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Builder.io Visual Headless CMS icon

Builder.io Visual Headless CMS

Drag & drop high-performing pages that drive more conversions

by Built by Builder.ioBuilder.io · Launched: January 2020

4.5 (21) on Shopify Used by 4,381 Shopify stores +128 installs · 30 days

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Quickly build pages and sections across your store. Iterate and personalize to drive growth faster.

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About Builder.io Visual Headless CMS

Use Builder.io to build and iterate your digital storefront faster. For teams shifting to a headless Shopify architecture, the Builder.io Headless CMS helps marketers and merchandisers drag and drop to create, test, and iterate site experiences while reducing the tickets developers receive so they can focus on new commerce experiences. Both Builder.io’s Shopify app and visual headless CMS give teams the tools to:

Last verified: September 10, 2026 · Aging

App details

Developer
Built by Builder.ioBuilder.io
Category
Store design
Pricing
Paid
Launched
January 2020
Rating
4.5 (21) on Shopify

Key features

  • 4 Users
  • 100K monthly page views
  • Unlimited pages & sections
  • All page types
  • Standard support
Integrations with:

Angular Gatsby Hydrogen Next.js React Vue

2 plans · 30-day free trial

BASIC

$99/month

GROWTH

$449/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 31 Shopify App Store reviews

Use the arrows to read individual reviews

By far the best builder on the store. Don't waste your time on anything else. You're able to create custom, repeatable sections, but also customize as much as you'd like – beyond any other builder I've ever seen.
— EyeSwoon
The Builder.io app is awesome, flexible, and easy to learn with very good support! Builder Support Team is super helpful and responsible, they always reply promptly and provide suitable solutions. We just switched from another website app to builder and we quickly adapt to it. Definitely one of the best apps on Shopify!
— ShiftCam Global Official
Quite possibly the best page builder out there. Fast, flexible, deeply integrated with Shopify AND with amazing support. Really unbeatable.
— August Uncommon Tea | Luxury Flavored Loose Leaf Tea and Teaware
Builder.io is a great app that helped us quickly get content onto our site that was fully customizable and in line with our brand. They are quick to integrate and the support team answers quickly whenever we have a request or need assistance.
— Martha Stewart
Easy-to-use page builder. Great onboarding experience. UX is similar to Figma/Webflow, so if you have experience with these apps, you won't find it hard to start off with Builder. Hands-on support, who can even record a video for you on how to reach your specific design goal.
— Lyte Foods
Builder is amazing. It's the only page builder I will use. We can quickly create on brand, fast loading pages in an instant. Their customer service is excellent. Can't recommend enough.
— Jones Road
We are using builder so that we can develop custom landing pages and our home page. The tool is great and the team has provided great support in getting us going to expand and improve our content.
— American Giant
This is one of the most powerful apps on the market. Think of this not as a simple "page builder" of canned templates, but rather as a way to visually edit parts of existing pages or even create wholly new ones. Like many, you'll find even the new 2.0 features in Shopify don't allow store owners to easily swap out content and edit on-the-fly sometimes. Builder's value is empowering store owners an...
— deepoe
Builder has been excellent for improving the speed, functionality and looks of our site. Strongly recommend it for anybody looking to level up their site design.
— Notty Foods
I have tested almost all of the custom design apps on Shopify and by far Builder.io is the best! I use the Builder.io platform on two of my websites currently. It has so many advanced features, allowing me full control over every aspect of my websites design. And if you ever have any issue, their support is hands down the best I have experienced. I also love being able to save a design I have made...
— LOKTAH
I absolutely love Builder. No joke. - flexible plans that serve us much better than the other page builder apps out there, especially a catalog size like ours - customer support is super on the ball! answering my queries and helping me; as someone with no technical background, that was super helpful! - special shoutout to Madison!! Cant wait to build great things with Builder and their Sharma Bran...
— Simply Life
The best customer support team! We started from scratch and their tech support team was there to help us over the chat feature, email and video call throughout each step.
— Ready Set Judy
Your app is not letting me install it. It takes me round and round the installation process. Please assist us. I've tried contacting you - nothing.
— GOA Skincare
WORST EXPERIENCE! I had an issue with one of the product pages once I clicked on published it messed up the source of the page and published instead the shopify template instead of builder template. So I contact LOGAN in the support. He said he know what the issue was and that he will fix it. He turned off safe mode which is a safety feature to protect your work before publishing, then I don’t kno...
— E-Switchy
We are a Certified Shopify Partner and our team has been designing websites for nearly 30 years. We use apps that can assist with building landing pages from the product pages. I installed this app on a Client's site and decided not to use it, so we uninstalled. Okay, no problem. Went to a different Client's site and installed the app and it said I hadn't logged out of the other client's site, whi...
— Women's Workout Channel
The support is pretty good and the price is very competitive for the offering, but I've encountered many issues and it's just not as easy as it could be. The default options for product and collection page sections need a LOT of editing until they look half decent, and the data bindings are way overcomplicated. Heaps of potential for this app but just not there yet for us.
— Cheap Rugs Australia
This app is great if you want a drag and drop builder for Shopify stores that can supplement your theme. It is also great for building sections for Shopify Store 2.0. We used Builder for more than a year and liked it. My biggest complaint is the pricing. It is too expensive for what is offered (I was on the old pricing at $80/month), especially when you are charged for 4 seats in the basic plan....
— El Manor Ave
Builder is one of the easiest content creation tools I have used & with Its ability to create simple content to completely custom content makes It an easy one-stop-shop.
— Buddy + Co
Builder is an incredible design and development tool that has everything you need to create an amazing website and shop. I would recommend using builder on Shopify if you are looking to create an overall experience for buyers and vistors that is well beyond what you would even find in something like squarespace or wix. It is extremely versatile. Listing the things that it has enabled us to do with...
— stmemory
I'm SO HAPPY with this app! I literally tell all my founder friends in Shopify Facebook groups to get it now - not for referral credits or anything, just because it's such a lifesaver! I had tried GemPages, Pagefly, Shogun, you name it. I can from the worlds of WordPress and Webflow so I felt like I got zapped back to 2003 when I tried to build cool things in Shopify. Shogun was the closest but st...
— My Little Mascara Club

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