Optionize Product Options

Add unlimited options beyond the 3 native product options

by BasicApps · Launched: May 2024 · Free plan available.

4.4 (94) on Shopify Used by 7,548 Shopify stores Built for Shopify

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Add unlimited custom product options beyond the 3 native options. 21 types, AI option sets, conditional logic, and options that don't create variants

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About Optionize Product Options

Optionize adds unlimited custom product options so shoppers can personalize before checkout, without using the three native product options or creating extra variants. Choose from 21 option types: text, swatches, file upload, date/time, dimension, and more. Use AI to draft option sets quickly. Add conditional logic, add-on prices, and linked products when you need them. A live preview shows options before you publish. Custom CSS, multi-currency, and translations are supported.

Last verified: October 24, 2026 · Fresh

App details

Developer: BasicApps
Category: Selling products
Pricing: Free plan available
Launched: May 2024
Rating: 4.4 (94) on Shopify

Key features

Unlimited options & option sets
Live preview
Custom CSS
Multi-currency support
All 21 option types

Integrations with:

Checkout Customer accounts Shopify Admin

2 plans · starts free · 7-day free trial

Free

Pro

$9.99/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 64 Shopify App Store reviews

Use the arrows to read individual reviews

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— WorkStuff Store

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— Sandy Stitchings

Schnell & extrem hilfreich! Großartige App! Die Einrichtung geht super schnell und die bedingte Logik funktioniert einwandfrei. Genau das, was man für individuelle Produkte braucht. Klare Empfehlung!

— My FotoGrafiX - Fotogeschenke mit Herz

It's a very good app that is easy to use. In addition, the support team was kind enough to help out when a problem occurred. Thank you very much.

— イーヘルスクリニック新宿院オンラインストア

I have a very personalized product line and had a glitch. They really helped me get it all fixed. Thank you!

— Slap-A-Sticker On It, LLC

al momento de adjuntar imagenes marca un error, no ha podido solucionar ese detalle

— Palmera Clay

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— StrapGraphics

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— STADIUM.IE

I switched to free (since I was not pleased with the app features) and they continued to charge me for the app. Now I uninstalled it, but I don't think I will see those 9.99 usd back

— AutoCadou

Don't install it if you're planning to try 'free-tier' because there's no way to add price of any option. Useless app

— FIORA LONDON

Lots of bugs with this app and basically no support. I have been waiting for over 1 week and there has been no help whatsoever. Avoid this app!

— Fritz Tango

Says it works with my (FLOW) theme but could not get it to work and contacted their support and they said it does NOT work with my theme! Wasted all that time for nothing!

— Eartherella Soap & Candle Co., LLC

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— Elite DTF Transfers & Sportswear

Easy to remember how to use. Lots of options!

— Pretty In Print Co.

Die App hat genau das gelöst, was ich gebraucht habe: eine Zusatzoption mit Preisaufschlag, ohne meine Shopify-Varianten unnötig zu verdoppeln. Besonders positiv war der Support: Ich hatte ein Problem mit der Live-Preisaktualisierung auf der Produktseite, und mir wurde innerhalb weniger Sekunden geholfen. Danach funktionierte alles sofort. Die Hilfe war schnell, klar und zielführend – und am Ende...

— My FotoGrafiX - Fotogeschenke mit Herz

Perfect in every way. We have a lot of custom options for some of our products. One has over 5000 possible combos, and this app handles it perfectly. Couldn't live without it.

— HOLD FAST CYCLING

greate

— NAMART.PK

Allow for duplication of "Option Sets".

— Spellbound Magnet Co.

HO LA VERSIONE A PAGAMENTO PERCHE' AVEVO NECESSITA' DI INSERIRE DELLE VARIANTI TRA I MIEI PRODOTTI CHE ALTRIMENTI NON AVREI POTUTO. ASSISTENZA SEMPRE PRESENTE, OTTIMA APPLICAZIONE MI HA SEMPLIFICATO IL NEGOZIO, ANCHE CON EVENTUALI PROBLEMI TI AIUTATO E TI ASSISTONO TROVANDO LA SOLUZIONE NEL PIU' BREVE TEMPO POSSIBILE. LA RACCOMANDO!

— LA BOTTEGA DI LULU'