Tolstoy: Shoppable Video & UGC

Import once. Sell with video across your store and Shop...

by Tolstoy · Launched: December 2020 · Free plan available.

4.6 (285) on Shopify Used by 10,357 Shopify stores

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Turn Instagram Reels, TikTok videos, and UGC into videos shoppers can buy from. Publish across your store and Shop App, then track attributed revenue.

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About Tolstoy: Shoppable Video & UGC

Import Instagram Reels, TikTok videos, and UGC, or upload your own. Tag products once, then publish shoppable video galleries on product pages, your homepage, collections, and Shop App. Shoppers can watch, explore products, and add items to cart from each video. Reuse the same videos in email and SMS. Choose carousels, stories, feeds, pop-ups, or floating videos. Track views, clicks, add-to-carts, and attributed revenue in one dashboard.

Last verified: November 5, 2026 · Fresh

App details

Developer: Tolstoy
Category: Store design
Pricing: Free plan available
Launched: December 2020
Rating: 4.6 (285) on Shopify

Key features

Build your first shoppable experience
No card required
14-day trial for eligible accounts
Uncapped on-site views for 14 days
Publish your first widget right away

Integrations with:

Checkout Meta Ads, Klaviyo Shop App, TikTok Shop Shopify Admin Shoppable videos, AI ads TikTok, Instagram Reels UGC, Product videos Yotpo, Okendo, Loox

4 plans · starts free · 14-day free trial

Free

Starter

$19/month

Plus

$44/month

Pro

$195/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 120 Shopify App Store reviews

Use the arrows to read individual reviews

Brilliant!

— Deluxxie

Game changer for marketing campaigns and customer engagement! The AI studio and automated tools save so much time!

— Hydro Gizmos

love it so much!!!

— FairyVintageTales

Tolstoy is amazing. There product itself has so many great functions for all size businesses. I'm a solo owner and I do everything myself, so it has been a great tool. There customer service is among the best in the AI industry. I have come across some real bad ones, but Tolstoy, their customer service rates at the top.

— YeeRave

this app makes video fun and easy

— AussieAura

Great app, I have been using it for years and it keeps getting better!

— RMK Leather Works Australia

Good app and service

— hollywood mirrors

Very good customer service and it really drive selling for my store THe APP is very good but hope the company can offer the regular training for store owner like us so we know what kind of new fuction is fit for our business

— MyUnipet

Great team - they are very proactive with ideas on how to optimise your site with their app. Highly recommend Tolstoy for conversions - video content is so key for online sales and converting more customers/demonstrating the quality of your product.

— Mont Laurént

I really like Tolstoy. They are constantly upgrading and adding new features. In this world of balancing a website, marketing products, social media and AI, I feel like I can get what I need in 1 place. I also get an immediate response when I need assistance. The industry is changing so fast and I appreciate your guidance through it all. Thanks Tolstoy Team

— By Me 2 Style

Very, very, very good

— Twiggy Shop

Good

— DJIESTORE

Les fonctionnalités de la version gratuite sont limitées et pas utiles tout est fait pour que vous payer la version payante. Utiliser moast c’est plus esthétique la version gratuite

— BGGlams

We canceled this subscription 19 months ago and a representative Francis confirmed in writing that it was done. They even admitted in an email that one month had been charged by mistake and guaranteed the cancellation would go through. It never did. They kept charging us $299 every single month for 19 months — $5,681 total — and we only caught it when we checked the app. Now they owe us that...

— Distefano Shop

Tolstoy used to be a really simple, easy-to-use tool, which is exactly why I liked it. Since the platform shifted heavily toward AI-generated layouts and conversational interfaces, it’s become much harder to get a clean, polished widget that matches my website. Basic styling and layout changes now take more time than they used to, and the AI often seems to get in the way rather than help. It’s def...

— Ben Buckler Boards

TO BE HONEST, for my use it is a massive waste of time in its current version. It has great comprehension to state back to you what you want but there is a disconnect in carrying out said instructions (even basic ones) that it understood. Waste so much time trying to do correction after correction even one instruction at a time as more than one instruction makes things even worse. ALso supp...

— GroundGrabba AU

This shitty app breaks week after week after week. It's the most unreliable app I have ever used. I can't wait to build it in-house and get off it. Save yourself the energy. Expensive, overpriced, and awful. They keep investing in AI but they can't even keep the core of the app operational. It's embarrassing at this point.

— Pixyls USA

This app breaks week after week after week. It's the most unreliable app I have ever used. I can't wait to build it in-house and get off it. Save yourself the energy. Expensive, overpriced, and awful. They keep investing in AI but they can't even keep the core of the app operational. It's embarrassing at this point.

— Pixyls USA

Unclear billing and repeated upgrade pressure. I was being charged overages based on “billable impressions,” but the numbers do not match my Shopify and Google Analytics data. Remarkably, Tolstoy’s own team has given me different explanations of what counts as a billable impression: scrolled/seen, unique impressions, and page-load impressions. When I raised concerns about this, I was repeatedly...

— Little Zen One