Microsoft Shopping Feed

Reach new customers and increase sales with Microsoft Ads

by By Simpli Apps (Scrollio & Microsoft Feed) · Launched: August 2017

4.2 (14) on Shopify

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Sync your products to Microsoft Merchant center. Increase product sales with Microsoft Shopping Ads (formerly Bing Ads).

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About Microsoft Shopping Feed

Increase your sales and revenue by syncing your product feed to Microsoft Shopping Ads (formerly Bing Ads). Set up is easy, after connecting your Microsoft Ads account and your feed will automatically sync and you can start reaching new customers with free and paid listings on Microsoft Shopping. There are no limits to the size of your catalog, so it doesn't matter if you have 10 products or 10,000. You can also easily create custom rules to exclude products and variants from your feed.

Last verified: August 20, 2026 · Fresh

App details

Developer: By Simpli Apps (Scrollio & Microsoft Feed)
Category: Sales channels
Pricing: Paid
Launched: August 2017
Rating: 4.2 (14) on Shopify

Key features

Pro customer support
No limit to product catalog size
Exclude products based on custom rules
Fast automatic product syncing
Exclude variants based on custom rules

Integrations with:

Bing Ads Bing Merchant Center Bing Shopping Google Shopping App Microsoft Ads Microsoft Shopping Shopify Admin

1 plan · 14-day free trial

Unlimited Plan

$9.99/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 19 Shopify App Store reviews

Use the arrows to read individual reviews

empty

— Le Gouté Natural Spice

Alles gut

— fivestartoolshop.com

Very smooth onboarding process, easy steps, almost automated. The feed started sending products to the Microsoft Merchant Center in minutes. Of course will take a while to fully populate but from the beginning, I would say TOP! I will review the APP after a while of using it. Anyway, better than the competitive free APP... UPDATE: The feed can go empty without warning...uninstalled

— Cosmetics Tenerife®

Good app.

— Royal Threads

excelent app , and yes where is your brother 9 nister ? , everyone must have if you do not want any miss understanding with market cup overvieu .. o7

— Amazone7

Excellent

— KAISERINC

Here are some of the things I like about Microsoft Shopping Feed: It is easy to use. The interface is very user-friendly and I was able to get started right away. It is comprehensive. I can manage all of my product feeds from one place, including Google Merchant Center, Amazon Seller Central, and eBay. It is accurate. I have had no problems with my product feeds being rejected or my ads being dis...

— KibbishVendVenture.com

Trevor was most helpful in helping me to setup app. He was quick, efficient and knowledgeable. His assistance was invaluable.

— 4Rails.com

Great Service! Great Product. Trevor helped me with some questions I had regarding uploading feeds. Looking forward to using the app.

— Artsy Voiceprint

This app works great, almost no need to use time when it is up and running - and the support is first class. They helped me with support beyond the app and my expectations.

— Elliotti

Great application, easy to setup and minimum maintenance. saving lots of time and energy, highly recommend to everyone.

— PARTS OF CANADA LTD

happy to give a great review when feed works. So far I have no idea if we are moving in correct direction.

— Lexdirect.us

For me is useless. I click on SETUP and open a new website with error 404, not found. Show that linked products into Bing Shopping and did not.

— DaRoAn

App doesn't work. It imported my products and all of them had errors. The sync has some issues and this app isn't working as described.

— HappyTown Dogs

It is not working at all; I tried 3 times and followed all the steps, and all the results were the same: The app is showing that products are published, but the Ad Centre feed is empty, and I have 0 products on the feed created by the App. What is worst I wrote to support and no response. So it seems to be another dead App. I improved my rating after finally, I got some responses. Let's see how t...

— Wholesale-Plus

The problem has been fixed, thank you.........................................................................................................................................................................................................................................................................................................................................

— Dlytic

This is the best thing I ever did for my business. I am not tech savvy but the team at Microsoft Shopping Feed helped me all the way to get my site published on Microsoft. I couldn't even compare their service to the 'pain' I experienced trying to do the same thing on Google. I highly recommend this service to every Shopify business without hesitation. Just do it!!

— European Masters

Quick and easy, great customer support. Highly recommended as a good, more flexible alternative to the Microsoft-provided app.

— WTF Notebooks

Does what it says and is easy to use. We get most of our traffic from product listing ads on google and bing. Bing is cheaper with a higher conversion rate so this is a no brainer.

— All Green Hydroponics

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