Avantify First‑Party Pixel

First-party pixel and server-side tracking to improve ROAS.

by Avantify · Launched: January 2026

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About Avantify First‑Party Pixel

Avantify helps identify and enrich visitor profiles, then activate them across marketing platforms like Facebook Pixel (Meta Pixel) and TikTok Pixel. With server-side tracking, it recovers signals lost to ad blockers and iOS privacy changes. It extends visitor recognition from 7 days (or 24h for ads) up to a full year, enriches returning sessions, and maps the full customer journey. One-click integration for Meta Ads and TikTok Ads strengthens attribution with first-party data. Identify more of your website traffic over time and across sessions. Server-side tracking, cross-device tracking, express checkout ClickID recovery. Send more cart abandonment emails through Klaviyo integration. See Avantify's revenue impact through user-friendly dashboards. Show more Show less

Last verified: July 20, 2026 · Fresh