AdWhatCost: Optimize your Ads

Take control of your Facebook (Meta), Instagram and TikTok Ads

by AppCommerce LLC · Launched: September 2021 · Free plan available.

5.0 (6) on Shopify Built for Shopify

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Take control of your Facebook (Meta), Instagram, and TikTok Ads via UTM tracking

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About AdWhatCost: Optimize your Ads

AdWhatCost uses UTM parameters to build a bridge between the data of your Shopify store and your Facebook Ads & TikTok Ads. This way we can deliver a fast, accurate & reliable account of orders that were verifiably placed by visitors of your store who clicked on one of your ads within their customer journey – even on iOS. On top of that, our app calculates the profitability of your ads and delivers both traditional as well as advanced performance marketing KPIs such as ROAS, ROMI & ACOS. Get verified performance data of your Facebook, Instagram, Meta and TikTok Ads Track the orders and revenue generated by individual UTM parameter sets Find out the profitability of your ads as well as of your store in general Gain insights into the purchase behavior of your customer cohorts over time Receive a daily email report of your store performance right to your inbox Show more Show less

Last verified: July 16, 2026 · Fresh

App details

Developer: AppCommerce LLC
Category: Marketing & conversion
Pricing: Free plan available
Launched: September 2021
Rating: 5.0 (6) on Shopify

Key features

< 30 Orders / Month
UTM Tracking
Unlimited Attribution Window
Ad Profitability Calculation
FB & IG Ads Integration

Integrations with:

Facebook Ads, Instagram Ads, Meta Ads, TikTok Ads

2 plans · starts free · 10-day free trial

Free Plan

Free

Standard Plan

$20/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 36 Shopify App Store reviews

Use the arrows to read individual reviews

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— PGLB Originals

Great app for understanding your metrics more real time in a cost effective way!

— LoveYouGifts

Amazing app highly recommended to all. Give real clarity over all important tracking metrics at the touch of a button.

— DefineCurls

As an e-commerce business owner two years into the journey, 'AdWhatCost' has been a game-changer for my Shopify store. Its intuitive interface simplifies complex data, making it easy to track and understand my ad spend and its returns. The daily profit and loss metrics are particularly invaluable, providing clear insights into my store's financial performance. It's a must-have for anyone serious a...

— slvrsleep

Solid tracking app with great support from the founders, and works at a fraction of the price of similar apps. Bernard and Dirk helped manually troubleshoot issues on several occasions and always respond quickly. Highly recommend!

— Purr Heaven

Grym app! Sjukt smidigt att kunna exakt följa ens annonsers prestation genom utm taggar istället för att behöva hålla på med pixels hit och dit!

— DISAS STOCKHOLM

I love this app, they have best support and very good trucking app. Truck your ADS in best way you with this app

— Presentgiganten

Best tracking I have found. It was easy to set up, shows me which url got the sale instantly. 5 star

— Novelio

Awesome app that does the job, and much cheaper than other apps like this. I would deffinitly recommend

— demykesandalene.com

Works really well. Makes it easy to track all the purchases from at least tiktok and fb. Still working on making it work with snapchat.

— Hilla

Riktigt bra app, enkel att använda och underlättar när andra plattformar inte visar korrekt! Tummen upp för denna

— Trending Gadgets

Riktigt bra app. Den har alla funktioner som behövs för ett otroligt bra pris, har haft andra appar som gör i princip samma sak men kostar 10 gånger så mycket.

— Barkly

AWC has become really bad at tracking orders. before you found all of the orders but now it misses 50% of the orders...

— Waxgone.se

Fantastic app! I use this app everyday to analyze my data to take the next step in my scaling strategy. I highly recommend it. Much appreciated!

— Telesits

Riktigt bra app! Enkelt o se vilka ads som presterar bra o vilka som inte gör det! Sparar en hel del pengar på d

— TrendHemmet™

Great app which allow me to take my business to the next level. Helps me track everything correctly sush as ROAS, profit margins and much more. Easy to set up and works with both Facebook and TikTok ads. It’s also much cheaper than other tracking apps. Highly recommend!

— Neck Care

This app is very good. It does not cost much and you get great data to improve your ads. The support is really really good and they help you with everything you need. Easely 5 stars from me and i recommend it.

— Gua-Sha

I've been using this app for a while now on 3 of my stores. It's great to keep track where my conversation comes from and the overview feature gives me a great bird's eye view of my profits, cost of goods, and other important metrics. The interface is user-friendly and makes managing my business so much easier. I highly recommend this app to anyone looking to streamline their business operations a...

— Murrshop