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TagFly Google Ads, GA4 & GTM icon

TagFly Google Ads, GA4 & GTM

Server-side conversion tracking for Google Ads, GA4 & Meta

by TagFly · Launched: March 2021 · Free plan available.

4.9 (156) on Shopify Used by 1,666 Shopify stores +22 installs · 30 days Built for Shopify

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Easy Google Tag Manager (GTM) setup with advanced server-side tracking for precise conversion tracking in GA4, Google Ads, Facebook, and TikTok—no coding needed

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About TagFly Google Ads, GA4 & GTM

When browsers block cookies, ad platforms miss conversions and optimize on incomplete data. TagFly restores accurate conversion tracking with server-side tracking (CAPI) for Google Ads, Google Analytics 4 (GA4), Meta, TikTok, Pinterest & Snapchat. Prebuilt GTM containers set up in minutes, no coding. Multi-market tracking supports Shopify Markets: track pixels, currencies & conversions per market. Real-time analytics dashboard verifies every event; Consent Mode v2 is built in for GDPR & CCPA.

Last verified: November 3, 2026 · Fresh

App details

Developer
TagFly
Category
Marketing & conversion
Pricing
Free plan available
Launched
March 2021
Rating
4.9 (156) on Shopify

Key features

  • 10 orders included per month
  • 1 tracking destination with 1 pixel
  • Server-side tracking / CAPI
  • Real-time dashboard
  • GTM integration
Integrations with:

Checkout Google Ads Google Analytics 4 (GA4) Google Tag Manager Meta Conversions API (CAPI) Server-Side Tracking Shopify Admin TikTok Events API

4 plans · starts free · 7-day free trial

Free to install

Free

Basic

$14.99/month

Grow

$24.99/month

Scale

$99.99/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 109 Shopify App Store reviews

Use the arrows to read individual reviews

Hi Tag Fly Team, I just wanted to reach out and share how much we're loving the Tag Fly app! A special thanks to the team as well—they were incredibly helpful, sweet, and supportive throughout the whole process. Thank you so much for all your amazing help!
— Lovely Flora World
I had an incredible experience with the TagFly support team. A huge shoutout to Cam, who stayed with me for two consecutive hours—even working through their break time—to ensure everything was perfect. They successfully integrated GA4 and Google Ads, and went above and beyond by optimizing my conversions and ad campaigns. The level of dedication and technical expertise is unmatched. Highly recomme...
— BabyFour
empty
— Odhanon
Gute Funktionen in der App und bei Problemen ist immer der Support da und Hilft wenn etwas nicht stimmt.
— vineas.shop
empty
— CALZATURIFICIO ZAMBERLAN SRL
Louis was great help, thank you! App is good and does exactly as stated.
— Donsøer
Hana from the support team was incredibly helpful! She quickly diagnosed my ATC tracking issue and even helped me switch it to server-side tracking. Thanks to her professional and patient support, my GA4 data is now 100% accurate. Highly recommended!
— PrimeLabAtelier
very good ，i Like it very much
— BShopy
Faster & professional, fixed my point already.！
— Yomkey
Avoid installing this app. It seriously impacts performance, and despite submitting proof and detailed performance reports, the developers take no responsibility and ignore the issue.
— Artesta
An absolute nightmare to set up — do not believe the “plug and play,” “easy setup,” and “Shopify store” claims. After two days, the tag is still not working properly, and this has had a direct impact on my business performance. I’ve spent hours on chats with multiple support reps and developers, and yesterday alone I spoke to three different people who all told me it was working correctly — but e...
— Elevation107
The integration only worked through GA4 setup. Despite the excellent and responsive support from Customer Service, we were unable to get conversion goals functioning directly within Google Ads. In the end, the only reliable solution was to import the goals from GA4 into Google Ads — this was the only setup that worked as intended. Despite this limitation, I ultimately returned to using this app a...
— Proof-Reading-Service.com
The reasons I uninstalled this app after MANY hours of integration and attempts to correct data accuracy issues: 1. This app does not track the full information of the customer journey that I need through all of the platform integrations of GA4, FB/IG, TikTok 2. This app does not provide basic reporting and exporting abilities to track over time for analysis 3. This app has not worked properl...
— TataTattoos
The support is great and they seem genuinely helpful and nice, but I had problems since day one. (Google Ads not tracking, Meta tracking but not assigning events to the campaigns anymore...) I don't know if I just got unlucky, because I see these amazing ratings, but really double check your conversions because in my case both Google/Meta were really off. Luca
— VILANERA
I just wanted to share how much we are loving the Tag Fly app! It has been absolutely wonderful for tracking our traffic on GA4, and Lina was incredibly helpful and sweet throughout the process. Thank you so much for everything!
— Lovely Flora World
Excellent support!
— Nielsen Specialty Ammo
best
— Trimo Shop
Muy buena atención al cliente, Lina nos ayudó. Buen trabajo.
— Intimas Woman®
Excellent customer support.
— HOLOLIFE Center
We recently began with migration of our infrastructure to Shopify. One of the biggest challenges was adapting our legacy analytics to work within the Shopify ecosystem. TagFly proved to be the perfect tool for this, the setup was straightforward, and whenever we needed modifications, the TagFly team delivered quick and reliable fixes. Whether you're starting from scratch or building on top of an...
— Lotus Watches

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