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Stape Conversion Tracking

Maximize ROAS with server-side GTM conversion tracking

by Stape · Launched: March 2023

4.3 (35) on Shopify Used by 2,846 Shopify stores Built for Shopify

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Recover more conversions and boost ROAS with Stape’s app for server-side GTM tracking

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About Stape Conversion Tracking

Stape Conversion Tracking makes it easy for stores to set up Google Tag Manager with server-side tracking. The app removes technical barriers by installing GTM natively and automatically generating key e-commerce events for conversion tracking. By combining server-side tracking with Stape’s advanced features, you can recover more conversions, improve ROAS from ads, and gain reliable attribution with accurate, privacy-resilient data. Native app for server-side Google Tag Manager setup One-click GTM container injection into your store Automatic creation of major Data Layer events for conversion tracking Send purchase and refund webhooks to the server-side GTM container Extend cookies and bypass ad blockers for more accurate tracking Show more Show less

Last verified: July 12, 2026 · Fresh

App details

Developer
Stape
Category
Marketing & conversion
Launched
March 2023
Rating
4.3 (35) on Shopify

Key features

  • Recover more conversions and boost ROAS with Stape’s app for server-side GTM tracking
Integrations with:

Checkout, Google Tag Manager, Shopify Admin, Stape

Ratings & reviews

based on 45 Shopify App Store reviews

Use the arrows to read individual reviews

empty
— Magnela
Finally, shopify markets support has been added, making this probably the best sGTM solution for shopify
— Senkels
good
— Dropzen
Amazing Solutions
— DAWAAM
Best on market!
— Detsu Me
The best app with the stape.io ecosystem
— Quantum Padel
Excelente, ótimo para receber dados do tag manager
— Moda Lirys
This app is frustrating. We are trying to give access to our tech team to implement but dont see any option to grant them access. We also will like to upgrade to the paid version but cant seem to find that either
— Haggar.com
Be careful when using the Stape Custom Loader via Shopify Custom Pixel. In my setup, the loader injects the Web GTM container 5–8 seconds after page load, which causes serious issues: - First page_view and session_start can be missed - Campaign parameters (gclid / utm) may be lost - Consent Mode v2 default signals are sent too late - Google reports missing ad_personalization - Attribution and re...
— Nobase
Be aware!! After going through the complete setup over 10x times, the performance Google Ads tracking has now completely stopped leaving me with no data! Additionally the Stape setup requires you to delete all other client based tracking pixel in order to work somehow properly. ( This Risk i was not aware of leaving me with no proper tracking system now, a total nightmare!) ->SGTM Tracking Per...
— alamea-shop
Be careful when you cancel, they won't stop billing
— Wares for All Reasons
Custom pixel isn't working
— Premiere Peau
As much as i would love to give it 5 stars, my data layer code isn't working for my custom pixel, it mentions pixel is not subscribed to any customer events and nothing is tracked after add to cart, i am also unable to send webhook test, tried reaching out to support yet to receive a reply. i would appreciate it if someone could reach out and solve my issue as soon as possible
— Montevair
Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working. Although the app is free, I cannot recommend it based on my experience.
— Proof-Reading-Service.com
Desintalei o stape e agora preciso que me ajudem a restaurar minha configuração anterios, eliminando todos os scripts do stape. Não recebi resposta :(
— Decoronline+CO

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