Blotout EdgeTag

Increase re-marketing audiences real time on all your channels

by Blotout · Launched: June 2022

4.9 (22) on Shopify Used by 1,902 Shopify stores Built for Shopify

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About Blotout EdgeTag

Over half of third-party signal fidelity has been lost due to privacy changes by Apple and others, eroding marketing performance and attribution. Blotout builds your 1P ID graph amplifying your re-marketing via C-API and ESP providers driving significant ROAS on new and existing customers. Blotout takes minutes to set up and immediately increases your Event Match Quality score, driving down CPC, recovering lost carts, and delivering a powerful boost to your advertising ROI. Lifetime customer ID that’s always accurate and never blocked No-code solution takes minutes to set up and immediately gets to work Universal C-API delivers marketing signals to all your growth channels Expand audiences on Meta, Klaviyo, and other platforms First-party data relationship builds customer loyalty and maintains compliance Show more Show less

Last verified: July 12, 2026 · Fresh

App details

Developer: Blotout
Category: Marketing & conversion
Pricing: Paid
Launched: June 2022
Rating: 4.9 (22) on Shopify

Key features

100,000 events included
Domain certification
Support for multiple social channels
Everything from Basic plan
Hands on support with implementation

Integrations with:

Checkout, Google Ads, Google Analytics 4, Klaviyo, Meta, Snapchat, TikTok

2 plans · 7-day free trial

Basic Plan

$49.99/month

Maintenance plan

$249.99/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 28 Shopify App Store reviews

Use the arrows to read individual reviews

Amazing product, no-brainer for all shopify stores. On top of that, the best customer support of any product we use. This is the only app I 100% recommend to all store owners in the modern post-privacy world

— Solawave

I came across Blotout through an Email Marketing and connected with the founder Mandar. Managed to speak to him and then connected with his team to get into onboarding. His support team Priyanjana and Aparimit is super helpful and have helped me connect and disconnect(from other sources) patiently. We saw better results with Blotout and we are sticking with it. Appreciate the teams help from the f...

— Elevete Patisserie

Aziz is the man! Met with me right away to help fix my screwup!

— City Bonfires

The Blotout team is undeniably the best I've ever worked with. They feel like an actual part of your business, beyond a partner. The team is always pushing innovation...and we're excited by the fact they always try to break new ground -- which is what you want when it comes to world of Meta. Huge huge props to the whole team of bloutout!

— Habit Nest

Love the app. Helped us to turn things around with Meta during instability issues. The team is super responsive and helpful.

— NATPAT

Practically a cheat code for increasing sales across PPC channels. Highly recommend. Easy to enable and very effective at improving sales.

— Honest Paws

Mandar and his team are exceptional! They consistently provide us with the attention we need and have significantly simplified our tracking, especially since we're on headless, where most apps fall short. Blotout continually develops new features and analytics to support their customers.

— The Beard Struggle

We absolutely love and highly recommend Blotout to all Shopify stores. The performance lift alone justifies their use, but what truly sets them apart is their outstanding team. They go above and beyond to serve their clients, making it feel like they are an actual part of your business, which is very rare to find. Blotout, especially their CEO Mandar, is deeply invested in the success of all their...

— Tumbler Rolling Knife Sharpener

I have never seen a more involved team in ensuring the success of every brand on their platform. The community their building, and the hands on approach they're willing to do to win and maintain business is extraordinary. Our match quality improved substantially on Meta and other platforms. While not a "silver bullet" in and of itself, it's nice reassurance that we're feeding channels with robust...

— Shinesty

Blotout have really taken the stress out of tracking for us. We measured the uplift in matched events and can now be at peace knowing everything is covered.

— Fjord

Blotout has helped us increase the quality of our event matching across all digital channels. The team are amazing and move at lightning speed with the developments.

— Abbott Lyon

Love Blotout. Mandar and the team offer excellent support. Has helped improve our meta performance and trigger a lot more Klaviyo flows.

— Jones Road

We never got properly onboarded. Initial call was great but we must of got lost in their slack. Not sure if we have been getting charged for the app too? Would appreciate a refund if so.

— TheCustomGoodsCo

Tried to use. Couldn't integrate as it wouldn't populate the DNS record. I had this error shown. We're on Hydrogen so I assumed there was some integration issue but couldn't get past this step. Reached out to support 5 days ago to no avail. "Adding DNS records is crucial for pixel to work as first-party. Pixel will not work without DNS set up."

— ELO

After using Blotout for a couple months, we decided to drop them from our stack and noticed no difference. If anything, Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway (it's very easy to spot check these). Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity. Install Shopify CAPI and save money.

— Popov Leather®

It took weeks to get a reply regarding a refund of $600 for add-on upgrades that were completely ineffective- this was after two years of using them. Our Meta pixel is littered with Velocity events that were never removed once the service was discontinued so I’ll likely start over with a fresh pixel now that I’ve uninstalled Edgetag. It seems they grew too fast to keep up with their customer servi...

— MedMassager

I can't say enough good things about Blotout and the team behind them. Mandar really cares about helping brands solve the complexities that come with CAPI, server side integration and pixel issues in general. Their tool and support are top notch. I've worked with 3 other server side tools in the past and had all but given up and resorted to just using the native Shopify CAPI setup but I'm so glad...

— Laura Geller Beauty

Blotout is an essential tool for all Shopify stores. Its advanced technology has significantly enhanced our attribution capabilities, providing higher quality event data for all of our pixels. This improvement has directly contributed to a higher ROAS across our ads, emails, and more. If you are utilizing Klaviyo, Meta Ads, TikTok Ads, or other marketing platforms, Blotout is an indispensable reso...

— plug

Blotout EdgeTag has greatly improved the signals from my Facebook ad account and integrated Klaviyo, TikTok, and Google with the same quality. Whenever I have an issue, the team is always available to solve it and make configurations according to my needs.

— Sem Costura

We really needed this for our store. It is hard for the common folk to know how to make the data flow well and it is not easy to validate. Gratefully Blotout has taken this out of our stress basket and we can now continue to evolve the business as we should! Amazing performances, which is the most crucial factor in choosing this type of software.

— Poseidn

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