MagicPass Wholesale

Password-protect individual pages for wholesale or VIP content

by Impress · Launched: March 2018

2.5 (32) on Shopify Built for Shopify

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MagicPass lets you add a password to individual pages. Great for members-only content and wholesale.

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About MagicPass Wholesale

New! – Completely rebuilt in May, 2025. Add a password to individual pages, instead of your entire store. Apply a discount code on login for easy wholesale. Grant access with a simple password, or customer tags. Great for Patreon incentives, private collections and exclusive content. New! – Free white-glove service to customize login pages, just reach out via live chat in the app. Authenticate users with a password or by Customer tag. Protect individual products, pages, collections and articles. Apply discount code on login. Great for Patreon, wholesale, members-only perks.

Last verified: July 17, 2026 · Fresh

App details

Developer: Impress
Category: Store management
Pricing: Paid
Launched: March 2018
Rating: 2.5 (32) on Shopify

Key features

For stores on Shopify's Basic plan
Protect any page
Apply discount on login
Supports customer tags
Customize login screen

Integrations with:

Shopify Admin

4 plans · 30-day free trial

Basic

$5/month

Shopify

$19/month

Advanced

$49/month

Plus, Enterprise

$99/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 72 Shopify App Store reviews

Use the arrows to read individual reviews

This app works REALLY well. Recently our web team inadvertently caused a problem with the app. (The error had nothing to do with the app... it was merely the result of user error on our part). Developer responded quickly and effectively and our self-inflicted issue was all cleared up. In addition to the developer's quick assistance, I really appreciate his communication and politeness. If you ne...

— Radical Variance

This app is so easy peasy for controlling who can see certain content. Love it. I've been using it for over a year and never had an issue.

— Knot Another Hat

This app has been very useful for our needs with keeping certain collections and areas password protected. We ran into a problem that ended up being an issue with another app's customization. Ed from customer service went above and beyond to communicate and walk us through the situation at hand, and he was able to fix the problem.

— TigerFriday

Best customer service I've ever received on an app. Ed helped me through my techie issues. Highly recommend.

— When Rivers Meet

Instalé la aplicación para probarla y debido a que no cumplía con mis expectativas la desinstalé. Luego de hacerlo me enviaron un mail diciéndome que, para que quedara bien la desinstalación, debía volver a instalarla y me enviaron instrucciones de la desinstalación manual. Seguí todas las instrucciones, que incluyeron borrar archivos y datos del código, como el archivo: snippets/password-protect....

— BEAUTYFULL BY MARIO MORALES

I used this app to create a wholesale portal on my Shopify website. It allowed me to password protect my wholesale page and provided the signup form. Super easy.

— http://www.paperandfog.com

Very easy to use combined with my shopify account. Great for store owners who want to offer wholesale to other business owners.

— Our Golden Hour Boutique

I love how easy this platform is to use! I've tried others and they were not user friendly. I highly recommend this one!

— Kacelynns Crochet Closet

Magic Pass creates a PW protected wholesale section on my website. They <3 24/7 access to ordering!

— Three Sisters Herbals, LLC

i love it. I use it for my wholesale section. It helps me to manage who has a permission to enter that section.0 check out : www.GallasHairTools.com

— Gallas Hair Tools

Love the ease of this process, I was very pleased with the setup and application of this app. Thank you MagicPass

— Wipe On Us

Magic pass has worked great to set up a password protected collection of axes available to World Axe Throwing League venues only. Works great!!

— The Axe Shoppe

This app did not password protect the page. I tried multiple times, with no success. I sent an email to support and never heard back.

— Pilates by Kahley

I installed and it locked my whole website not the page I'd added for wholesale, so I lost a whole days worth of sales and it also stopped the shop app from working - still not up and running even after uninstalling. Theres no contact information for the app, the website link is broken, there's no way to contact anyone. worst app, shouldn't even be allowed to be on the shopify platform.

— Rebels of the Future

I uninstalled this app just two days ago after starting the 30-day free trial but due to limited features and a UI that wasn’t intuitive i uninstalled. Despite uninstalling, I was still charged for a full month. Shopify's policy states that uninstalling should trigger a data deletion request within 48 hours, yet my information was seemingly retained and used for billing. Be cautious—this experienc...

— Wicked Comic Books

Says $5/month but when I tried to download it only offers $99/month. Quite a difference in fees. That coupled with complaints about a 1 day trial, I'm not going to risk it.

— KINONA

This product page states there's a 30-day free trial. I installed the app and it says there's only a 1-day free trial. Very misleading...

— The Queer Trans Project

I am personally not a fan. This app is supposed to lock my wholesale tab on my website, however it can be viewed by anyone and does not help me whatsoever.

— The Crown and Cradle Boutique

Unable to uninstall the app. I contacted the app one month ago but still have not received a response. The app also billed me, even though the app remains 'disabled' in my store (I still have no way to uninstall it on my own!).

— By Catalfo

ABSOLUTELY do not add this to your store. I am a brand new small business, and I was looking for an option to help with wholesale orders. I am not yet at the level needed for Shopify Plus. If this is also you, DO NOT TRY USING THIS APP. It will interfere with your marketplaces, and they will removed permissions, which will lose you sales and cost you MORE time. This app locks pages- it absolutely...

— My Sparkling Emporium

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