Affirm pay‑over‑time messaging
Reframe prices as budget-friendly options with promotional messaging.
Mellie | conversion tracking
Server-side tracking for Google Analytics 4 and Meta
by FixMarketing / elw.dev · Launched: June 2023
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About Mellie | conversion tracking
Most webshops measure about 80% of their sales in Google Analytics 4 (GA4), due to ad blockers, not loading thank-you pages, etc. With Mellie you send all 100% of your orders directly from Shopify to GA4 and Meta (server-side tracking), so you never miss a purchase event. All parameters are sent along with the orders, so you can see exactly which campaign, source and medium have led to the conversion. Mellie uses the best practices, thus all orders immediately appear correctly in your reports.
Last verified: August 21, 2026 · Fresh
App details
- Developer
- FixMarketing / elw.dev
- Category
- Marketing & conversion
- Launched
- June 2023
- Rating
- 0.0 on Shopify
Key features
- With Mellie server-side conversion tracking, 100% of your orders are measured in GA4 and Meta)
- You will never miss a purchase event
CAPI Conversion tracking GA4 Google Analytics 4 Meta Server-side tracking
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