Shopify News

Nobody sits down and decides to run thirty-eight apps. The pile grows one impulse at a time. A discount timer for a Black Friday you ran two years ago. An upsell widget someone recommended in a Slack group. A review importer you installed during a migration and never touched again. Each install felt free or close to it, so nobody flagged it. That's the trap.

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Start with the number that should bother you: of the 26,681 Shopify apps in our catalog, 17,256 have no rating at all. That is roughly 65 percent. Nearly two out of every three apps a merchant can install today have zero public verdict attached to them.

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Here is the number that should change how you install software on your store: of the 26,681 Shopify apps we track at MerchantPick, 17,256 of them — roughly 65% — carry no rating at all. Not a low rating. None. If you browse any category deeper than the first screen of results, you will keep colliding with apps that have no public track record whatsoever.

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MerchantPick tracks 10,869 marketing & conversion apps. That is not a category. That is a small city, and every resident is shouting that they will lift your revenue.

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MerchantPick tracks 26,681 Shopify apps. A store that opened this morning needs about six of them. That gap is the whole problem, and almost nobody tells a new merchant about it, because the incentive everywhere points the other way: more apps installed, more reviews written, more "top 20" lists to read.

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Sixty-five percent of Shopify apps offer a free plan. That's 17,222 of the 26,681 apps we track, and it is the single most misleading statistic in the app store.

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Compare Subscribfy and Rivo.io for Shopify retention. Subscribfy ships Loyalty, Subscriptions, Memberships, Wallet Pass, Churn Prevention, Winback Offers and Chargeback Prevention in one app.

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It is tempting to install an app for every idea. The cost shows up later: overlapping features, conflicting scripts, a slower storefront and a support surface that spans five vendors.

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