Bily: Server‑Side Tracking

Trust conversions with server-side tracking and attribution.

by Bily · Launched: January 2021

4.0 (9) on Shopify Built for Shopify

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First-party server-side tracking and revenue attribution for paid ads

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About Bily: Server‑Side Tracking

Bily gives Shopify brands one first-party data layer for storefront, checkout, and order events. It enriches events with order context, sends cleaner server-side conversions to Meta, Google, TikTok, Pinterest, and Snap, and connects campaigns to real revenue. Use Bily to monitor data quality, recover missed conversions, and understand which ads drive orders without maintaining separate pixels and tracking pipelines. Capture storefront, checkout, and order events with first-party tracking Send server-side conversions to Meta, Google, TikTok, Pinterest, and Snap Connect campaigns and ad spend to attributed Shopify revenue Recover missed conversions and monitor event match quality Diagnose tracking gaps from one Bily workspace Show more Show less

Last verified: July 17, 2026 · Fresh

App details

Developer: Bily
Category: Marketing & conversion
Pricing: Paid
Launched: January 2021
Rating: 4.0 (9) on Shopify

Key features

Up to $25K monthly revenue
$25K-$100K monthly revenue
$100K-$500K monthly revenue
$500K+ monthly revenue

Integrations with:

Checkout, Facebook, Google Ads, Google Analytics 4, Pinterest, Snapchat, tiktok

4 plans · 7-day free trial

Starter

$66/month

Growth

$222/month

Scale

$333/month

Enterprise

$1,000/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 97 Shopify App Store reviews

Use the arrows to read individual reviews

Very easy to set up and works flawlessly. Tracking accuracy improved immediately. Support team is fast and super helpful. Highly recommend Bily for reliable conversion tracking

— Velty

Bily made tracking simple and effective even for a non-technical user — setup was quick, accuracy improved right away, and my ad data feels much more reliable and complete. The support team guided me through the process and answered my questions promptly. Highly recommend for better ad performance and tracking!

— True Frame

Bily made tracking simple even for non-tech users — setup was fast and accuracy noticeably improved. It gave us clearer data for optimizing ads and the onboarding support was very helpful.

— Trendy Hive

Installed Bily after noticing missing conversions. Setup was quick and didn’t require any outside help. The app fixed our tracking issues and made conversion data much more accurate across platforms. Simple, effective, and very helpful for Shopify stores.

— Quick Mart

Bily made tracking simple even for a non-technical user. Setup was quick, accuracy improved, and everything runs smoothly without constant monitoring.

— Arabexshop

Our tracking took a hit after iOS changes and Bily helped close some of the gaps.

— Ember

Since integrating Bily, I’ve noticed a clear improvement in tracking accuracy, especially with the Add-to-Cart event — the matching quality is on a very high level. This has helped my campaigns get more precise data for optimization. The onboarding support was also excellent; the team guided me through the setup and answered all my questions quickly. Really happy with the results so far.

— Nackora.DE

“now I just check Bily, scale the winners, and cut the losers. My only regret? Not finding it sooner.”

— Souk-Cart

I don’t have time to debug event tracking. I run a business, not a dev agency Bily just works.

— fashion Designm

Managing GTM setups across brands has always been a time-consuming challenge—script issues, conflicts, and unexpected errors. Bily is the first tool that truly simplifies tag management.

— WearsWavestrend

I don’t have time for pretty dashboards that don’t move the needle. Bily feeds Meta Ai properly

— Shoe Nest12

Every day I move six figures in ad spend. Every day I fight against BS platform reporting. Every day I trust Bily more than Meta’s ‘trust me bro’ numbers. If you like clean, hard data and making decisions that actually make you money, you need this. If you like spending money on bad ads, keep doing what you’re doing.

— Trendy Vibes45

I am very dissapointed. There is a customer service more or less responsive, but the bugs and technical issues make impossible to use the app. I don't recommend.

— All Season-Market

I Installed Bily based on a recommendation from Andrew Faris's podcast. The tool looks OK, even though it looks like some events have a lower match rate (and quantity) than META's native integration (counting CAPI events only). However, the worst part is their attitude. This is BY FAR the worst communication and "support" I've ever received from a software company. I had an issue with domain verif...

— Liva

Charged me even though i didn't make any sales. I requested support help to update my pixel, they replied that they were busy and would get back to me in a few days. It's been a month and they never got back to me. The onboarding process was painful, you feel like Philippe doesn't have time nor patience to help you and it makes you feel not welcomed.

— Calmee.fr

It's really horrible to pay so much for an application only to have 404 errors and support that tells you "ah that's weird, it should work"

— Lithos

Worst app I have used in a while. I set up everything according to the guide but the pixel was not working. I tried contacting the support relentlessly for hours to find and fix the problem but they will let me on "seen" without answering my messages despite the fact that I told them my Facebook ads campaign was active and that I was losing money. Also, it says on the Shopify app store that there...

— Juciblend®

Very bad customer service, he advised me not to use his app. Event match quality is very low and not useful at all

— Vivid Light Bars

évitez cette application et ce support client bidon... après avoir essayé l'application durant quelques semaines je l'ai désinstallée car elle entrainait des remontées pas exactes sur mon business manager. j'ai donc désinstallé l'app, malheureusement depuis la désinstallation de bily le problème est toujours présent mes ajouts au paniers sont dédoublés, mon pixel n'est plus capable de tracker l...

— Naali

5 days I'm waiting for PIXL to configure my pixel. It doesn't appear on their application and no one can find a solution until now. For the moment I do not recommend the PIXL application

— Bloom®

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