Optimizely Data Platform

Power your marketing and experimentation with customer data

by Optimizely · Launched: June 2023 · Free plan available.

0.0 on Shopify

Manage this app

Verify your developer profile to earn a badge and build trust for your app.

Run Optimizely experiments targeting powerful segments built with your live ecommerce data.

Get it on Shopify →

About Optimizely Data Platform

With a few clicks you can start streaming your valuable ecommerce and website behavior data to the Optimizely Data Platform, a customer data platform built by Optimizely. Centralize your ecommerce data with data from other popular apps to create rich customer profiles to activate with segments, reporting, and built-in data science. Power your Optimizely experimentation program with ODP segments for targeted experimentation that moves the needle on key steps in the buyer journey! Easily integrate your store with ODP with a few clicks Immediately start building powerful customer segments for activation Take advantage of auto-generated customer insights and observations data science Show more Show less

Last verified: July 18, 2026 · Fresh