Lulu Direct

Create, Sell and Ship books easily with the Lulu Direct...

by Lulu Publishing · Launched: April 2018 · Free plan available.

3.5 (47) on Shopify

Manage this app

Verify your developer profile to earn a badge and build trust for your app.

Create, Sell and Ship books easily with the free Lulu Direct Shopify app. 3,000+ book format options printed on-demand & drop shipped fast to your readers.

Get it on Shopify →

About Lulu Direct

Entrepreneurs and business owners agree that having control over your product is critical to successfully growing your business. The Lulu Direct App connects our global print and fulfillment network to your Shopify storefront for a more efficient way to sell your books. Now every time an order is placed for your books, we’ll print and ship the order, and provide you and your customer tracking to ensure everyone is happy. It’s that simple!

Last verified: September 7, 2026 · Fresh

App details

Developer: Lulu Publishing
Category: Finding products
Pricing: Free plan available
Launched: April 2018
Rating: 3.5 (47) on Shopify

Key features

Create, Sell and Ship books easily with the free Lulu Direct Shopify app
3,000+ book format options printed on-demand & drop shipped fast to your readers

1 plan · starts free

Free

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 88 Shopify App Store reviews

Use the arrows to read individual reviews

Our experience with Lulu Direct has been wonderful. The process from purchase to books received is so seamless and requires no involvement on our end, unless there is something specific to check on. The customer service is quickly responsive and always resolves issues quickly and effectively. Our customers love their high-quality, beautiful prints. Printing and shipping is a complex business with...

— Harbor and Sprout

We use Lulu for some of our magazines and it works perfectly. The support team is very nice and always helping. We love how easy it is to set up with our Shopify store.

— UNESCO Shop

I highly recommend the Lulu Direct app. The setup took just a few minutes, and now every order flows straight to Lulu for printing and fulfillment with zero manual work on my end. Print quality is consistently excellent, shipping is quick, and customers get tracking updates automatically. I’ve tried other POD services, but Lulu Direct is the only one that delivers the same high quality every time...

— A4 Play

Lulu has been incredibly helpful!! We thank them so much for their responsiveness with their support staff, ability to fix the issues, their patience and understanding were great. We received our first printed, full color books and they were outstanding quality! Thank you

— Dr. Joshua Coleman

Recommended. The app works well. So far, all orders have been fulfulled properly. There have been one or two minor problems which customer service have handled well and promptly. In general customer service is excellent. [EDIT - over one year later, customer service continues to be excellent] There are some downsides to consider before using the app: - Orders to some locations seem to arrive ve...

— The CES Book

11/1/2023 I updated my review from a 2 to 4 after receiving a helpful email directly from Lulu about how to configure the Shopify checkout to ensure tracking auto-populates an order. The problem should be fixed now. My other concern regarding error notifications is already being addressed in an upcoming app update. There is no ETA when the new features will be available, but it is being worked on...

— Rachel K Stone

This was originally a ONE STAR review. I will say that tech support fixed it. Please note there is NO HELP during holidays for this international company so schedule your drops accordingly. I can say there was a problem with their plugin on my account that didn't exist before. Thank you for fixing this LULU.

— Old School Dungeon Master

Just installed but but wondering why it's charging me an extra $2 to print a book than on the Lulu website. I like that it allows variants! Would be great if i didn't have to upload interior to every variant if it's the same and just choose to use the same interior and just change the covers. We'll see what happens I might place a test order just to see how it arrives.

— Deja Drewit

Lulu is by far the best and nicest company I've ever worked with. They continuously put authors' and book-publishers' needs and concerns at the top of their list. The book quality is perfect and the process is smooth and easy. The results are great and the integration with Shopify works without a glitch. And, if you have any questions or doubts Lulu personel is the nicest, most helpful people ther...

— Latinitium

I wanted to sell paperbacks of my own books at a discount independent of the larger companies if you know what I mean. Lulu looked good. I contacted them with my concerns and they assured me I would be pleased and there's no contract. The quality of the books is great. My readers have told me so and I have ordered them myself at cost by momentarily dropping the price on my products page on Shopify...

— Marc Hirsch Author

I received the very best customer service from a wonderful person at Lulu. They helped me get my book print ready. They were quick to respond to my support ticket when I was having trouble. The trouble I was having was user error. I am a writer not a digital artist. The software I was using to create my files was bare minimum. They were happy to assist me in getting my book print ready. I love Lul...

— Bernice Milldred - Christian Homeschool

Lulu has been great to work with! We print and ship around 100+ books per month. Very few issues with that volume of orders and when there have been any issues Kristen with customer support has very quickly fixed the issue (even when the error was due to customer issues and not Lulu). Highly recommend!

— Children's Ministry Deals

i wish i could speak to a live person quicker an more direct

— 7th Dream pub

Shipping errors: Lulu should be applying the lowest available shipping rate, per their documentation, but this doesn't work in practice, it's not "set and forget", and the head-scratching caveats essentially mean you can't manage shipping effectively unless you're on the Shopify Advanced or Plus plans. Phone number required by Lulu: There's no way to collect phone numbers for one product in Shopi...

— The Book Boss® Shop

Lulu is a disaster. Their service and support is atrocious. I am trying to create a Book for publishing, have printed samples with other providers to Shopify so I can assess all quality, service and delivery times etc. The minute I requested help - You are sent on an AI loop, that keeps asking you to send the error message or to re-read their guides. You eventually raise a ticket and the support...

— Anthony Grima

Not helpful. Just like my review.

— Let's Get Happy

Lulu Direct is not feasible with their current setup, so I've switched to ordering in bulk and shipping out myself. First, Lulu takes almost a week to mark orders as fulfilled with the tracking info, so I've had to inform every customer of this fact. Second, if a customer does not enter their phone number, then Lulu Direct throws a fit and you have to add the phone number plus additional steps o...

— Bullseye Billiards

I'm also having a lot of issues connecting LuLu direct app with my Shopify store. This has been an ongoing problem.

— Light Locked

They have fundamentally broken this App after the recent "update", by removing mapped shipping and not implementing an equal alternative. Essentially useless as a hands off print on demand service, where you now have to baby every single order to make sure the shipping method is correct, otherwise it defaults to a more expensive method and you lose money on the sale. Pre update this was a very u...

— Tia-Clair Toomey

I am having the hardest time getting my products properly linked / set up through Lulu Direct. All of the instructional videos are out of date, so all the information and instructions that they are giving doesn't apply to this new format, making it a huge pain to set up. If you update your entire structure, you need to update your videos too. Otherwise, you are just leaving people in the dark, whi...

— Nightgod333 Secrets Revealed Shop

Overview 1 / 20