Easy Tag ‑ GTM & Data Layer

Pre-built Data Layer for Google Tag Manager & 60+ tags

by TAGinstall · Launched: November 2020

4.4 (67) on Shopify Used by 47 Shopify stores Built for Shopify

See which stores use it — by country, co-installs & competitive gaps → Unlock with Pro

Manage this app

Verify your developer profile to earn a badge and build trust for your app.

Easy Tag app makes implementing Google Tag Manager simple, fast, and accurate.

Get it on Shopify →

About Easy Tag ‑ GTM & Data Layer

Easy Tag app makes implementing Google Tag Manager simple, fast, and accurate. Easy Tag ensures the data is gathered and reported correctly, taking the guesswork out of marketing. Start basing your decisions on accurate data and grow your e-commerce business.Easy Tag is quick and easy to install; improves data accuracy; optimised for speed; saves days of work. Google Tag Manager installation for Shopify Pre-built data layer with all e-commerce events ("purchase", "addToCart"...) Over 50 ready-made tags - GA4, Google Ads, Facebook, Pinterest & more Checkout Extensibility support

Last verified: July 15, 2026 · Fresh

App details

Developer: TAGinstall
Category: Marketing & conversion
Pricing: Paid
Launched: November 2020
Rating: 4.4 (67) on Shopify

Key features

Standard support
Data Layer
Google Tag Manager
Checkout Extensibility pixels
50+ marketing tags

Integrations with:

Checkout, Facebook Pixel, GA4, Google Ads, Google Tag Manager, Klaviyo, Shopify Admin, Web Pixels API

1 plan · 349-day free trial

Starter

$99/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 100 Shopify App Store reviews

Use the arrows to read individual reviews

The app works perfectly, all data is correctly sent to the data layer, even on the checkout and thank you pages. It has one of the best customer support services we've found.

— HIFAS DA TERRA

Outstanding support – above and beyond! Radi didn’t just help me set up the Easy Tag app correctly — he went above and beyond by thoroughly investigating compatibility issues with other apps (like Consentmo) and addressing them over multiple sessions. He provided clear explanations, valuable insights, and stayed involved until everything worked exactly as expected. I’m extremely grateful for the...

— Mutsy

Lifesaver for building healthy GTM / GA4 / Shopify analitycs system! <3

— TEN Produkt

Nous recommandons totalement cette application. Elle vous permet de connecter très facilement Google Tag Manager avec votre site internet et ainsi suivre les données et actions de vos utilisateurs. Par ailleurs, l'équipe est très réactive et professionnelle. Ils vont vous accompagner en cas de difficulté dans la mise en place de l'application.

— Ines de la Fressange Paris

Can't overestimate the convenience and precision of this tool! The best option you can find on the market! You can reach out to these guys via a quick call whenever you have issues/questions that you want to get solved! Highly recommended!

— Zelesta.de

This plugin saved my life. I can now collect all the data I need in GA4 and Google Ads. Their support could help me when I needed their help. I really recommand their app.

— Recto Verso

Honestly worth every cent I have an understanding of GTM but spending the time on it as one person running a physical store and website isn't viable and honestly I would probably never have set it up 100%. This is such a relief knowing its done and if I need help or have a question they are helpful, responsive and have fixed my issue. Thanks again Kels

— The Mountain Merchant

Top notch support! Radi is very quick to help you out.

— LERROS SHOP

Excellent support. The team at Easy Tag know their stuff and helped me install and test GA4 + Consent Mode + CookieBot. Very professional and helpful. Saved me a lot time and hassle!

— Honey Willow - handmade jewellery

Great app! The support is fantastic and they really make the effort to ensure that everything is set up correctly. Would recommend :-)

— 24 Workwear

This application is a really good investment. The support is fantastic, they helped us out many times. Radi and his team are very knowledgeable and they always make time to setup a meeting and help us.

— Josephina Jewelry

Excellent support qui est très à l'écoute et qui n'hésite pas à planifier des zoom pour régler les problèmes et les mises à jour, c'est vraiment une excellente app que je recommande vivement. Facile à installer et fiable.

— Silamp France

I spent 349 dollars on an app that promised a one-time price, and now I find myself paying 100 dollars a month to continue using the service. It's a scam! I want my 349 dollars back! I will report the incident to the competent authorities having proof with screenshots and videos of the one-off payment from when I signed up for the subscription

— ToPlant

Misleading Pricing – One-Time Payment Was a Scam I purchased this app for a hefty one-time fee of $349, trusting the promise that it was a lifetime deal. Now the team has unilaterally shifted to a subscription model, completely going back on their word. This is deceptive and unethical—if I had known this was temporary, I would have never paid that amount. It feels like a bait-and-switch. No gran...

— BrahmatellsStore

I initially purchased it because it was advertised as a one-off payment - which, by the way, was quite expensive. Now, they're shifting to a subscription model, and the new pricing is far from affordable. This sudden change feels misleading and unfair. I genuinely feel scammed. If I had known this was coming, I never would have made the purchase.

— My Tool Expert

Cannot recommend. Neither easy to use or intuitive to use. Wasted MONEY..

— littleformula

App doesn't work. I followed instruction carefully and then tested the website using Google Tag Assistant and the site failed the Google Tag Assistant test. I manually entered the Google Tag and only then did my site pass the Google Tag Assistant test.

— Andrews Jewelers

La aplicación no funciona correctamente y el soporte es prácticamente inexistente .. una vez que pagas no hay soporte de ningún tipo..

— Niche Beauty Lab

The app is not worth the price at all. Its very high for one time fee and here is why, When i pay 149$ i expect Live support or even an instant reply. I've send an email from yesterday yet there is no reply. Even the lowest cost apps which cost 10$ will reply faster than this. Now another part of the problem is there is no guide at all on how you can setup the code, when i want to install the tags...

— سوشيال الخليج - مزود خدمات التواصل الاجتماعي

I'm really happy with the purchase. Fast and excellent technical support, it shows you how to configure and how the tool works. Rami is charming! Now it's time to properly configure the GTM part and that's it. I recommend it 100%.

— BE BERGNER ES

Overview 1 / 20