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Stape Conversion Tracking

Maximize ROAS with server-side GTM conversion tracking

by Stape · Launched: March 2023 · Free plan available.

4.3 (42) on Shopify Used by 3,537 Shopify stores

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Set up Google Tag Manager on Shopify with server-side tracking. Capture up to 40% more conversions and improve ROAS with accurate data.

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About Stape Conversion Tracking

Stape Conversion Tracking makes it easy for stores to set up Google Tag Manager with server-side tracking. The app removes technical barriers by installing GTM natively and automatically generating key e-commerce events for conversion tracking. By combining server-side tracking with Stape’s advanced features, you can recover more conversions, improve ROAS from ads, and gain reliable attribution with accurate, privacy-resilient data.

Last verified: October 30, 2026 · Aging

App details

Developer
Stape
Pricing
Free plan available
Launched
March 2023
Rating
4.3 (42) on Shopify

Key features

  • Set up Google Tag Manager on Shopify with server-side tracking
  • Capture up to 40% more conversions and improve ROAS with accurate data
Integrations with:

Checkout Google Tag Manager Shopify Admin Stape

1 plan · starts free

Free

Free

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 48 Shopify App Store reviews

Use the arrows to read individual reviews

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— Mailbox Night Light
good
— MediMask
Amazing
— Veya
Finally, shopify markets support has been added, making this probably the best sGTM solution for shopify
— Senkels
Amazing Solutions
— DAWAAM
Best on market!
— Detsu Me
**Extremely frustrating experience and unhelpful support** My experience with Stape was a serious disappointment. Setting up the tracking took around three hours, followed by another three hours trying to undo the setup and remove its settings. That is roughly six hours spent on a solution that left our issue unresolved. The email support was not helpful. Despite explaining the problem, I did no...
— Tiptop - Einrichtung
MISLEADING PRICING GUIDANCE The pricing page tells you to use your GA4 event count to estimate which plan you’ll need. We followed that guidance, signed up and paid a developer to set everything up - only to discover Stape was counting around 8× as many events as GA4. Support then explained that an accurate estimate requires checks in developer mode, that counts vary by page and setup, and that...
— GroundedKiwi.nz
This app is frustrating. We are trying to give access to our tech team to implement but dont see any option to grant them access. We also will like to upgrade to the paid version but cant seem to find that either
— Haggar.com
Be careful when using the Stape Custom Loader via Shopify Custom Pixel. In my setup, the loader injects the Web GTM container 5–8 seconds after page load, which causes serious issues: - First page_view and session_start can be missed - Campaign parameters (gclid / utm) may be lost - Consent Mode v2 default signals are sent too late - Google reports missing ad_personalization - Attribution and re...
— Nobase
Be aware!! After going through the complete setup over 10x times, the performance Google Ads tracking has now completely stopped leaving me with no data! Additionally the Stape setup requires you to delete all other client based tracking pixel in order to work somehow properly. ( This Risk i was not aware of leaving me with no proper tracking system now, a total nightmare!) ->SGTM Tracking Per...
— alamea-shop
Be careful when you cancel, they won't stop billing
— Wares for All Reasons
Custom pixel isn't working
— Premiere Peau
As much as i would love to give it 5 stars, my data layer code isn't working for my custom pixel, it mentions pixel is not subscribed to any customer events and nothing is tracked after add to cart, i am also unable to send webhook test, tried reaching out to support yet to receive a reply. i would appreciate it if someone could reach out and solve my issue as soon as possible
— Montevair

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