Tolstoy: Shoppable Video & UGC

by Tolstoy · Free plan available.

4.7 (237) on Shopify Used by 10,146 Shopify stores

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Create shoppable videos, UGC reels, AI ads & Shop App content for storefront, TikTok Shop, and Meta.

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About Tolstoy: Shoppable Video & UGC

Tolstoy helps brands turn product content, social posts, and UGC into shoppable videos, reels, video galleries, AI ads, and Shop App content. Import from TikTok, Instagram, Pinterest, YouTube, Meta Ads, Dropbox, Google Drive, iCloud, websites, UGC Search, HeyGen, Higgsfield, and more. Tag products, bulk publish to PDPs, collections, Shop, TikTok Shop, email, SMS, and Meta Ads, then track performance with analytics. Shoppable videos, UGC reels, and video galleries for product pages Import from TikTok, Instagram, YouTube, Pinterest, Drive, Dropbox, iCloud Bulk publish to storefront, Shop App, TikTok Shop, email, SMS, and Meta Ads Create AI UGC, product videos, lifestyle images, packshots, and ads Tag products and track video, ad, and shopper performance analytics Show more Show less

Last verified: July 12, 2026 · Fresh

App details

Developer: Tolstoy
Category: Store design
Pricing: Free plan available
Rating: 4.7 (237) on Shopify

Key features

Create shoppable videos, UGC reels, AI ads & Shop App content for storefront, TikTok Shop, and Meta

Integrations with:

Checkout, Meta Ads, Klaviyo, Shop App, TikTok Shop, Shoppable videos, AI ads, TikTok, Instagram Reels, UGC, Product videos, Yotpo, Okendo, Loox

4 plans · starts free · 14-day free trial

Free

$19/month

$39/month

$199/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 96 Shopify App Store reviews

Use the arrows to read individual reviews

Tolstoy is a great app, and the support is even better! Mikaela, in particular, was incredibly efficient, proactive, and responsive in helping our team with all of our queries. She consistently went above and beyond to ensure everything was resolved quickly. Highly recommend!

— LIONESS FASHION

The support from Niezl has been amazing. We have only just set up Tolstoy, but so far so good! We have now subscribed to 2 other add-ons within Tolstoy as their support has been so good.

— Art of Hope

Los mejores! Un servicio de atención alc liente espectacular. Estoy hace 48hs tratando de solucionar este tema con mi equipo y Mark en 2hs y con mucha paciencia, lo solucionó. Gracias!!

— Resparked

Earl from support was prompt and knowledgeable. Offered me options/solutions to issues that I brought up without delay. Thank you Tolstoy + Earl!

— Arctic Fox - Dye For A Cause

I highly recommend the Tolstoy app and their incredible team. From the very beginning, they have been accommodating, responsive, and truly invested in our success. Their ability to move quickly, adapt to changing requirements, and bring new ideas to the table has made them an invaluable partner.

— BUXOM

I had one video on a product page doing something strange so I reached out to tech support. They got back to me right away and got the problem resolved quickly. This product overall has been really great. This is the first time I've had any sort of glitch with it. I appreciate the great customer support!

— EcoBranders®

TO BE HONEST, for my use it is a massive waste of time in its current version. It has great comprehension to state back to you what you want but there is a disconnect in carrying out said instructions (even basic ones) that it understood. Waste so much time trying to do correction after correction even one instruction at a time as more than one instruction makes things even worse. ALso supp...

— GroundGrabba AU

This shitty app breaks week after week after week. It's the most unreliable app I have ever used. I can't wait to build it in-house and get off it. Save yourself the energy. Expensive, overpriced, and awful. They keep investing in AI but they can't even keep the core of the app operational. It's embarrassing at this point.

— Pixyls USA

Unclear billing and repeated upgrade pressure. I was being charged overages based on “billable impressions,” but the numbers do not match my Shopify and Google Analytics data. Remarkably, Tolstoy’s own team has given me different explanations of what counts as a billable impression: scrolled/seen, unique impressions, and page-load impressions. When I raised concerns about this, I was repeatedly...

— Little Zen One