Facebook New Customer Tracking
Optimize your Facebook Ads on New Customer Purchases
by DATAPLANET LTD · Launched: July 2025 · Free plan available.
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About Facebook New Customer Tracking
This app is sending a NewCustomerPurchase event to Facebook if a new customer buys. You can then optimize your ads for new customers which will help the Facebook algorithm to show your ads to an audience that does not know your brand but is likely to purchase. This app extends your existing Facebook Ads setup and is ideally used in addition. Tip: The native Facebook Shopify App is great for most stores and also sends your standard events through the server-side Conversion API (CAPI)
Last verified: August 23, 2026 · Fresh
App details
- Developer
- DATAPLANET LTD
- Category
- Marketing & conversion
- Pricing
- Free plan available
- Launched
- July 2025
- Rating
- 3.0 (1) on Shopify
Key features
- Optimize your Facebook Ads on New Customer Purchases and not on Returning and Recurring Orders
1 plan · starts free · 14-day free trial
Free
Plans and prices as listed on the Shopify App Store.
Ratings & reviews
Overview 1 / 1