GIE: variant swatches & Option

Link products as variants with image, color & button swatches

by GIE systems · Launched: March 2025 · Free plan available.

5.0 (24) on Shopify Used by 40 Shopify stores Built for Shopify

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Turn separate products into variant-style swatches on PDP, collection, and search—each keeps its URL

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About GIE: variant swatches & Option

GROOPIE helps fashion and catalog stores that list each color or style as its own product. Connect related listings with swatches on product pages, collection grids, search results, and home sections-each product keeps its own URL, title, and ranking.Build Perfectly Paired groups to increase order value. Set up your first group in minutes- no code.Theme editor setup walks you through your first swatch group in under 5 minutes. Collection & search swatches: Color/image/button swatches on product cards Products as variants: Link separate listings; each product keeps its own page Custom variant picker: Redesign Shopify options as swatches, buttons, dropdowns Auto-create product groups: From titles or tags in a few steps Product Group Import & Export Show more Show less

Last verified: July 15, 2026 · Fresh

App details

Developer: GIE systems
Category: Marketing & conversion
Pricing: Free plan available
Launched: March 2025
Rating: 5.0 (24) on Shopify

Key features

Up to 10 product groups
Auto-generate groups from tags or titles
Color, image, button & dropdown swatches
Swatches on collection, search & home
Multiple-option product groups

Integrations with:

B2B, Dawn Theme, Shopify Admin, Variant Image, color swatch, markets, product filters

2 plans · starts free · 7-day free trial

Free

Grow

$4.99/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 26 Shopify App Store reviews

Use the arrows to read individual reviews

The app lets me link products together as if they were variants, allowing me to keep separate product pages for each one. The app works perfectly. It's easy to set up and use, with plenty of options for how to display the linked products on the product page. Very satisfied with it!

— Prijzenklopper

Excepcional. Funciona genial y la atención al cliente es de 10

— Dalmatán

So easy to set up and use with the auto grouping to get you started plus lots of grouping and display options and a very generous free tier to boot.

— Faux Flora

Really useful app for variant switching. Easy to set up, smooth user experience, and it makes product selection much more professional for customers. The variant switch works fast and clean, which helps improve the overall shopping experience. Highly recommended for Shopify store owners!

— WALKOUT WEAR

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— Greentech

I am using the free plan and they have been great to work with! Their customer service was quick to respond to questions I had with setup.

— Adventure Ware

Awesome App. Loved the design and UI

— Niuvora

Awesome, everything works as expected. Great customer service.

— GYMBRUH

perfecto!

— Plastic Books

This is EXACTLY what I needed!

— Project6NYKids

This app has made a huge difference to my store. I was able to link different colour variants to each other. They even helped with customisations in my collection page etc. Amazing. Highly recommend.

— R O M E E L A

an option that should have been by default, this app comes to free our hands, very easy and fast, try it 100%

— Legacy Apparel

A highly promising variant plugin! Though still in its early stages, it's free and incredibly easy to use! I'm really looking forward to future updates for this plugin and hope to see more customizable content!!

— SHOOZIZ Knives Store

Groopie helped me keep separate product pages yet show them like variants which helps SEO. Swatches look pretty and auto grouping saved time. A few menus were confusing and preview sometimes was off, but support was quick to clarify. Great free tool overall.

— Home Ease Living Casa

It allows me to group together variants while keeping them as separate listings. Super helpful and I love that you can customize the buttons to show as colors or images depending on your needs. Great app and super easy to contact if you need help! 10/10!

— Gumdrop Studios