ABsolutely: A/B Testing

A/B test prices, shipping, themes, templates, pages & more

by Absolutely · Launched: November 2024

4.8 (44) on Shopify Used by 49 Shopify stores Built for Shopify

See which stores use it — by country, co-installs & competitive gaps → Unlock with Pro

Manage this app

Verify your developer profile to earn a badge and build trust for your app.

Absolutely shows you which product prices and shipping rates make you the most profits. Find optimal price points that maximize profits from every customer.

Get it on Shopify →

About ABsolutely: A/B Testing

Absolutely is an all-in-one A/B testing tool that lets you A/B test product prices, shipping rates, themes, templates, URLs and content all from one app. Find the prices that maximize revenue per visitor. Discover whether free shipping helps or hurts your bottom line. Test different page layouts to see which converts best. Get real-time results with statistical significance on every test. Segment visitors by traffic source, device, or location to uncover what works for each audience.

Last verified: September 20, 2026 · Fresh

App details

Developer: Absolutely
Category: Selling products
Pricing: Paid
Launched: November 2024
Rating: 4.8 (44) on Shopify

Key features

Visual Editor Tests
Theme & Template Tests
URL Redirect Tests
Advanced Audience Targeting
Real-Time Analytics

Integrations with:

Checkout Shopify Admin

3 plans · 7-day free trial

Content Testing

$49/month

Price Testing

$199/month

Advanced Testing

$499/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 51 Shopify App Store reviews

Use the arrows to read individual reviews

Really easy to use app, quite intuiative and you can have tests up and running in minutes. The customer service is also great. I had a big issue blocking me from getting the test live and they quickly jumped on it, listen to my (very poorly explained!) issues and help deliver a fix within 24 hours. I have been very impressed with so far.

— Lullabellz

ABsolutely has been the one-stop-shop for all of our A/B testing needs. Everything is very intuitive and easy to setup and understand

— RV Mattress

We have a heavily customized store with some non-standard checkout logic, and running a price test on top of it turned out to be technically complicated. Absolutely handled it far better than I expected. When we hit a conflict, they dug in and found the actual root cause. They came back within 24 hours with a working fix and had tested it themselves before telling us it would work. They'd also a...

— BALLOONERY.COM

Amazing app works like a charm

— The Paw Parent

Only AB testing app that can support Checkout Champ Analytics, which has been a game changer for us. Great support. And looks like they're coming for the big AB testing apps!

— Nova

Been using this for a few months and it's solved a real problem for us. We sell into several regions, so price testing used to be guesswork - now we just run the test and look at the numbers. Setup was quick, no dev needed. If you're doing 30k+/month, this pays for itself ultra fast.

— Vilimed

Really, really good split testing app. We have been using it for almost a month now and we find it very helpfull for our business. Also, we saw that a feature that we needed a lot was not implemented, but they were quick to develop it for us. Really nice support overall. Definetly recomending this app to any business who is looking to increase their numbers. Thank you !

— PluraLiv

Ika, Arnas, and the ABsolutely team have been amazing. The setup process is so simple and my team has loved the Shopify native feeling the app has. A much more efficient way to run A/B tests than we were doing before

— Brooklyn Bedding

Definitely the best A/B testing app on Shopify. Super easy to use, great analytics, very user friendly

— Seen Studios

ABsolutely outstanding app, especially the live chat customer support! Highly recommend!

— Clothes Doctor

By far the best A/B testing app on Shopify. The analytics are excellent, and it costs about half as much as similar apps.

— Skinnify

This app is my choice after testing about 7 A/B test apps I think this is the easiest to set up and is not so expensive like other complicated apps

— MagicLips

tl;dr site is now unreachable for returning customers. I try to avoid leaving negative reviews unless there's something egregious. A test was having 2 issues. 1. not aggregating sales results correctly. 2. Showing data "A" on site but data "B" at checkout, resulting in customer confusion. Not my first and only issue with the app, nor an issue bad enough to result in 1 star (though it's a pretty...

— MOMO

Just doesn't work with my theme, stuck in pending

— DreamSnap

Best app for A/B tests I found on whole Shopify app store for me <3

— Łatwa Dziara™- Tatuaże do 2 Tygodni

"Super useful app for our store, both for testing our website and prices/shipping, easy to use and understand"

— socalledcrew

This is a fantastic app. I've tested it across every aspect of my business, and it has significantly increased my revenue

— Eco Bio Boutique

Great 1:1 support! I have a custom cart app which was a bit more difficult to set up as a test than regular. But the support is so good, they helped me though it and we did a final review. The shipping test is now running live!

— Oh My Dotz

Awesome Experience using the App so far. We wanted to setup A/B Test for testing Pricing storewide. The initial setup was super seamless even with close to 300 products. Can definately recommend! + their pricing is reasonable and very competitive

— Maniko Italia