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Aixel: Ad Attribution & CAPI

Know which ads sell, including WhatsApp and offline orders

by Bubbledata Technologies Private Limited · Launched: February 2025

5.0 (5) on Shopify Used by 1 Shopify stores

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Link every sale to the ad behind it, including WhatsApp and offline orders. Server-side tracking and conversion APIs for Meta, Google and Snapchat.

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About Aixel: Ad Attribution & CAPI

Customers rarely buy in one place. They click an ad, browse your store, message you on WhatsApp and order days later, online or offline. Aixel joins those steps into one customer timeline, so every order is credited to the campaign, ad and creative that started it. Server-side tracking counts the visits and purchases that browser pixels miss. Aixel then sends each sale and its value back to Meta, Google and Snapchat, so your campaigns learn from real buyers, not just clicks.

Last verified: November 7, 2026 · Fresh

App details

Pricing
Paid
Launched
February 2025
Rating
5.0 (5) on Shopify

Key features

  • Last-touch attribution
  • 1 Meta pixel with Conversions API
  • 1 Google Ads conversion
  • 1 Snapchat pixel
  • 1 WhatsApp account with Conversions API
Integrations with:

Checkout Google Ads Google Sheets Messenger Meta Ads Snapchat WhatsApp

3 plans · 14-day free trial

Growth

$49/month

Scale

$99/month

Pro

$149/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 6 Shopify App Store reviews

Use the arrows to read individual reviews

We were facing issues with purchase event tracking in Meta and Google Ads, and Aixel really helped us to fix it. The tracking is now much more accurate and giving us powerful insights to plan our campaigns and ad strategies better. Aixel has made a real difference in how we optimise our ads. Highly recommend it—especially for brands in the health and wellness space dealing with conversion tracking...
— Care n Cure Online Pharmacy Qatar
Great app. Easy to connect. The best part is the enriched Purchase Event tracking via Aixel’s CAPI integration. My Meta campaigns are now far more optimised, thanks to higher Event Match Quality on Pixel events and I’ve seen a 3X boost in ROAS. The unified dashboard and Catalog Ads performance split report are major advantages!
— shopiz store
Meta Pixel & Insights by Aixel is an incredibly useful tool for anyone running Meta ads. It simplifies the entire tracking process and gives clear, actionable insights that help optimize performance. The integration is smooth, and the real-time data tracking helps in making smart, data-driven decisions. What I really appreciate is how user-friendly it is even beginners can understand their audienc...
— fono wrap
When you are a founder and juggling a lot of things, you tend to miss out critical insights that can scale your store revenue. Aixel did exactly that, their dashboard is comprehensive, detailed, no fluff! Just real impactful insights! Must have if you are a D2C brand.
— Coffee Bean Project
Great App! Have been using this for few months. It is accurate in attribution of customer acquisition channels like Meta & Google. The analytics are helpful. Highly recommended.
— Nitta Gelatin India Limited
Aixel has been a game changer for our Facebook ads. We saw better conversion tracking almost instantly, and it’s helped us lower our CPA. The product insights are super useful too.. we now know exactly which products are performing and where to focus our efforts. Highly recommend!
— Peptees

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