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Microsoft Channel

Grow sales with Product Ads on the Microsoft Search Network.

by Microsoft · Launched: September 2019 · Free plan available.

2.9 (337) on Shopify
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About Microsoft Channel

With the Microsoft Channel app, Shopify merchants can now easily connect with millions of people at the intersection of work and life on the Microsoft Search Network and Microsoft Audience Network. The onboarding is simple, allowing you to showcase your products using paid and free listings and connect with consumers who are more likely to make a purchase online. With free listings, you are automatically able to show on the Microsoft Bing Shopping tab and the Microsoft Start Shopping tab.

Last verified: October 12, 2026 · Fresh

App details

Developer
Microsoft
Category
Marketing & conversion
Pricing
Free plan available
Launched
September 2019
Rating
2.9 (337) on Shopify

Key features

  • Easily reach millions of new consumers and grow your business with Microsoft Advertising
Integrations with:

Checkout Shopify Admin

1 plan · starts free

Free

Free

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 65 Shopify App Store reviews

Use the arrows to read individual reviews

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— Gladboys.com
Excellent app,fast, accurate product syncing and super easy to use
— Merchandise Emporium
Generally good but it does not work correctly with my Firefox browser. Other than that everything is okay
— MANUAL HEAVEN
After resolving a couple store issues, this app has been working pretty smooth for me. It has kept everything synced in realtime without any store violations, which I appreciate.
— Wade Living
good app. hope it better
— Store (new app) - Siddharth
Works amazing, just working through it.
— Hawkeye Marine, LLC
They want to compete with Google your father cant do it, you people suspend account like you have tons of traffic and aslo you dont allow us to run ads
— Veltora Supplies
The worst. I have been trying to connect my store for over a year! Nothing is working. Not worth it. Move on
— The Nichole Collection
not sure why i was flagged from here but all i can say is that i have done nothing wrong. I have a legal business abn number i pay my taxs and i have good credibility and i also have a pending trade mark. I have had no bad reviews i help my customers and solve problems for people. Its sad how this business is trying to squash the little entrepreneurs. I have had no bad cases at all i havent been o...
— Qentrova
Same as everyone else. They flagged my store as fraudulent. Don't even care. They must like Google dominance.
— ATM Gardens
empty
— Whisko
Does't work, doesn't connect, idk what to do with this mess
— Deja Vu Esoterica
I created a Microsoft Ads account after advertising on Google and Meta for more than two years without any major issues. I thought Microsoft Ads might be a good additional platform, especially because many businesses seem to ignore it. That turned out to be a mistake. My account was suspended within seconds of creation. After suspending it, Microsoft sent me an automated email asking me to verif...
— AIRWINKS
Awful setup experience. Merchant Center should be separate from creating an ad account. The Shopify channel does not provide enough clear guidance. Microsoft is still far behind when it comes to Shopify.
— Koala Fabrics

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