Auction Today

Everything you need to run professional product auctions

by Apex Apps · Launched: August 2022 · Free plan available.

4.9 (307) on Shopify Used by 769 Shopify stores

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Increase sales and engagement by adding real-time auctions to your store. Auction Today automates bidding, notifies winners, and enhances your store's revenue

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About Auction Today

Turn any Shopify product into a professional online auction with Auction Today. Run fully customisable auctions with Proxy Bidding, Reserve Prices, Buy-Now, Popcorn & Penny Auctions, plus built-in fraud protection to keep bidding safe and serious. Boost engagement, create urgency, and drive competitive bidding for collectibles, trading cards, art, jewellery, antiques, charity events, limited editions and one-of-a-kind products. Trusted by top brands — get started in minutes.

Last verified: September 5, 2026 · Fresh

App details

Developer: Apex Apps
Category: Selling products
Pricing: Free plan available
Launched: August 2022
Rating: 4.9 (307) on Shopify

Key features

1 Auction
Multicurrency Bidding
Buyout & Reserve Price
Popcorn Bidding
Penny product

Integrations with:

Customer accounts Hubspot Klaviyo Mailchimp Mailgun Sendgrid Shopify Admin Wiser

4 plans · starts free · 7-day free trial

FREE

Free

STARTER

$9/month

Pro

$35/month

Enterprise

$60/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 110 Shopify App Store reviews

Use the arrows to read individual reviews

Very helpful

— Queni Koi Southern

A very successful app; the technical support was extremely helpful with the initial setup and launching the auctions. 5+

— Pelienmaa

Ap works great, and support needed first time was quick. Support button right in app.

— Lili's Glass

Support was very helpful with set up with handling my strict limitations. App is easy to set up and use. Will be using Auction Today for all of my future auctions.

— Crinkle Kit

Quick and professional chat service with a human! I appreciate the help as I am new to the app. I am encouraged. Thank you! Matt

— Antique American Indian Art

Great customer support! Trying the app for the first time - very easy to install and any questions, customer support is not AI and is a human and actually helps you. Love it so far!

— LOUD PIZZA RECORDS

Excellent customer support! Easy to use on both front and back ends!

— NETPRO®

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— CAFEC by AWCLUB

MACK helped me set up my auction with my online shop today. He provided excellent customer service and was extremely helpful and knowledgeable. I hope next time I need help, I will be able to call. on him.

— Tracee Matthews llc dba artbytracee

Support is extremely responsive and helpful with setup!

— Tactical Pterodactyl Knives

So far so good- the support team was super helpful in fixing up some little issues on our first auction.

— Use-Ta!

Excellent customer service! Every time I reach out the team is prompt on responding and quick to resolve my issues.

— Collect Northwestern

(Review updated May 2026) I previously rated this app 5 stars because the customer service was responsive, and I eventually upgraded to a paid plan. Unfortunately, things changed significantly after the recent update. Since the update, we’ve experienced multiple bugs and urgent issues. One major problem caused emails to be repeatedly sent to us and our customers every 30 minutes after auctions e...

— eSports OMG

Very helpful support team!

— Hespera Jewelry Co.

so helpful

— Gridiron Goods

Ottima assistenza, inviato messaggio e risposto in 30 secondi e risolto subito il problema! Grazie

— Lady&Oscar

Very Helpful!

— Brambly Rose

I am running my first auction and though it's been a little cumbersome to figure out where all the controls are located in the app, I had a couple specific needs to hide bidders' personal info when bidding, gave up and started a chat. Sam helped me immediately and easily fixed my issues. I really appreciate having someone to assist so conveniently.

— Courtney Denise Lipson

I haven't used the app yet but I'm in the process of setting it up. So far it's easy set up with fast and great customer service from Sam! Will update the review after using it for a bit!

— West Edmonton Coin & Stamp