APO Product Options, Variants

Add product options, & variants options w/ add-ons & grow...

by Mageworx · Launched: June 2016 · Free plan available.

4.6 (463) on Shopify Used by 9,649 Shopify stores Built for Shopify

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Custom product options & variants: product customizer with file upload, price calculator & add-ons

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About APO Product Options, Variants

Go beyond Shopify native product option limits. Create option sets to apply across products or add product-level options. Dynamically update product price based on the options the shopper selects. From swatches to file uploads & dimensional formula-based price calculator, build product options that fit any configuration. Build multi-step flows, add advanced rules like show/hide. Bulk edit to manage large catalogs fast. Bundle upsells as product add-ons to grow AOV. No-code setup. Unlimited product options & variant options: option sets + product-level options 31 option types: swatches, dropdown, buttons, text, range slider & file upload Dimensional price calculator: formula pricing by width / height / length Add-on products for upsells, bundles and cross-sells Conditional rules (show/hide) + multi-step flows, bulk add/edit & localization Show more Show less

Last verified: July 12, 2026 · Fresh

App details

Developer: Mageworx
Category: Selling products
Pricing: Free plan available
Launched: June 2016
Rating: 4.6 (463) on Shopify

Key features

Free for development stores only
Unlimited Products, Options, Orders
All 31 customizable option types
Swatches (with replace product image)
Upcharge Pricing: + $X, + X%, onetime

Integrations with:

Checkout, PageFly, Shopify Admin

3 plans · starts free · 14-day free trial

Development stores

Free

Starter

$14.99/month

Growth

$29.99/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 75 Shopify App Store reviews

Use the arrows to read individual reviews

I've been using APO Product Options for a while now and I have to share how wonderful this app is! The developing team is always available to help, troubleshoot any issues in a timely manner, and always reach out with updates on open tickets. The app itself has been a total game changer for my website. The functionality and set of features is exactly what I need. The best part is that the develop...

— David Francis Furniture

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— Pub Stuff

We are very satisfied with the app because it allows us to offer our customers the option to order custom sizes for our products. Despite complex integration requests, the service has never let us down: I always received a response very quickly, and the solutions were implemented in no time. So the customer service couldn't be better!

— conmoto-shop

We had a connection issue that was causing an error on our website. The support team continued to work on it until it was fixed. They were supportive and friendly the entire time. Once we got it fixed, things were working beautifully and we received an order on our site right away!

— Chippy’s Popcorn

Great app for our store. We recently needed some customer-focused features added to our option sets to better suit our users’ needs, and the team helped us very quickly throughout every conversation. The update process went very smoothly, and their support team has always been available whenever we needed help. They are practical, technical, and clearly focused on improving the user experience.

— Headboards Ltd

Super responsive and helpful - great end to end functionality

— Slipcover Shop

We use this app for a while, always friendly and super fast support, no issues for the app itself, works as expected. If you are building a complex, custom website and Shopify's own tools are not enough, I can recommend this app.

— Bright&Shiny

APO product options foi o único aplicativo que funcionou pra minha loja e modelo de negócio que está sendo construído. Todos que pesquiso a 4 anos tem alguma limitação para o meu modelo de negócio e por isso éramos limitados a atendimento humanizado e via WhastApp. Além de ser fácil construir a personalização dos produtos. Em outra plataforma não conseguir expor a ideia do negócio por conta dess...

— Linha de papel

Good customer support is hard to find these days with Shopify apps, but Mageworx delivers. This app is amazing and the support is amazing.

— DIMENSION10

makes endless options!! love

— Rustic Ruffles Boutique

exceptional support

— Oxify

Hard to navigate

— PrettyPersonal

Useless. Not a damn thing works

— CanadianGraphiti

A lot of really good functionality has been added recently. We have been using for 3 years as it was the only app which met our requirements. Its not always been perfect but support is brilliant and some really good new additions to start using. Update shortly after the new version Really quite frustrated with this whole situation. New version released and we had access to calculations, the suppo...

— Bingley Fencing

Horrible support. Does not respond .

— Iconic Paw

Still trying to charge me after multiple times contacting them because they charged me Fter cancelling during free trial, don’t try the free trial

— Quinton Stocton Photography

Where do I start? This App was installed by a developer that worked on my site 4 years ago. It was NEVER activated. They've been charging us $14.99 a month since December 2021 for a total of $704.53. I emailed them and they said that "they cannot tell if their product has been used or not". They can't tell me it their product has been activated or not? I call bullshit. Then they said I had to unin...

— Cloud 9 Wigs

DO NOT USE THIS APP Critical bugs that cost me thousands in lost sales: Major Issues: "Default Title #MWS Options XX" bug at checkout Customers see confusing variant names like "Default Title #MWS Options 33" instead of their actual selections. This looks unprofessional and causes massive cart abandonment. Creates duplicate products with every order The app automatically generates duplicate produ...

— Capilli Extensions