EM Variant Description

Describe Each Variant Product Effectively with Ease

by EM Softech LLP · Launched: September 2022 · Free plan available.

4.5 (4) on Shopify Used by 81 Shopify stores Built for Shopify

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Set unique product descriptions and images for your product variants on the product page

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About EM Variant Description

EM Variant Description lets you set unique descriptions for your product variants with the help of a rich text editor and show variant descriptions on the product page.Explain your product features by displaying each variant's size chart, weight, features, type, etc. separately along with the variants for a better understanding.You can use ‘Bulk Upload’ to easily update descriptions in bulk via CSV.You also have the feature to set separate Images, Videos, and 3D models for each variant. Manage product variant descriptions, images, videos & 3D models without coding. Descriptions and media change according to the product variant chosen. The 'Bulk upload' feature lets you update multiple variant descriptions via CSV. Set up the app easily in minutes with one step setup at the front end. Improved shopping experience with Feature-rich product media slider. Show more Show less

Last verified: July 15, 2026 · Fresh

App details

Developer: EM Softech LLP
Category: Marketing & conversion
Pricing: Free plan available
Launched: September 2022
Rating: 4.5 (4) on Shopify

Key features

Limited to 5 products
Add/Update Variant Descriptions & Images
View data according to the chose variant
Unlimited Products
All From the Premium Plan

3 plans · starts free

Free

Premium

$7/month

Advanced

$11/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 5 Shopify App Store reviews

Use the arrows to read individual reviews

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— L&P Packaging Ltd

We were looking for an app that would allow us to create 1 product with multiple variants, that allowed a unique description and pictures for each vs the default variant settings. We could find apps that would do one or the other but this was the first one that could do it all in one spot and for a fair price. They even helped with custom coding for the few preferences we had over how pictures wer...

— Flying Phoenix PCs

I spent weeks searching for an app that would let me assign multiple images to each variant AND allow me to add custom text for each one. I could only find apps that did each thing independently and, for the way I was using it, felt like a waste of money to pay for both separately. I'm super excited to have found an all in one app and I really enjoy how the design looks on my page. Customer servic...

— Terra Stoma

Ich kann diese App mit voller Überzeugung weiterempfehlen! Wenn man zusätzliche Informationen über verschiedene Varianten benötigt, ist man mit dieser App bestens bedient. Der Support ist außerdem ausgezeichnet. Falls es ein Problem gibt, steht sofort ein Ansprechpartner zur Verfügung! Ein großes Lob an die Entwickler dieser App! I can wholeheartedly recommend this app! If you need additional inf...

— Inovaro

This is a fantastic app for creating & managing descriptions for variants. Love the html editor & ease of formatting text. There are a few bugs in saving & UI or it would be a solid 5-star product for me.

— The Buffalo Knows

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