Rapid Alternative Products

Show Alternative Products on Discontinued or Unavailable Items

by Evil Egg Software Limited · Launched: March 2020 · Free plan available.

5.0 (4) on Shopify Built for Shopify

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Convert traffic arriving to your old, discontinued products. Offer customers alternative products.

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About Rapid Alternative Products

Do you have products which you've stopped selling due to being discontinued, hard to source or perhaps having been replaced by a newer model? Are you currently wasting the traffic (customers) arriving to these pages? Offer customers equivalent, alternative products and convert that dead-end traffic into orders. Offer customers the latest model, or an alternative that you still sell. A better experience for customers, and better utilisation of existing traffic to improve your conversion rate. Set up alternative products on items which you no longer sell. Customise messaging, & configure different reasons for offering an alternative. Optional auto-redirection to the alternative product after a set time. Show more Show less

Last verified: July 16, 2026 · Fresh

App details

Developer: Evil Egg Software Limited
Category: Marketing & conversion
Pricing: Free plan available
Launched: March 2020
Rating: 5.0 (4) on Shopify

Key features

Limited Related Products
Limited Custom Reasons for Related Items
Unlimited Related Products
Unlimited Custom Reasons Related Items

2 plans · starts free · 45-day free trial

FREE

Free

Unlimited

$6.99/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 6 Shopify App Store reviews

Use the arrows to read individual reviews

Excellent app for keeping old popular products listed but redirecting to new alternatives.

— Ponds Online

This app is awesome. Well worth the price, having this on our site has increased sales and retention as you still get the SEO for the original product.

— Inner Strength Supplements

I stumbled across this app yesterday and only wish I had done so sooner. Even though we have been keeping discontinued products archived on our Diecast Model Centre store for the benefit of search engine rankings, that is as far as most visitors would go - see an out of stock product and leave our store to visit our competitors. Now, with this app, we have a good chance of offering them something...

— Diecast Model Centre

This is the ONLY app like this, at least as far as I can tell. I have a popular product that has become obsolete because of the coronavirus. This item brings a lot of traffic, and we won't have the product back in stock at any time in the foreseeable product. But we do have a great alternative item! What to do? This app fit the bill perfectly. We can now redirect this flow of traffic to a very sui...

— Excellent-Supply.com

I just installed the app on our store to direct customers to items that were no longer in stock and/or discontinued. Had an issue at set up but the developer helped me right away and all i s good!

— The Coffee Shopping Network

Great app and even better support from the developer Mat. I found this app while looking for a way to archive old product listings without deleting them. Removing products from collections is only half the battle. This nice little app lets you direct the visitors who find you through outdated links to the products of your choosing. It's easy to use, reasonably quick to set up and should be very ef...

— Big Winds

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