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By the Numbers Store Analytics

Analytics for Ecommerce: Revenue, Profit, Loyalty, Segments.

by Unsupervised LLC · Launched: December 2017 · Free plan available.

5.0 (71) on Shopify Built for Shopify
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Analytics for rich blended insights on revenue, customers, profit, RFM, LTV, CLV, ROAS, P&L and more

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About By the Numbers Store Analytics

Analytics for powerful revenue and profit insights. By the Numbers is the ultimate analytics platform that connects all your customer data to get unmatched reports and dashboards. Ask questions to ChatGPT-style AI analyst and speed up metric reporting - RFM, LTV, CLTV, CAC, ROAS, CLV, Cohort and more. Build smart segments and sync them to Klaviyo, Meta, Google, TikTok to run high-performance campaigns and track impact on revenue. Find hidden revenue to grow faster with By The Numbers analytics. AI Insights - Find hidden revenue and unlock growth with AI generated insights Blended Analytics - View all your metrics reports in one place without chaos. Metrics Reports - Get cohesive reports on LTV, CLV, CAC, ROAS, RFM, Cohort, more Powerful Segments - Build segments easily with real data and sync to ad networks Awesome Support - Expert human support with experience of growing 2500+ stores. Show more Show less

Last verified: July 17, 2026 · Fresh

App details

Developer
Unsupervised LLC
Pricing
Free plan available
Launched
December 2017
Rating
5.0 (71) on Shopify

Key features

  • Overview Dashboard
  • 14+ Ecom Reports
  • 90 Days Data History
  • 14 Day Trial of All Features
  • Ecom & ROI Reports
Integrations with:

Checkout, Google Ads, Google Analytics, Klaviyo, Mail Chimp, Meta, TikTok

4 plans · starts free · 14-day free trial

Free Forever

Free

Starter

$19/month

Growth

$39/month

Pro

$89/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 87 Shopify App Store reviews

Use the arrows to read individual reviews

I've been using the app for a month or so now and haven't even used a lot of the features yet. As I've been getting everything set up in the app and within the backend of Shopify, the team at BTN has been so helpful and encouraging. Cyrus is incredibly friendly, explains things well, and has great leading ideas/plans to implement that will assist with everything the company I work for needs! It's...
— Mumu Apparel
You'll be amazed at how useful this app is. Just give it a go. The baked-in AI tools will find revenue sitting under your nose whether your store is small or huge. The 'Exec Summary AI' tab is particularly useful to see your week-on-week snapshots, and the Copilot AI chat actually uses your own stores data to answer - quite literally any request - you could have. Other reviews talk about how grea...
— GNAW Chocolate
This app is wonderful, and their CFO is literally the nicest human being on planet earth. This app provides us with rich data on all our customers. It also includes features for audience creation across social media platforms and Google Ads. They recently added AI-generated summaries to your data, which give you a really great overview of what is happening in your store. Wonderful app and a...
— Country Life Natural Foods
Incredible Insights & Outstanding Support! By The Numbers has completely transformed how we understand our business. The tool gives us so much valuable data and deep insights into customer behavior, sales trends, and performance metrics that we were never able to see so clearly before. The advanced reporting features are outstanding — everything is organized, intuitive, and customizable for the w...
— Repêchage®
By the Numbers has honestly been a huge help in taking our Direct-to-Consumer marketing to the next level. The tool makes it so easy to segment our customers in ways that actually make sense. Instead of spending hours pulling data or trying to piece things together, we can quickly identify segments and then put that information to work across our different marketing channels. It’s straightforward,...
— uniball
The app is easy to use, the customer segmentation is extremely helpful, and the customer service and support is incredible!
— Retrouvé Skincare
With By the Numbers I am able to go far beyond what Shopify offers in terms of reporting and get excellent insights into my business. Cyrus is a reporting genius and is so generous with his time and help - thank you!
— Satya
Excellent app with outstanding support! Cyrus has been incredibly helpful in getting us started and showing us how to tailor the app to our specific business needs.
— LookOurWay
This app is incredibly comprehensive, offering a wide range of dashboards and reports to cover all of our needs. The integrations withShopify+ work seamlessly, making it even more powerful. But what truly stands out is the customer support. Cyrus is fantastic—his onboarding sessions was top-notch for our entire team! He took the time to understand our specific business model and ensures we can max...
— Marie-Stella-Maris
Cyrus and his team and been amazing to work with. Not only is this app everything I needed to improve my sales, the after-purchase support has been top-notch. It is clear that Cyrus is vested in helping make me more successful, and in this day and age of AI-driven chat bots, it is quite refreshing.
— Bacchetta Bikes
Excellent and intuitive app that has helped us pull specific lists that improve our targeted marketing and overall understanding of our revenue. Great for any business that wants a solid analytics platform that will grow business.
— DynaVap.eu
Love this service, they have grown over the years as I have leveraged their insights for years across several brands/sites. The service is top-notch and Cyrus was awesome in on-boarding the latest version!
— Blaze n Chill
They have been charging me 26€/month and i havent been able to access for 2 months. No news from shopify... it says "oops the page could not be found".
— Keto con Laura
App is slow and been essentially in beta testing forever. Still doesn't provide anything that I can't calculate in under 60 seconds with a calculator. now that it's a paid app. Uninstalling. I'm a shop who pays $500+ a month in apps. Yet, this app just simply doesn't add any actionable analytics.
— Aquarium Co-Op
This app is super complete. It has all the dashboards and reports you can imagine. The integrations with third party apps is great. And best of all, I would say is the customer support. Cyrus is amazing and the onboarding session with him was spectacular. He looks with you at your specific needs based on your business model and makes sure you can use the full potential of the app. Thank you!
— Kopi Krate
BtN is a great analytics tool with lots of functionality that punches way above its weight. It uses a traditional RFM segmentation model that didn't work so well for our unique business but will likely work for most others. Nevertheless, BtN still has so much analytics functionality, that we still found enough value to keep using it. Its particular strength is being able to filter your Shopify das...
— BloomThis
By the Numbers has transformed our Shopify data! The powerful segmentation / audience builder capabilities are a vital feature to try. We’ve only begun using it and are already uncovering revenue, growth, and retention opportunities. I highly recommend it for anyone looking to elevate their customer analytics and email/marketing automation.
— Modaselle
This App is a Total Game-Changer! Hands down, this is the best app you can get for really understanding your customer value. Compared to all the other options out there, it's super affordable but still packs a serious punch with features. The app has a ton of reports that will open your eyes to where you should be focusing your ad spend. I was blown away by how much insight they give into optimi...
— Nerve Renew
It's an incredible app! I can access so much of our customer purchase behaviour with us, allowing us to segment and target our customers with a marketing plan that actually converts to more sales. I wish I found this sooner. Thank you BTN!
— BIKO
We're just getting started with putting "By the Numbers" to use, primarily to gain better insight into our customer LTV and retention figures. Cyrus and Piam offered a fantastic introductory overview session diving into our data specifically and being willing to answer questions which was extremely helpful. Thus far, I like the look of the data, the integrations offered, and the speed of the app...
— Nossa Familia Coffee

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