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Marsello: Loyalty, Email, SMS icon

Marsello: Loyalty, Email, SMS

Grow your business through customer loyalty.

by Marsello · Launched: May 2017

4.4 (162) on Shopify Used by 2,733 Shopify stores

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Grow your business with a points-based loyalty program. Whether you’re selling in-store or online, we’ve got your loyalty and marketing needs covered.

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About Marsello: Loyalty, Email, SMS

Marsello helps you grow your customer database and drive repeat sales with a loyalty program and marketing add-ons that work seamlessly with your Shopify eCommerce and POS systems. Launch a fully branded loyalty program with customizable points-earning options, rewards, and VIP tiers, then put your loyalty data to work with behavior-driven email marketing, SMS campaigns, and more.

Last verified: September 21, 2026 · Fresh

App details

Developer
Marsello
Category
Marketing & conversion
Pricing
Paid
Launched
May 2017
Rating
4.4 (162) on Shopify

Key features

  • Points-based loyalty program
  • Customer referrals (Basic)
  • Branded customer portal
  • Apple & Google Wallet
  • Loyalty automations (Basic)
Integrations with:

Checkout Cin7 Clover Heartland Retail Klaviyo Lightspeed Meta Shopify Flow Shopify POS

2 plans · 14-day free trial

Loyalty Launch

$60/month

Loyalty Accelerate

$120/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 99 Shopify App Store reviews

Use the arrows to read individual reviews

A very robust loyalty platform that keeps improving and offers excellent customer support.
— Guitars on Main
I have been with them for almost 10 years (since they were known as COLLECT loyalty). Highly professional team - and Roz and Vicky I have worked with are really great!
— Via Artists
Easy to Use and Boosted Our Revenue! Marsello is fantastic! It's super easy to use, even for beginners. Setting up email campaigns and loyalty programs is a breeze. We've seen a significant boost in our revenue since we started using it. Highly recommend!
— East Coast Supplements
Marsello has really improved and took into considerations our product requests. Martin does an excellent job communicating which is rare from other loyalty programs. The shopify integrations have improved. I highly recommend Marsello. We have tried every loyalty program on shopifys app store and they fit our needs best considering we lean heavier on in-store retail vs e-comm.
— CARDPOPUSA
The Account Manager, Shanaya, is fantastic and super helpful.
— WE-AR
I will recommend
— OYENIYI REAL ESTATE OIL AND GAS LTD
Very useful and very easy to use!
— micahsboutique
The loyalty rewards program we offer through this app is highly valued by our customers, especially frequent shoppers. Recently, I needed help on short notice to make a special promotion work. John from the customer support team stepped up and took care of everything promptly, much to my relief. I highly recommend this application.
— PlayingCardDecks.com
Had a few issues with integrating with other apps and the guys at marsello were really happy to help, kept me updated at every step and checked up after they'd fixed the issues. Really great customer service. Thanks!
— What's Not 2 Love
Ha sido mi aplicación para e-mails desde varios años y me ha gustado bastante su funcionamiento que creo que es sencillo, y tiene muchas opciones de automatización personalizables.
— Pambú
Once you finally get to the top of the queue, queries are thoroughly answered.
— Alquema
Very nice i loved anything about the website is sopuer cool
— GS BERRY BLACK
Disappointing Experience — Overpriced, No Refund, Poor Support We had a very bad experience with Marsello. They charged our business $300 CAD even though we never got to use the app. When we reached out within 30 days, explaining that we found their service too expensive for their poor features and wanted a refund, they outright refused. Their customer support was unhelpful and dismissive. Despi...
— VAPEPUB
Customer service is absolutely terrible. The experience has been disheartening and only foreshadows what is to come if we stay with them. We just signed up with Marsello and as soon as we became a paying customer, we couldn't get a hold of anyone. BEFORE signing up, I met with several staff members and they all seemed quite eager to help. Support does reply to our emails but the response time is u...
— Mr. Halal Burger
Although the app itself has great features, the support is the worst I have ever experienced. I have been waiting over a month (close to two) for technical resolution of a problem the Marsello tech caused and they keep blowing me off by rewriting my complaint in their own words or just telling me they are too busy or by not bothering to reply at all for days. If you think you may need assistance w...
— UB2 | Urban Baby Bonnets
Priced out of the app. I was a loyal user of this app, but they increased their rates while decreasing the benefits. As a struggling business, I could not afford the rate increase and lost all access to my customer data, including their loyalty points.
— Boutique 1780
Caution: Unreliable Service and Unresponsive Support We had a very disappointing experience with this company. After dedicating three months to testing their platform, we encountered numerous bugs and technical issues. Despite this, we were charged in full during that entire period. In the first month, we were billed for an API and an additional site, despite not having any additional sites. We...
— paintlab.ie
I was an early adopter of this app on the free plan. They decided to do away with that plan and are asking a min of $1,500 a year to unlock my data (that's a pretty big jump from free!) It's unfortunate that an app that's supposed to help me build loyalty with my customers would treat their loyal users with such disrespect! I am scared to trust them again even if I did start paying. I don't know...
— Something to Cherish®
We were with MARSELLO for a few years and then suddenly we had been charged hundreds more as they charge per customer with their new pricing structure. It is a complete scam and not worth it.
— ALONA
We've been loyal customer with Marsello for over 5 years. We initially singed up for their unlimited plan for $199/month. Out of no where, during the busy black Friday season, they paused our account demanding over $3,000+/mo. The recent change took our store from $199 per month to $3,000+ per month with no benefits. I signed up for unlimited contacts and unlimited emails from the beginning. The p...
— Dope Slimes LLC

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