MerchantFlow: Profit Analytics

Name: MerchantFlow: Profit Analytics
Brand: MerchantFlow
Rating: 5.0 (4 reviews)

Pricing: From $49/month. Free trial available.
Rating: 5.0 (4)
Developer: MerchantFlow

True product profit and blended ad spend across every channel, in one app dashboard.

MerchantFlow shows Shopify operators their real profit per product and across the whole store. Connect Google, Meta, TikTok, and Snapchat ads so total ad spend pulls from each platform and blended ROAS reflects every dollar spent, including Performance Max. Manage COGS in bulk or sync from Shopify inventory costs. Reconcile against your bank balance to catch untracked expenses. Includes multi-store rollup, an agency dashboard, and an AI assistant for daily P&L questions.

Live P&L dashboard combining Shopify revenue, COGS and all ad platforms.
Product-level profit tracking with COGS and ad spend attribution.
Connect Claude, Cursor and other AI tools via MCP for live store insights.
Bank balance reconciliation to catch untracked expenses.
Business valuation estimator using adjusted profit and earnings multiples.

Languages

English, Spanish, Dutch, French, and German

Works with

Shopify Admin
3PL Integration
CJ Dropshipping
Google Ads
Meta Ads
Snapchat Ads
Tiktok Ads

Pricing

Choose the plan that best fits your business.

Starter

$49 / month

or $470.40/year and save 20%

Features

Real-time blended P&L
All 4 ad platforms
1,000 orders/mo + 90-day history
Auto COGS sync from Shopify
Order-level profit & refunds
Daily email summary+ 3PL integration

14-day free trial

Pro

$89 / month

or $854.40/year and save 20%

Features

Everything in Starter, plus:
5,000 orders/mo + priority support
Flow AI assistant (500k tokens/mo)
Editable North Star KPIs
Custom + scheduled reports (weekly)
Anomaly alerts
12-month history + priority support
1 store + 3 team seats

14-day free trial

Plus

$149 / month

or $1,430.40/year and save 20%

Features

Everything in Pro, plus:
25,000 orders/mo + unlimited history
Flow AI 2M tokens + MCP access
Valuation, Viability & Funding
Unlimited reports + white-label PDFs
5 stores, 10 team seats

14-day free trial

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (4)

Overall rating

Counts per rating level

100% of ratings are 5 stars
4
0% of ratings are 4 stars
0% of ratings are 3 stars
0% of ratings are 2 stars
0% of ratings are 1 stars

All reviews

August 13, 2026

Its super important for me to know my numbers down the the exact percentage and I can trust Merchant Flow to get it right. I've used other softwares in the past but none of them have half of the features this does and always end up not being correct. Highly recommend using it if you're running an ecommerce store.

NomaDesk

Australia

2 months using the app

June 8, 2026

MerchantFlow has become one of the most valuable tools in my business.

As a tradie building Mech Tools from the ground up, understanding true profitability is critical. MerchantFlow gives me clear, accurate data that helps me make better business decisions.

The biggest standout has been Nimesh. His support has been exceptional, always quick to help and genuinely invested in seeing his customers succeed.

If you’re running a Shopify store and want to understand the numbers that actually matter, I highly recommend MerchantFlow.

— Bowen Law
Founder, Mech Tools Pty Ltd

Mech Tools Pty LTD

Australia

18 days using the app

MerchantFlow replied June 9, 2026

Thanks so much Bowen, I really appreciate this.

It means a lot knowing MerchantFlow is helping you get clearer numbers as you build Mech Tools. That is exactly why we built it, to make the numbers that actually matter easier to see and act on.

Really grateful to have you using it, and I’m always here whenever you need a hand.

Nimesh,
MerchantFlow

May 29, 2026

I've tried quite a few of these profit tracker apps (even tried making one myself), but honestly, none of them offer what MerchantFlow does and the ones that come close cost 10x the monthly price.

My favorite feature by far is the integration with my 3PL, so the data I'm seeing is the actual data not a guess.

Horizum

Netherlands

21 days using the app

MerchantFlow replied June 9, 2026

Thanks so much, really appreciate the review.

This means a lot, especially since you’ve tried a few profit tracking tools and even had a crack at building one yourself. The 3PL side is something we’ve put a lot of effort into, because guessed numbers can throw everything off pretty quickly.

Really glad MerchantFlow is giving you data you can actually trust.

Nimesh,
MerchantFlow