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B4B ‑ Variable Products

by Zubr · Free plan available.

4.9 (53) on Shopify Used by 1,888 Shopify stores +659 installs · 30 days

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Do not create tons of products! Just split up products and show variants on collection pages

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About B4B ‑ Variable Products

Variable app makes it easy to show variants on collection pages as separate products with unique images. Variable Products can help you manage your catalog, show suitable variants per collection (only discounted, only in Black color, only in stock), and change the order of variants depending on options.Our app integrates with your store's theme and shows variants as products in the same way.The app can make your catalog visually bigger without copying products. Show variants on collection pages by Color, or any other options Split variants and change the displayed product image according to collection Manage & display variants on collection pages in bulk or using condition logic Name variants in catalog using the combination of different product fields Change the order of variations, and mix product variants amongst other products Show more Show less

Last verified: July 12, 2026 · Fresh

App details

Developer
Zubr
Category
Marketing & conversion
Pricing
Free plan available
Rating
4.9 (53) on Shopify

Key features

  • Do not create tons of products!
  • Just split up products and show variants on collection pages
Integrations with:

Collection Page, Search & Discovery, Shopify Admin

3 plans · starts free · 30-day free trial

Free

Free

$9/month

$19/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 81 Shopify App Store reviews

Use the arrows to read individual reviews

We have been using this app for years and are very happy with it. The support is also outstanding — extremely fast, helpful, and reliable.
— Lumaland Sitzsack
Muy buena app y, sobre todo, un soporte técnico excelente. Siempre que hemos tenido cualquier problema, nos lo han solucionado al instante y de forma muy eficaz. Da mucha tranquilidad contar con un equipo tan rápido y resolutivo. Muy recomendable!
— JVZ Shop
The only one who work out-of-the-box on any theme (and trust me our theme is NOT standard)
— The French Factory
empty
— KULT • Cycling Shop & Café
Works perfectly! Big thanks to their amazing support team for being so responsive.
— Top Select Canada
Application qui fait mon bonheur depuis plusieurs années à présent. Je suis heureuse d'avoir pu trouver une solution à mon problème de présentation de mes variations sur ma page collection. Peu d'applications le font et celle-ci est facile à utiliser. De plus le support est très réactif et disponible pour la moindre question ou le moindre souci. Je ne peux que recommander !
— Karmyliege
excelente soporte, tuve necesidades muy puntuales he hicieron desarrollos para poderlas suplir como lo fueron 1. tener separador de puntos en el precio y 2. tener descuento cuando adquieren mas dias de alquiler en el calendario
— GO RIGO GO!
UPd: Michael fixed bug with app enabling and it started to work fine. Need to mention excellent filtering options App looks great, but i even can't enable it. Support not answeriing
— ProstoPrelest
Wonderful app, does exactly what I need for my store plus plenty of customisation options for different collections. Michael was incredibly helpful and implemented custom changes for me to get the site working perfectly - great app, thanks Michael!
— Period Property Store
Works well
— NEODRIFT
Exceptional product and great customer service. The product itself is very easy to use and works great. I hit a snag with my theme images but the team responded and resolved very quick!
— Greatly & Co.
works well
— PIYOGA
I deleted the app and some remains of the app are still visible on the store... now i am stuck with it and deadline is in 2 hours
— Rynos
this is a terrible app. It doesnt work as advertised and completely ruined my store. do not download or waste your time on this app.
— Solar Eclipse
The app is great and customer support is incredible. Michael created two custom solutions for my store, and QUICK! I absolutely recommend this app.
— Saratoga Outdoors
I just started my webshop but quickly found out that I could not display variants for multiple colors of clothing. Installed the free trial and I was immediately enthusiastic. I still had some questions about installing but that was answered very quickly. Recommend this to everyone, thanks Michael!
— Vincken Mode
This app lives up to its description and works flawlessly. Highly recommend if you want to display individual (single or many) variants on a collection page instead of the main product image. Support is awesome and I can't recommend enough!
— Rudy Project North America
Not only the app works as it should and does what it's supposed to do perfectly, but their customer support is top notch. I had the pleasure of communicating with Michael and he really goes out of his way to understand if you have an issue and try to help you solve it. I had a problem with how my product variants appeared under different translations and he helped me solve it within minutes.
— ZOO-design
We have been using this app for few years and it is quite useful. They also have a great customer support.
— Eva Fashion
App is good and customer support is fine
— Deerhandmade

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