Swatcher ‑ Color Swatch Option

Improve product presentation by showing color swatch variants

by Gravity Software · Launched: April 2021

4.9 (19) on Shopify Used by 234 Shopify stores Built for Shopify

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Add color swatches to products. Link related products via swatches. Improve product presentation.

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About Swatcher ‑ Color Swatch Option

Add color variant swatches to your homepage, product, collection and search pages. The swatches will be automatically displayed based on the images assigned to your variants. Each swatch can be customized by uploading image files in the app admin panel. Link related products using tags and display them as swatches on a product page. Let customers view all product variants at a glance. Improve product browsing experience and visibility. Help clients make quicker purchase decisions and sell more. Enable color swatches on the homepage, product, collection and search pages. Replace the default product swatches by uploading images in the app admin panel. Show a group of separate products as variants on a product page by using tags. Hover the swatch or click it to view the image of a product variant. Choose the shape of the swatches (round or square) and the size in pixels. Show more Show less

Last verified: July 15, 2026 · Fresh

App details

Developer: Gravity Software
Category: Marketing & conversion
Pricing: Paid
Launched: April 2021
Rating: 4.9 (19) on Shopify

Key features

All features included

1 plan · 7-day free trial

Standard

$9.99/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 28 Shopify App Store reviews

Use the arrows to read individual reviews

Simple, powerful, and largely automated - support team was also a great help!

— Papermaple Studio

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— PALOMA CLOTHING

EXACTLY what I was looking for! This app is simple, easy to use, and works GREAT! I went through other installs and this was by the far the most effective swatch app for a fashion/retail site + the customer support was incredible when I did reach out with a couple of questions. Highly recommend!

— Running With Wolves

Easy to setup, runs smoothly - perfect. The MOST important thing for us to choose this app is definately that there is literally NO LAG.

— bolst-air

Application does exactly what we were looking for. For some adjustments we had to contact their support and the support was very fast and competent.

— minimalisma

Not only has this App made it seamless for me to get color swatches up to enhance the customer experience .... the service from Gravity has been amazing. Adam's communication is top notch. They are even helping me with some difficulties with my Theme. I highly recommend this APP and this team at Gravity Software really care about their products and service. The thing with buying Apps in the past t...

— Poochie Moochie Pet Store West Edmonton

I love this app, its simple and priced right for what it delivers, the team are excellent in fixing any issues promptly. Adam is great in responding fast and providing great service, simple and easy to use.

— ooOh My

A very good application, super useful and very well done Your after-sales service is excellent, highly recommended

— Autenti Shoes

I was after a solution to allow our customers to see product variations that were accurate and having it use the image in swatches is far better than what text or a colour palette graphic could do. We have it displaying the swatches on the collection pages, as we had customers who said they weren't aware some products had variations and we didn't want to have to add text to the product titles to m...

— Base Camp Food

Easy to use, high quality app. Exactly what I needed (and have paid for custom development for previously). If you have any questions or need extra assistance, the support team is quick & friendly.

— Wilcox Boots

This app was the perfect integration to link 2 separate products pages in our theme. An impressive and responsive customer service makes this a 5star app and service.

— NOMAD&EVE

The app works great. Some adjustments were sometimes necessary but technical support reacted very quickly. Excellent customer service. I highly recommend!

— Miss Lala

Basic its fine, but reviewer claiming no lag is either paid or not looking at page speed. Delays page load by 2040ms in pagespeed insights, the js they call is page blocking

— HomeWetBar Test

The best colour swatch app I could find on the Shopify App market! Simple installation and very easy to use. If you're stuck and need further support, the developer team is there for you and will do their best to support you. 10 out of 10 and would recommend to anyone. Thanks Adam & the team at the Gravity Software!

— Quality Brands Outlet

Very good app. The staff was very patient and solved all the problems that appeared in our face. The app is also very easy to use, increasing the conversion rate.

— Antilope

This is awesome app i tried many apps for swatches and this is the best it's simple but powerful. so many apps had more reviews but again all of them have issues like delays in product page or you feel something not right when you switch pages, in this app Adam helped me a lot fixing all i wanted for my product page, now with this app swatches looks like its built in the theme not like other apps,...

— Trendha

Simple but very powerful app. The admin panel is really easy to use. The support team is really kind and helpful. Really recommend :)

— BestLeatherOnline

Excellent app, works as expected, easy and quick set up, no errors or problems when installing the first time, also the Customer Service staff has been extreme helpful. Thanks!

— Kenneth Cole El Salvador

Simple app. Does what it needs to. no Fuss Configuration. Best part is the support. the support team was super helpful, amazing turn around time. There are a lot of apps out there. but very few have support as good as this one. Makes a huge difference. Thank you!

— TheVWL