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Optim Feed ‑ Facebook Catalog

Generate a Facebook Product Feed from your store's products

by OptimCommerce · Launched: October 2018

5.0 (11) on Shopify Built for Shopify
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Quick & easy feed generation from your store's products. Create & connect within 5 minutes.

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About Optim Feed ‑ Facebook Catalog

Our app creates an XML feed using Shopify store product information.We provide support for Facebook Catalogs, with TikTok Catalog support coming soon. We don't connect to Facebook automatically, so there is no risk of overwriting an existing feed if you have one. The app can support around 100,000 variant stores, generating a feed within a couple of minutes. Customize product titles with variant titles, vendor names, and separators. Filter feed to include products from a specific collection. Map 5 custom labels with product information like inventory level & tags.

Last verified: July 16, 2026 · Fresh

App details

Developer
OptimCommerce
Category
Sales channels
Pricing
Paid
Launched
October 2018
Rating
5.0 (11) on Shopify

Key features

  • Auto-updating product feeds
  • Market-specific pricing & currency
  • Replace product images with rules
  • Live feed preview before publishing
Integrations with:

Shopify Admin

1 plan · 14-day free trial

Standard Plan

$29.99/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 20 Shopify App Store reviews

Use the arrows to read individual reviews

These guys go above and beyond in supporting their customers. I had a very specific requirement on passing a particular field to facebook catalog, and they tried 6-7 times and finally made it happen. This is the best support I have experienced with ANY app developer so far.
— Indophilia
Ottima app e ottima assistenza hanno implementato la funzione da me richiesta in pochissime ore! Grazie mille
— MDVfashionoutlet
The app works great. It gives you the features you need to create product sets using shopify filters like: tags, variant inventory level, product inventory level, practically you can create sets like you create collections in shopify. So, you will save a lot of time because the feed is uploaded hourly and your sets will be updated automatically. You will never have to update your product sets manu...
— Bigiottos Shoes
finally!!! this app solved our problem as generating facebook feed became so complicated lately! using the app, feed generated in few seconds like magic, thank you so much for this great app
— onlinemarkat Jordan
Although it ultimately didn't meet our (very specific) needs, this a great app and the level of support is incredible! The developer responded to our requests very quickly and even offered to build a custom solution for us. Thank you!
— ShopPromesa
Incredibly easy to use application for its purpose! This application is fantastic for being able to offer full control of what information gets synced to Facebook for a much greater level of manipulation of the catalog, which is not possible with the native Shopify-Facebook channel.
— nightcity clothing
Great quality for the price if you are working with big SKU quantities like us. Customer care was fast and efficient so I was able to change my feed in no time to the Optim one. Find it useful mostly for the multiple images per product that we use for dynamic slideshow ads and the sync of Product type. Both are absent in the Shopify default product feed.
— Cush.be
We replaced an aging, broken custom app with this feed app. Trouble-free install and setup process. Very responsive developer. Great / reasonable feed option. A+++
— Blue Steel Jewelry
Great app, solved a major pain point we were having without having to get our dev team involved to fix a structural website issue. They went above and beyond to customize a solution unique to our product and were extremely responsive and flexible. I had previously contacted / tried similar apps with more reviews in the app store and found them clunky, slow, and inflexible. This a quick out out of...
— Frank Darling
Great APP and amazing customer service!!! Replies right away with any questions! Love APPs like this!
— SohoGirl.com
As someone brand new to Shopify and facebook adds, this app greatly assisted me in cataloging my products (and all variants), when other apps failed. The customer service is also excellent!
— Charlotte Madeline
This is the perfect facebook catalog app. It allows me to customize my dpa ads completely the way I want it to be, with slideshow of all product images and much more. It also comes with video tutorials on how to set everything up, eventhough it is all very easy to set up in the first place, it makes things a lot faster to set up. It is the third facebook feed app I try and this one is by fart the...
— MadamSew
I needed this app because Facebook reject my products because of my images. I installed this app in order to be able to choose which Picture will be sent to Faceboook for dynamic retargeting. After a small change made by the Optim Feed team, this is working perfectly ! Thanks !
— LFM Lingerie
I use this app to help me create Facebook catalog feeds for Ads and Instagram shop tagging. We used three other feed apps prior, and each could not handle the number of products because they used RSS feeds. This product uses an XML style feed and handles large inventories in seconds. We also needed customization to the app, and the developer responded and implemented our request app-wide in less t...
— Broken English Jewelry
Super wrapped with this app. Does what it needs to go. Hovhannes is an absolute legend in regards to customer service. Highly recommend this app to integrate your catalog into Facebook Manager.
— Orange Sherbet Boutique
I've just installed the app and it is working really well. The support is great, very prompt. The introductory videos are fantastic, a great way to get up and going quickly. Thank you
— The Mosaic Store
App works as advertised. Was able to create a feed pretty quickly, how-to video instruction included.
— Kale and Ginger
A solid feed manager with some neat tagging features. If you're an advanced catalog builder, this will push the necessary data you need, including product tags. Because of this, I'd say this is a feed tool good for advanced catalogues. Works with simple catalogues too of course :)
— Van Heusen
Great app for dynamic slideshows! Most other apps I've tried to use to create that feature have fallen short.
— Unique Greek Store
Great app, does what it is supposed to do and much more Helpful support as well i am a very happy customer
— CASEOFY

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