Tolstoy: Shoppable Video & UGC

by Tolstoy · Free plan available.

4.7 (237) on Shopify Used by 10,249 Shopify stores

See which stores use it — by country, co-installs & competitive gaps → Unlock with Pro

Manage this app

Verify your developer profile to earn a badge and build trust for your app.

Generate videos, images, and ads with AI, then publish shoppable videos and UGC across your store.

Get it on Shopify →

About Tolstoy: Shoppable Video & UGC

Tolstoy is an ecommerce content platform for creating, publishing, and improving product content. Generate on-brand product videos, images, and ads with AI and reusable workflows. Import social posts and UGC, tag products, and publish shoppable videos across product pages, collections, Shop App, TikTok Shop, email, SMS, and Meta Ads. Add AI sales and virtual try-on experiences to your storefront, then track video, ad, and shopper performance in one place. Shoppable videos, UGC reels, and video galleries for product pages Import from TikTok, Instagram, YouTube, Pinterest, Drive, Dropbox, iCloud Bulk publish to storefront, Shop App, TikTok Shop, email, SMS, and Meta Ads Create AI UGC, product videos, lifestyle images, packshots, and ads Tag products and track video, ad, and shopper performance analytics Show more Show less

Last verified: July 12, 2026 · Stale

App details

Developer: Tolstoy
Category: Store design
Pricing: Free plan available
Rating: 4.7 (237) on Shopify

Key features

Generate videos, images, and ads with AI, then publish shoppable videos and UGC across your store

Integrations with:

Checkout Meta Ads, Klaviyo Shop App, TikTok Shop Shoppable videos, AI ads TikTok, Instagram Reels UGC, Product videos Yotpo, Okendo, Loox

4 plans · starts free · 14-day free trial

Free

$19/month

$39/month

$199/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 98 Shopify App Store reviews

Use the arrows to read individual reviews

Great APp Great support runs on 2 of our websites for UGC, does a good job.

— SEACRET US

empty

— Sensimilla.shop

Tolstoy is a great app, and the support is even better! Mikaela, in particular, was incredibly efficient, proactive, and responsive in helping our team with all of our queries. She consistently went above and beyond to ensure everything was resolved quickly. Highly recommend!

— LIONESS FASHION

The support from Niezl has been amazing. We have only just set up Tolstoy, but so far so good! We have now subscribed to 2 other add-ons within Tolstoy as their support has been so good.

— Art of Hope

Los mejores! Un servicio de atención alc liente espectacular. Estoy hace 48hs tratando de solucionar este tema con mi equipo y Mark en 2hs y con mucha paciencia, lo solucionó. Gracias!!

— Resparked

Earl from support was prompt and knowledgeable. Offered me options/solutions to issues that I brought up without delay. Thank you Tolstoy + Earl!

— Arctic Fox - Dye For A Cause

I highly recommend the Tolstoy app and their incredible team. From the very beginning, they have been accommodating, responsive, and truly invested in our success. Their ability to move quickly, adapt to changing requirements, and bring new ideas to the table has made them an invaluable partner.

— BUXOM

I had one video on a product page doing something strange so I reached out to tech support. They got back to me right away and got the problem resolved quickly. This product overall has been really great. This is the first time I've had any sort of glitch with it. I appreciate the great customer support!

— EcoBranders®

Earl was super helpful and efficient in resolving the fix. Frankly the UI on Tolstoy is not very straightforward and changes so often so gets confusing really quickly but their support team is very helpful and makes it so easy to work with.

— Muby

Shoutout to Niezl for her quick support and clearly addressing all our concerns. She was punctual on our appointment and incredibly friendly,

— Daily Naturals Clean Beauty

Great online support - walked me through the installation of carousels onto my website, making sure all was correctly set up - very helpful!

— Hub For Belle

Smooth onboarding and fast support turn arounds.

— MESHKI UK

Tolstoy used to be a really simple, easy-to-use tool, which is exactly why I liked it. Since the platform shifted heavily toward AI-generated layouts and conversational interfaces, it’s become much harder to get a clean, polished widget that matches my website. Basic styling and layout changes now take more time than they used to, and the AI often seems to get in the way rather than help. It’s def...

— Ben Buckler Boards

TO BE HONEST, for my use it is a massive waste of time in its current version. It has great comprehension to state back to you what you want but there is a disconnect in carrying out said instructions (even basic ones) that it understood. Waste so much time trying to do correction after correction even one instruction at a time as more than one instruction makes things even worse. ALso supp...

— GroundGrabba AU

This shitty app breaks week after week after week. It's the most unreliable app I have ever used. I can't wait to build it in-house and get off it. Save yourself the energy. Expensive, overpriced, and awful. They keep investing in AI but they can't even keep the core of the app operational. It's embarrassing at this point.

— Pixyls USA

Unclear billing and repeated upgrade pressure. I was being charged overages based on “billable impressions,” but the numbers do not match my Shopify and Google Analytics data. Remarkably, Tolstoy’s own team has given me different explanations of what counts as a billable impression: scrolled/seen, unique impressions, and page-load impressions. When I raised concerns about this, I was repeatedly...

— Little Zen One

empty

— Mindy

It's terrible. There's no live customer service—just a bunch of useless AI that can't solve my problem.

— MyLoverDoll

Hi, I had installed your app but it didn’t work as expected for my store, so I uninstalled it shortly after. However, I’ve been charged for this billing cycle. I kindly request a refund for this charge as the app was not in use. Looking forward to your support. Thank you.

— Tailormade