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Custom Pricing: Wholesale B2B

Wholesale B2B, VIP + Customer Group Pricing w/ Quantity Breaks

by Bold · Launched: March 2013

4.4 (537) on Shopify Used by 3,922 Shopify stores

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Shopify Merchants can offer Wholesale, B2B, Member Prices or VIP Price Levels on their stores with Bold's App. Quantity breaks, customer tagging + bulk pricing.

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About Custom Pricing: Wholesale B2B

Stop managing multiple stores for different customers. Bold Custom Pricing lets you run retail, wholesale, and VIP membership programs from one Shopify storefront. Whether you need "Members Only" discounts or complex B2B structures, our app unlocks wholesale, membership-based, and retail pricing. Design any pricing strategy your business needs—including quantity breaks and tiered pricing for specific groups or every shopper.

Last verified: September 16, 2026 · Fresh

App details

Developer
Bold
Category
Marketing & conversion
Pricing
Paid
Launched
March 2013
Rating
4.4 (537) on Shopify

Key features

  • Pricing for 1 customer group
  • Storewide or product/variant discounting
  • Unlimited quantity breaks
  • Customized quantity breaks display grid
  • Charge tax controls (yes/no)
Integrations with:

Bold Bundles Bold Discounts Bold Loyalties Bold Memberships Bold Multi-Currency Checkout Shopify Admin Shopify POS

3 plans · 14-day free trial

Essential

$29/month

Standard

$69/month

Complete

$129/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 97 Shopify App Store reviews

Use the arrows to read individual reviews

Bold has helped us offer better pricing to our B2B customers without a lot of hassle. When I had a Bold/browser problem, Chintak stuck with it until it was solved. Thank you.
— Get 2 It Sales LLC
Great response and knowledgeable
— PerfectedCoffee
empty
— M&M Merchandisers
Super helpful and courteous
— Intech Bearing Inc.
Bold Custom Pricing has been a great way for us to provide a dynamic, functional wholesale channel for our B2B customers on Shopify without having to invest in Shopify Plus as we are still growing to a level that justifies that level of investment. It's easy to use, affordable and the support team has been great. Shout out to Chintak for helping me unlock some extra functionality and troubleshoo...
— Smoking Gun Coffee Wholesale
The best customer support ever <3
— PoolPartHub
Customer support is 10/10 - guided me not only to setup Membership but with the whole Shopify setup. Best customer support i've had in a long time!
— Pilly Labs LLC
Great app and customer service. Been with them since 2021!
— Passion Detailing
Il supporto ha prontamente risolto i problemi di configurazione (grazie Satinder!), il modulo funziona in modo eccellente! Altamente consigliato!
— PASOTTI OMBRELLI SRL
This application is absolutely remarkable! It’s professional yet so simple to use, and their customer support team is truly next level. Special shout-out to Satinder from Customer Success - they went above and beyond to help us. They definitely deserve a promotion! Thank you so much.
— Soft Wash Depot
My client was previously using BOLD's Quantity Breaks app (recently sunset,) so we had to migrate to this new app. BOLD provided excellent customer service and helpful articles that have fully transitioned everything for a smooth retail customer experience. Thank you, BOLD!!
— Butler Luxury
We will be looking into other options as this app continues to crash and not work, while the "support" ignores us reaching out for assistance. This app was great until it wasn't. Why would we pay for something that hasn't been working properly for the last 3+ weeks?
— Elysian Brewing Company
Total disaster. It fails constantly and has ended up costing us far more money due to incorrect pricing, on top of the app’s own cost. Absolutely not worth it.
— COC-Online
Update Feb 12 2026: While trying to remove the traces their support folks messed up our order numbers sequence, we are reporting this to Shopify app support. The Bold Custom Pricing app is in serious need of a revamp some features don't work and whole store slows down. To ensure better performance and reliability it really should be aiming for the 'Built for Shopify' badge. We eventually uninstal...
— LIFE ENTHUSIAST
Bills $79.99 immediately before you even install. If you uninstall, looking for the lower priced options, it will charge you the full $79.99 again, even if it's one day later. There is no way to install the quantity brakes or standard models. It goes right to select first install.
— BigEV.com
Our business has used BOLD App for nearly a decade. The mitigation and transition to the new Custom Pricing App has been horrible. Our customers have not been able to confidently place orders for going on 10 days because the quantities are arbitrarily changing in their carts and the pricing is incorrect. Customer support is slow to respond and have conflicting suggestions/fixes. We are extremel...
— Lancaster Home & Holiday
NOT COMPATIBLE WITH SHOPIFY POS! This app says it compatible but Shopify POS does not work with this app. No volume price breaks, no custom customer tags, nothing.
— T's Tees
If I could give this app negative stars, I would. Perhaps it works fine if you have under 100 products OR if you just want to apply discounts based on amount spent. However, if you are trying to set up pricing based on Customer Tags so they only see their pricing, this app is complete trash in that regard. It absolutely failed every step of the way. Not only does it take FOREVER for it to sync...
— pro.mtncolors.com
Absolute dog shit
— Greybeard Performance

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