Tolstoy: Shoppable Video & UGC

Import once. Sell with video across your store and Shop...

by Tolstoy · Launched: December 2020 · Free plan available.

4.7 (272) on Shopify Used by 10,333 Shopify stores

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Turn Instagram Reels, TikTok videos, and UGC into videos shoppers can buy from. Publish across your store and Shop App, then track attributed revenue.

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About Tolstoy: Shoppable Video & UGC

Import Instagram Reels, TikTok videos, and UGC, or upload your own. Tag products once, then publish shoppable video galleries on product pages, your homepage, collections, and Shop App. Shoppers can watch, explore products, and add items to cart from each video. Reuse the same videos in email and SMS. Choose carousels, stories, feeds, pop-ups, or floating videos. Track views, clicks, add-to-carts, and attributed revenue in one dashboard.

Last verified: September 17, 2026 · Fresh

App details

Developer: Tolstoy
Category: Store design
Pricing: Free plan available
Launched: December 2020
Rating: 4.7 (272) on Shopify

Key features

Build your first shoppable experience
No card required
30-day trial for eligible accounts
Uncapped on-site views for 30 days
Publish your first widget right away

Integrations with:

Checkout Meta Ads, Klaviyo Shop App, TikTok Shop Shoppable videos, AI ads TikTok, Instagram Reels UGC, Product videos Yotpo, Okendo, Loox

4 plans · starts free · 14-day free trial

Free

Starter

$12/month

Plus

$44/month

Pro

$195/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 107 Shopify App Store reviews

Use the arrows to read individual reviews

Earl was extremely helpful throughout the process. He took the time to understand our account issue and did his best to work toward a resolution. I truly appreciate his professionalism, patience, and dedication to helping us. Thank you, Earl, for your support!

— Hairbrella

Tolstoy has been a great addition to my Shopify store. I’ve been looking for ways to make my website more interactive and give customers a better way to experience my products, and the video features make a big difference. I especially like being able to create engaging product videos and connect them directly with my store. It gives the website a more modern, professional feel and helps bring th...

— The official Pure Rican Store

Great UGC quality videos

— SHAZ & KIKS

habia tenido problemas de cobros pero se hicieron responsables, les bajo una estrella por el estres ocacionado, de resto excelente app.

— Exotix Card

Highly recommend Tolstoy, not only because it’s a great addition to your site, but because their customer service is also amazing. Earl Sarsuelo is incredibly responsive, helpful, and genuinely invested in supporting us. He takes the time to understand what we’re trying to accomplish and is always thoughtful about helping us get the most out of the platform. Anytime we have a question or need help...

— Dana Rebecca Designs

Outstanding support from Mark R, who made the entire setup easy and stress-free! We love the results with the product carousel and homepage spotlights, they look fantastic on our website. Highly recommend this app, and a special thank you to Mark for his exceptional customer service. We couldn’t be happier!

— reluminate beauty

Credit where credit is due. I had previously given this app a negative review. Since then the team at Tolstoy have worked diligently with me above and beyond to make improvements to a point where my facial expression went from a dark scowl to a ear to ear grin! In this short time since the team have contacted me, the outcomes have been great. Sure, it is not instant and there's learning of both...

— GroundGrabba AU

Great APp Great support runs on 2 of our websites for UGC, does a good job.

— SEACRET US

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— Sensimilla.shop

Tolstoy is a great app, and the support is even better! Mikaela, in particular, was incredibly efficient, proactive, and responsive in helping our team with all of our queries. She consistently went above and beyond to ensure everything was resolved quickly. Highly recommend!

— LIONESS FASHION

The support from Niezl has been amazing. We have only just set up Tolstoy, but so far so good! We have now subscribed to 2 other add-ons within Tolstoy as their support has been so good.

— Art of Hope

I highly recommend the Tolstoy app and their incredible team. From the very beginning, they have been accommodating, responsive, and truly invested in our success. Their ability to move quickly, adapt to changing requirements, and bring new ideas to the table has made them an invaluable partner.

— BUXOM

We canceled this subscription 19 months ago and a representative Francis confirmed in writing that it was done. They even admitted in an email that one month had been charged by mistake and guaranteed the cancellation would go through. It never did. They kept charging us $299 every single month for 19 months — $5,681 total — and we only caught it when we checked the app. Now they owe us that...

— Distefano Shop

Tolstoy used to be a really simple, easy-to-use tool, which is exactly why I liked it. Since the platform shifted heavily toward AI-generated layouts and conversational interfaces, it’s become much harder to get a clean, polished widget that matches my website. Basic styling and layout changes now take more time than they used to, and the AI often seems to get in the way rather than help. It’s def...

— Ben Buckler Boards

TO BE HONEST, for my use it is a massive waste of time in its current version. It has great comprehension to state back to you what you want but there is a disconnect in carrying out said instructions (even basic ones) that it understood. Waste so much time trying to do correction after correction even one instruction at a time as more than one instruction makes things even worse. ALso supp...

— GroundGrabba AU

This app breaks week after week after week. It's the most unreliable app I have ever used. I can't wait to build it in-house and get off it. Save yourself the energy. Expensive, overpriced, and awful. They keep investing in AI but they can't even keep the core of the app operational. It's embarrassing at this point.

— Pixyls USA

This shitty app breaks week after week after week. It's the most unreliable app I have ever used. I can't wait to build it in-house and get off it. Save yourself the energy. Expensive, overpriced, and awful. They keep investing in AI but they can't even keep the core of the app operational. It's embarrassing at this point.

— Pixyls USA

Unclear billing and repeated upgrade pressure. I was being charged overages based on “billable impressions,” but the numbers do not match my Shopify and Google Analytics data. Remarkably, Tolstoy’s own team has given me different explanations of what counts as a billable impression: scrolled/seen, unique impressions, and page-load impressions. When I raised concerns about this, I was repeatedly...

— Little Zen One