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Parable: Profit Modelling
Find your estimated profit peak before changing ad spend.
by ELJEE CO · Launched: July 2026 · Free plan available.
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About Parable: Profit Modelling
Parable helps Shopify merchants decide whether to increase, hold or reduce ad spend. Connect your store, Meta or Google Ads, and optionally Google Analytics. See a profit curve built from sales, margins, fixed costs and ad history. Compare spend levels, account for seasonal demand, and use the estimated peak and uncertainty range to choose a smaller next test. Nightly syncs and a weekly report keep you informed. Parable is read-only. You control products, campaigns and budgets.
Last verified: October 18, 2026 · Fresh
App details
- Developer
- ELJEE CO
- Category
- Marketing & conversion
- Pricing
- Free plan available
- Launched
- July 2026
- Rating
- 5.0 (1) on Shopify
Key features
- Up to $250k USD in annual store sales
- Shopify sales and Google Ads spend
- Profit curve, peak and suggested tests
- Nightly sync and weekly email report
- $250k-$1m USD in annual store sales
Google Ads Google Analytics Meta
3 plans · starts free · 14-day free trial
Starter
Free
Growing
$99/month
At scale
$199/month
Plans and prices as listed on the Shopify App Store.
Ratings & reviews
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