ATB: Attribution Reports

Improve ROAS by analyzing best and worst performing campaigns

by Attribution Inc. · Launched: February 2016

5.0 (8) on Shopify Used by 4 Shopify stores Built for Shopify

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Deduplicated ROAS, real CAC, and first-time purchaser analysis that matches your store revenue.

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About ATB: Attribution Reports

Attribution tracks the real cost of acquiring each Shopify customer by pulling spend data from ad platform APIs and binding it to individual visitors. The result: deduplicated ROAS that matches your actual Shopify revenue, not inflated platform numbers. See which channels acquire new customers vs re-engage existing ones. Know when each channel's spend breaks even with cohort payback. Ask your data anything via AI. Conversion API sends real data back to ad platforms, included free. Deduplicated ROAS that matches your actual Shopify revenue First-time purchaser report: new customers vs repeat by channel Cohort payback analysis showing when each channel breaks even AI analytics: ask your data questions via Claude or ChatGPT Conversion API feeds real data back to Google and Meta - free Show more Show less

Last verified: July 15, 2026 · Fresh

App details

Developer: Attribution Inc.
Category: Marketing & conversion
Pricing: Paid
Launched: February 2016
Rating: 5.0 (8) on Shopify

Key features

Up to 20k Monthly Unique Visitors
3 Attribution Models
Google and Meta Ad Connectors
Community Support
1 Seat

Integrations with:

Checkout, google ads, klaviyo, meta, pinterest, recharge, tiktok

2 plans · 7-day free trial

Starter Plan

$19/month

Pro Plan

$199/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 11 Shopify App Store reviews

Use the arrows to read individual reviews

We had no understanding of what was actually working with our marketing efforts beyond what the media platforms were telling us. While platforms like Meta suggested significant ROI, we were not seeing those results in our Shopify sales. Attribution App allowed us to make confident decisions in which ad campaigns to increase or decrease our budget on. We saw significant increases in sales and ROI.

— The Happy Box

This is by far the best attribution app I’ve used, along with the best value for money! You are able to see the journey that your customers took before making a purchase. The customer service is also exceptional. I would highly recommend this app!"

— BareFaced Beauty

We've been using the Attribution App for over a year and are completely satisfied with it. Cameron provided excellent guidance during the setup process, helping us configure the app correctly and advising us on how to clean "unsegmented traffic". The app is easy to navigate and provides accurate data. Overall, a great experience - solid 5 stars.

— LIVLY US

An incredible product that provides a flexible and granular view of audience segments & performance. The team overall has been amazing, super supportive and hands on during onboarding - recommend for sure!

— Pehr

I love you. The End. This is the only Attribution app that works post IOS. I've tried everything & spent lots of time and money doing (poorly) with others what Attribution Connector does in a few clicks. Now that I'm done singing praises, please add integrations for TikTok Ads, Snapchat, & Pinterest so ad spend is documented & my world will be complete!

— Minimo Skin Essentials

We use Attribution to get truth on what our ad spend is really doing for us. Super easy to set up and use, and it's eye-opening once you have it. I wouldn't run paid media without it.

— DADZ

Our company has been using Attribution Connector for over a year now, and it’s a tool we rely on daily to double check our sales data and see the true ROI of our paid advertising. And if we ever have a question or an issue, support is always fast and friendly.

— Ultimate Bark Control

Our company has been using Attribution Connector for over a year now, and it’s a tool we rely on daily to double check our sales data and see the true ROI of our paid advertising. And if we ever have a question or an issue, support is always fast and friendly. (we have two sites using it)

— Pest Repeller Ultimate

For ease of use, support, and value of a data this has to be one of our best tools!

— Fultonandroark

Attribution lets us compare the performance of our Facebook, Instagram and Adwords ads. The data is very accurate. They pull in spend data automatically and calculate actual ROI based on Shopify sales. It was very easy to set up, and the support is very responsive and helpful. Definitely recommended for any stores spending money on ads.

— Snowboardaddiction

This app is filled with shotty programming and unreliable API connections to data sources. They claim to be the single source of truth that you are looking for in an attribution app but then when you start using it you quickly begin to realize a very large portion of your sales end up in an "unknown traffic". For the very very high fees you are paying them for their software, in my opinion, it's i...

— Hygieia Skin Care

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