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Conversion Companion

Convert more shoppers with personalized checkouts and upsells.

by FERO · Launched: May 2024 · Free plan available.

5.0 (26) on Shopify Used by 67 Shopify stores Built for Shopify

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Lift conversion rates at checkout with behavior-based upsells and trust-building content.

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About Conversion Companion

Leverage 400+ behavior signals to understand where shoppers abandon their carts and what drives them to convert. Turn those insights into personalised checkout experiences by displaying upsells, trust badges, or urgency messages to the right shopper at the right time. All fully customizable without code and built to drive conversion.Stop losing carts and start converting! Real-time checkout insights: Spot drop-offs and analyze shopper behavior Checkout Blocks (Plus): Tailor upsells, trust badges, and urgency messages Smart targeting: Display content by product, tag, device, cart value, and more Monthly reports: Get insights and benchmarks from store performance data A/B testing and staging tools: Test and launch real-time changes with confidence Show more Show less

Last verified: July 15, 2026 · Fresh

App details

Developer
FERO
Pricing
Free plan available
Launched
May 2024
Rating
5.0 (26) on Shopify

Key features

  • Audit of your shop's checkout conversion
  • Benchmark against similar stores
  • Behavioral visitor segmentation
  • Access FERO checkout analytics
  • Access to FERO checkout analytics
Integrations with:

Checkout, Klaviyo, Shopify Admin

3 plans · starts free · 28-day free trial

Analysis Only

Free

Premium

$20/month

Premium Plus

$30/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 28 Shopify App Store reviews

Use the arrows to read individual reviews

Very insightful and thoughtful team. Enjoyed digging into the data and some actionable hypotheses around improving conversion. Worth talking to them for sure -- and getting an audit.
— Masami
We've been really impressed with FERO! Chris and the team delivered a detailed, data-driven analysis that gave us a whole new level of insight into how our customers behave during checkout. It wasn’t just general advice – they highlighted very specific patterns in our own abandonment data and visitor behaviour. One of the things we appreciated most was how clearly everything was presented. The re...
— Kinraden
Working with FERO has been very eye-opening. As a premium accessories brand, we’ve always prioritised the customer experience, but FERO helped us see what was actually happening at checkout. The audit revealed distinct behavioural groups in our shoppers (like casual vs. indecisive buyers), and the insights on how to tailor the checkout experience for each group are incredibly actionable. Highly re...
— Atlas Accessories
FERO delivers a level of insight and analysis that far surpasses what we've been able to achieve with our existing reporting tools—both within Shopify and through third-party partners. Craig has played a key role in providing thoughtful feedback and proactively helping our team uncover deeper opportunities than we imagined. Rodrigo has also been fantastic, offering a comprehensive report on the c...
— Monk
Chris & Rodrigo have been immensely helpful in aiding our understanding of our customers' behaviour at checkout. They're really responsive when we have questions or feedback, and we've gained valuable insight into our Shopify checkout over the past few weeks!
— Double-Barrelled Brewery
Had a really great experience with Fero, specifically with Chris and Rodrigo. They put together a super detailed presentation diving into our own checkout abandonment data. Wasn't just generic stuff – they pulled out some genuinely insightful points about our specific situation that we hadn't seen before. Really impressed with the level of detail and how clearly they presented it. Definitely gave...
— RAVE Coffee
Craig and Rodrigo have been excellent for us as a business. Craig reached out to us and provided us with game changing insights. Hugely appreciated and couldn't recommend them enough. Go and try Fero yourself!
— Golden Age of Tennis
We've been using fero for a month now and it has been very insightful for our checkout process. The depth of analysis it provides for the checkout stage which is hard to track has given us actionable insights into customer behavior and conversion barriers. The dashboard is easy to navigate and the team at Fero have been incredibly responsive. Their expertise has help us make data-driven decisions...
— Rhino Direct
We are at the start of our journey with Fero, and so far, the service has been wonderful. The team is very responsive and knowledgeable. Gaining more analysis of our customers checkout behaviours is allowing us to be more strategic in our marketing planning, and re-evaluate our path to checkout too.
— Mary Wyatt London
We have just had our first month of data and analysis with FERO but have been so impressed already. The depth of analysis is so impressive. Chris and Rodrigo not only undertake the analysis but communicate it so clearly and effectively for what it entails for us, especially in an area where we otherwise struggle to analyse shopper's behaviours and what their barriers to purchasing may be. We are e...
— Dr Will's
Great App and great team to work with!! They are always willing to make things work. The dashboard and information presented are really good and very valuable for the business!!
— Pitod
We've been working with Chris and Rodrigo for about a month now, and I can highly recommend them! The guys have delivered what they promised theri platform has shed new light on our approach, helping us fine-tune how we engage with our checkout audience in the future!
— Wølmark Finland
We used Conversion Companion to analyse exactly where our customers were dropping off during checkout. They were able to show us insights into the drop-off percentages at every stage of the journey, giving us detail as to where our customer's biggest pain points were. The team are fantastic and very responsive to any request.
— Friarwood Wines & Spirits
I've been testing Fero for some time now and can advise it to all Shopify owners as it allows you to analyse your most crucial part of your store: Checkout If you know how to read and analyse data, you can achieve miracles.
— Dutch Natural Healing
Shamballa Jewels has been working with Fero for about six months now. The great thing about Fero is that they can provide data during the checkout phase, which is normally hard to obtain. At Shamballa Jewels, we have been using this data to make data-driven decisions and increase our website revenue. The dashboard they provide is very intuitive, easy to navigate, and gives a clear overview of how...
— Shamballa Jewels Official Website
We’ve been working with Fero and Chris for a few months and I can highly recommend them! Chris is super responsive and upfront about Fero's capabilities and his insights, which have been quite valuable in better understanding our consumer behaviors at the last step. The app has pulled a curtain aside that has helped guide how we could engage with our consumers better. Great frontend for analys...
— VYN
We’ve been collaborating with Fero for a few months now, and it’s been an excellent experience! Chris is highly responsive, transparent, and communicates effectively, offering valuable advice along the way. While we’re still in the process of gathering more data, the initial results are already very promising.
— 🍅 Food for Skin
FERO has been great for our store! It’s incredibly easy to use, boosts conversions, and provides valuable insights into our customers and their behavior. The platform is fantastic, and the team behind it is amazing! I highly recommend this app – it’s just great!
— CDLP
The team have been fantastic at sharing insights on checkout abandonment, helping us in great detail to make changes and take the load off of our small team! We have so far seen positive uplifts from the changes we have made and looking forward to continuing the partnership.
— Lazy Oaf
Highly recommend this, has been great as a tool for us to gain a deeper understanding & increase checkout conversions. A very knowledgable & helpful team too.
— B-YOND Performance

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