Kuma: Segment Analytics

Boost sales using predictive audiences & AI from store data

by Ursa Marketing · Launched: June 2023

5.0 (8) on Shopify Built for Shopify

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Turn Customer Data into Sales with Predictive Segments & AI-Powered Insights

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About Kuma: Segment Analytics

Kuma helps DTC brands & agencies quickly uncover data-driven insights to improve retention & ROAS. Identify high-LTV buyers, churn risks, & build lookalike audiences with no complex setup. Use AI to predict what customers will buy next, build segments from past purchases, & identify at-risk segments to avoid churn. Sync directly to Klaviyo, Meta Ads, Google, TikTok & more. Perfect for high-traffic stores or agencies running high-volume ad programs that need results without deep analytics work. Easy Integration: Sync audiences to Meta, TikTok & Google ads, Klaviyo & more Predictive LTV Audiences: Build audiences off past purchases Audience Discovery: Discover key customer segments using AI automatically Audience Automation: No more manually exporting and importing CSV files Segment Analytics: Uncover trends, build segments, & improve retention Show more Show less

Last verified: July 16, 2026 · Fresh

App details

Developer: Ursa Marketing
Category: Marketing & conversion
Pricing: Paid
Launched: June 2023
Rating: 5.0 (8) on Shopify

Key features

1 Shopify audience destination
Unlimited data history
Unlimited daily audience exportations
AI Audience Recommendations
RFM audiences

Integrations with:

Google Ads, Instagram, Klaviyo, Meta, Meta Ads, TikTok

3 plans · 30-day free trial

Core

$199/month

Pro

$499/month

Entreprise

$999/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 9 Shopify App Store reviews

Use the arrows to read individual reviews

Excellent pour mieux comprendre le comportement d'achat de notre clientèle et personnaliser nos stratégies marketing. Aussi l'équipe de Kuma fournit un service 5 pour optimiser la prise en main. Application indispensable pour maximiser notre efficacité!

— École des dirigeant(e)s HEC Montréal

If you're looking to improve your audience segmentation, this is the app. Super easy to use and really effective. Highly recommended

— Caddie Wheel

KUMA is a great app that allows us to improve our Audiences (some based on AI) and then to export them to META and KLAVIYO. A great tool for all those that want to improve their customer knowledge!

— Le Jardin Retrouvé

Great results from Kuma and great support from URSA marketing.

— veli.ca

Une app très puissante qui a le potentiel de transformer notre marketing: la segmentation des audiences et les audiences prédictives, lorsque combinées à Klaviyo et Meta, sont extrêmement utiles. Je recommande!

— Racines boréales

Since we started using Kuma to build audiences, we can better target customers or prospects with the right marketing messages at the right time. Additionally, integrating the app with Shopify, Klaviyo and Meta is very easy. I would recommend this app 100% because it greatly simplifies data analysis.

— Sans-Façon Cosmétiques

Amazing customer service! We love the features this app adds to our website and we can not say enough about their customer service - the features are great and in our experience the customer support is excellent should any issue arise. We would strongly recommend this app.

— Moog Audio

Merci à Kuma pour l’efficacité de la segmentation de mon audience clients, ainsi qu’à la création de pub qui convertissent. Kuma est un outil qui vous épargnera du temps et fera de l’argent, tout en vous évitant des maux de tête. Je recommande à tout entrepreneur pour leur site Shopify.

— Remorques Dionne