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Twilio Segment by Littledata

Server-side customer data into Segment's 100s of destinations

by Littledata · Launched: April 2019

4.9 (9) on Shopify Used by 74 Shopify stores +2 installs · 30 days

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Customer and purchase data to make analysis and retargeting possible all provided by an easy to install app built just for merchants.

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About Twilio Segment by Littledata

Littledata connects your Shopify store with Twilio Segment, a leading Customer Data Platform (CDP), tracking full ecommerce and customer event data. Littledata automatically sends accurate Shopify data to Segment, enabling you to push that data to any of the device-mode or cloud-mode destinations that Segment supports.

Last verified: August 13, 2026 · Fresh

App details

Developer
Littledata
Category
Store management
Pricing
Paid
Launched
April 2019
Rating
4.9 (9) on Shopify

Key features

  • Server-side tracking and data layer
  • Event Editor - no code required
  • Profit Signal for Google Ads and Meta
  • All 9 destinations included
  • Shopify Markets and bot protection
Integrations with:

Checkout Segment Shopify Admin facebook ads google ads google analytics klaviyo recharge

2 plans · 30-day free trial

Scale

$199/month

Plus

$990/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 13 Shopify App Store reviews

Use the arrows to read individual reviews

The app works as described, setup is easy and support is fast and helpful!
— Scooch
Segment is essential to our store, Littledata did an amazing job with this app, works seamlessly, also the support team are incredible! Give a shot and be amazed at how easy it is to integrate Shopify data with Segment.
— Pill Farmácia Digital
We heavily rely on Littledata to stream our e-commerce events into our Segment pipeline. The team at Littledata are fantastic, always highly responsible and ready to help out with our custom requirements. We're never left without clear solutions. Thank you team!
— Lick
I'm not sure how we would have properly integrated with Segment without this app and without having Shopify Plus, so this was a life saver for our headless implementation! I really appreciate that they have dedicated documentation specifically for headless stores. The set up was a breeze and we will continue using this even when we're on Shopify Plus as it will save a lot of development time.
— Kinetic Labs
Forget about all of the other CDPs. The only way to get raw data from source to destination is the tried and true Segmnent.io and this app does that great. Tech support is good and I even had a one-on-one Zoom with one of the founders. The data is good and syncs great. I wish I could give it 5-stars, but there is still work to be done as far as the following: 1. I keep getting connection errors to...
— Gospel Musicians
The data stitch from our headless commerce store to segment and google analytics was seamless. App provides useful competitive benchmarks.
— Miko
We have been using Segment by Littledata since the launch of our Shopify store and it works great. Their support is very responsive and supportive.
— goro's | DELTAone Hong Kong
Utilizing Littledata's suite of event tracking and analytics informed our DTC strategies that took us from $0 in revenue to $150,000+ in less than 2 quarters. We're able to continually integrate more and more tools as we continue to grow thanks to the connections that Littledata provides. Littledata has also given us incredible support every step of the way. They knock it out of the park as our ou...
— Flux Footwear
LittleData is awesome to help kick start Segment tracking with Shopify. The support from the team has been really great.
— The Wine Collective
After struggling with a brittle client-side implementation and dropped ecommerce events for over a year, Littledata finally got us where we needed to be: reliable event data for critical ecommerce events out of Shopify Plus. This is the integration I wish had existed when we first started with Segment.
— Boll & Branch
This app seamlessly integrated Shopify with Segment. All of our data is flowing seamlessly from Shopify into all of our destinations via Segment. Would highly recommend to any store looking to keep track of their data using a robust tool such as Segment.
— ilixer
Their customer service basically doesn't understand any technology, but they basically can't provide any help. I wasted almost a month on this app and got nothing. Sales fell sharply. This app is not recommended, it's a huge pitfall, I contacted them over 30 times and everyone told me it's not their job and need to find an executive, it sounds ridiculous, no support
— Vivid Light Bars
I tried to use their service for a week, because I don't have any code knowledge and database experience, I carefully read all relevant document links and amzon redshitf instructions, but with little success, I contacted customer service many times, but couldn't get any useful help, they It also does not provide professional technical installation. The customer service is useless and cannot help y...
— Vivid Light Bars

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