Relevant Bits: Custom Sections

Personalize store experiences with context for every shopper

by Relevant Bits · Launched: November 2022

5.0 (8) on Shopify Used by 68 Shopify stores Built for Shopify

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Dynamic merchandising & theme sections with full context personalization journeys, A/B testing & CRO

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About Relevant Bits: Custom Sections

Context is now called Relevant Bits! Relevant Bits helps you sell more by personalizing on-site content for every visitor, no code required. Customize theme section by location, UTM, traffic source, login status, and more. Create sections & variations in the theme editor, then publish in one click. Match landing pages to ads, localize promotions, tailor messaging for new vs returning shoppers, and do full CRO with built-in A/B testing & clear analytics that show what actually drives conversions. Personalize any theme section by segment, location, UTM, referrer, and device Visual editor to build, preview, & publish content variations without developers Match landing pages to ad campaigns for higher relevance and conversion rates Automatically show different offers to new shoppers versus returning customers Built-in A/B testing and analytics to optimize content and scale what wins Show more Show less

Last verified: July 15, 2026 · Fresh

App details

Developer: Relevant Bits
Category: Store design
Pricing: Paid
Launched: November 2022
Rating: 5.0 (8) on Shopify

Key features

Unlimited campaigns and sessions
Rules that adapt to every shopper
Klaviyo integration (Customer segments)
GA4 event tracking
Starter in-app analytics

Integrations with:

Checkout, Design Packs, Flexi — Theme Sections Library, Klaviyo, POWR apps, Pagefly, Shopify Admin, Works with all themes

2 plans · 14-day free trial

Starter

$99/month

Growth

$399/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 9 Shopify App Store reviews

Use the arrows to read individual reviews

Personalization features are very easy to use.

— Teddy Baldassarre

The app is a super easy way to marketers to leverage onsite content changes without any technical background needed! Also, the team at Relevant Bits is awesome and super hands on!

— Mack Weldon

Very useful and reliable app. Also, awesome and considerate support by Mark, Edward and the whole team.

— GE Beauty

We were using Pagefly and Context together to create dynamic homepage banners for our 4th of July promotion, but ran into an issue where the banners weren’t clickable. I reached out to the CONTEXT team to help troubleshoot, and within just a couple of business hours, they identified the root cause — a compatibility issue introduced by recent platform changes (outside their control) — and deployed...

— Durable

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— pro.apo.com

Fantastic application! It has solved many challenges we've faced by delivering the correct messages to our different markets. This app allows us to display specific banners to various locations, which is exactly what we’ve been searching for. The app seems relatively new, so I’m giving it a full 5 stars for the problems it solves, its intuitiveness, and the fantastic customer service they provide!...

— Multisupps

This app is wonderfully simple. It allows us to display custom content (we use it for targeted promo codes) to very particular audiences (we mainly use the UTM functionality) - it doesn't do much, a good thing in my view, and what it does, it does it wonderfully effectively. It's also worth mentioning that the support and development team have been very communicative and responsive, making our c...

— PureBites

An absolute game-changer!! A/B testing has never been easier and the ability to personalise the customer journey has improved customer engagement & CVR significantly The team are ultra supportive ensuring we make the most of Context and drive results

— Revival

Edward and Mark helped me develop a custom feature for a very specific need. Very friendly and responsive team. The application allows you to create really creative and personalized content for your visitors. I highly recommend it.

— ongle24

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