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Microsoft Channel

Grow sales with Product Ads on the Microsoft Search Network.

by Microsoft · Launched: September 2019 · Free plan available.

3.1 (323) on Shopify
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About Microsoft Channel

With the Microsoft Channel app, Shopify merchants can now easily connect with millions of people at the intersection of work and life on the Microsoft Search Network and Microsoft Audience Network. The onboarding is simple, allowing you to showcase your products using paid and free listings and connect with consumers who are more likely to make a purchase online. With free listings, you are automatically able to show on the Microsoft Bing Shopping tab and the Microsoft Start Shopping tab.

Last verified: August 23, 2026 · Fresh

App details

Developer
Microsoft
Category
Marketing & conversion
Pricing
Free plan available
Launched
September 2019
Rating
3.1 (323) on Shopify

Key features

  • Easily reach millions of new consumers and grow your business with Microsoft Advertising
Integrations with:

Checkout Shopify Admin

1 plan · starts free

Free

Free

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 61 Shopify App Store reviews

Use the arrows to read individual reviews

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— Gladboys.com
Excellent app,fast, accurate product syncing and super easy to use
— Merchandise Emporium
Generally good but it does not work correctly with my Firefox browser. Other than that everything is okay
— MANUAL HEAVEN
After resolving a couple store issues, this app has been working pretty smooth for me. It has kept everything synced in realtime without any store violations, which I appreciate.
— Wade Living
good app. hope it better
— Store (new app) - Siddharth
Works amazing, just working through it.
— Hawkeye Marine, LLC
Does't work, doesn't connect, idk what to do with this mess
— Deja Vu Esoterica
I created a Microsoft Ads account after advertising on Google and Meta for more than two years without any major issues. I thought Microsoft Ads might be a good additional platform, especially because many businesses seem to ignore it. That turned out to be a mistake. My account was suspended within seconds of creation. After suspending it, Microsoft sent me an automated email asking me to verif...
— AIRWINKS
Awful setup experience. Merchant Center should be separate from creating an ad account. The Shopify channel does not provide enough clear guidance. Microsoft is still far behind when it comes to Shopify.
— Koala Fabrics
horrible customer service, never managed to start advertising as our account was suspended immediately after creation and the customer service is very bad
— Pangama Jewelry
Microsoft closed my merchant account without explanation, without right to appeal in future.
— Beauty and Fragrance Heaven
je comprends maintenant pourquoi vous avez une note de 3,5 sur 5 je viens juste de créer un compte ca ne fat même pas 5 minute je n'ai même pas fini les configuration j'ai été banni par le robot alors que sur google je n'ai jamais eu ce problème continuer de laisser des robots gérés tout vous allez voir les résultats. Ne perdez pas votre temps et n’utilisez pas cette plate-forme .Vous êtes trop en...
— boxherofrance
Terrible experience! I can't decide which one is worse, their platform or their support! We have a 6-figure ad budget, and we wanted to activate this channel as well as Google and Meta but it's impossible to work with them. Haven't seen something like this in my life! As you can see in the rest of reviews, so many people have problems with their verification process, and dealing with the support...
— AMR Beauty Group
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— DINAMO

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