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Facebook New Customer Tracking

Optimize your Facebook Ads on New Customer Purchases

by DATAPLANET LTD · Launched: July 2025 · Free plan available.

3.0 (1) on Shopify
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Optimize your Facebook Ads on New Customer Purchases and not on Returning and Recurring Orders

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About Facebook New Customer Tracking

This app is sending a NewCustomerPurchase event to Facebook if a new customer buys. You can then optimize your ads for new customers which will help the Facebook algorithm to show your ads to an audience that does not know your brand but is likely to purchase. This app extends your existing Facebook Ads setup and is ideally used in addition. Tip: The native Facebook Shopify App is great for most stores and also sends your standard events through the server-side Conversion API (CAPI)

Last verified: August 23, 2026 · Fresh

App details

Developer
DATAPLANET LTD
Pricing
Free plan available
Launched
July 2025
Rating
3.0 (1) on Shopify

Key features

  • Optimize your Facebook Ads on New Customer Purchases and not on Returning and Recurring Orders
Integrations with:

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1 plan · starts free · 14-day free trial

Free

Free

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 1 Shopify App Store reviews

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not working :( please fix this
— Brown Sugar Babe

Overview 1 / 1

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