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Upstack Data ‑ Tracking Pixel

Improved Facebook CAPI and increased remarketing audiences

by Upstack Data · Launched: January 2023

4.5 (34) on Shopify Used by 472 Shopify stores +5 installs · 30 days

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Upgrade your First Party data collection with UpStack Data Pixel. Better identification and event match quality. Native Meta CAPI server-side event tracking

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About Upstack Data ‑ Tracking Pixel

Upstack Data is a server-side tracking and identity app for Shopify. It uses our network of 750M+ identified consumers to restore lost click and device IDs, capture conversion data blocked by iOS and ad blockers, and send first-party CAPI data to Meta, Google, Klaviyo, TikTok, Pinterest and others via Conversion API. With higher EMQ Scores and match rates, Meta and other ad platforms target new customers more efficiently.

Last verified: September 27, 2026 · Fresh

App details

Developer
Upstack Data
Category
Store management
Pricing
Paid
Launched
January 2023
Rating
4.5 (34) on Shopify

Key features

  • Improved Event Match Quality
  • Restores Lost ClickIDs
  • Meta Conversion Tracking Post IOS14
  • up to 1000 orders/mo
  • All from Growth Plan
Integrations with:

CAPI Facebook Ads Facebook Pixel Google Ads Server Side Tracking TikTok Pixel

3 plans · 21-day free trial

Scale Plan

$299/month

Growth Plus Plan

$599/month

Premium Plan

$999/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 41 Shopify App Store reviews

Use the arrows to read individual reviews

Simply the best pixel management, data attribution and tracking solution available on Shopify. Been working with Upstack for 3 years now and never a problem. 5 Stars.
— Saint and Sofia
We tried every attribution software out there. Upstack is the only one that can seamlessly tie email, social, and search attribution signals together. For health and wellness companies, it's invaluable. And to boot, their team's service levels are exceptional.
— The Wellness Company
They're a great CAPI integration on Meta and work extremely well with Klaviyo and Google as well. Beyond just the tech, they've been a great partner. They get back to me when I'm panicked about ad performance and dig into the pixel setup. They help me diagnose, guide me on future implementations, and are, altogether, a very reliable partner for a service that absolutely cannot slip. The dashboar...
— Bambu Earth
Not only have we noticed improved performance on Meta and Klaviyo but the support is second to none. Any issues we've had Michael has arranged a call immediately to diagnose the issue. Amazing product and service!
— Tapered Menswear
This app has been incredibly helpful in navigating Meta’s new health policy changes. It provided an effective solution for fixing custom event tracking, ensuring our campaigns remain compliant and still track. Highly recommend it for anyone facing similar challenges!
— NeuroMD
Great developer, they think with you and with the great expertise our webshop is completely scaling proof again
— Achaté
This App is great and their team is very intelligent and helpful. Integration was simple and they also helped fix our attribution issues from Klaviyo and Facebook. Michael, specifically, from Upstackified has been an asset to our company.
— Sunday Scaries
1. New Customer Data in the FB dashboard is so helpful 2. They included a dashboard with tons of good info like LTV number and such 3. Prices are very reasonable and Michael personally sets everything up for you, he built me flows in Klaviyo that capture lots of missed leads and they are delivering amazing results, he's a terrific person and super honest. Don't think twice, you will get back the...
— Wholly Pup
This App is great - setup was very straightforward, all done on a shhort call with an expert based in the US - ongoing it has improved our data quality scores - one small issue which was fixed within an hour, very impressive!
— Chāmpo
Moved from a competitor to Upstackified and have a very clear picture that Upstackified is a faster setup, with a much more competent team, amazing customer service, and better performance, for a cheaper price- it's not even close. Just the incremental email revenue alone covered it's cost and added a 41x ROI, not including the better data for ads.
— Giant Hoodies | Your New Favorite Oversized Hoodie
Implementation = a breeze. The data = clean. Integrations...tons! Overall super helpful to get us up & running and if we have any issues they are super responsive. Getting the data we need to scale campaigns & even helping our Klaviyo email instance to be more efficient. Thank you!
— Gravel
After testing out and surveying a number of platforms in this space, we onboarded with UpStack based on a strong recommendation. It's been a few a months now and absolutely no regrets. Michael has been a fantastic partner. It's rare that I run into someone in ecomm that has a truly deep technical knowledge of the attribution space given that it's quite the black box. He knows the space forwards a...
— Maelove Skincare
I’ve been using Upstack for about two weeks and the experience has been extremely frustrating. First of all, support is basically non-existent. I’ve contacted Michael multiple times regarding dozens of warnings showing up in Events Manager, and he simply does not respond. When he does reply (rarely), it’s clear he hasn’t read my messages carefully and ignores the screenshots I provide. Second, t...
— Nextshoes.ro
"I received an email saying that some of the integrations are incorrect, and we asked for help. Michael told us to grant admin access on all channels, which we did. Then, he informed us that no one was available at the time we provided, and the process wasn't completed. It's been a week, and we still haven't received any help or response. We're now unsure whether we should go back to Triple Whale...
— Queen&Collection
3rd party CAPI is important to increasing data accuracy with our marketing platforms. I looked at several providers and chose upstackified because I felt the technology and customer service were aligned with my business. After implementation our match rates went up over 30%. They even helped us navigate a few other technical issues along the way with a very personal touch. I highly recommend!
— Wildhorn Outfitters
Excellent app. The onboarding from the founder Michael was great and he was happy to answer any questions I had. No false promises as well which is nice. Our match rate scores increased by around 20% from using the native Shopify integration. Highly recommended.
— Powerlete
Seamless onboarding from UpStack team Appeared to get positive results straight from the outset across meta Michael & team have been responsive to queries on Slack Looking forward to seeing the results on our second store
— vybey UK & EU | Braincare Nutrition | Premium Meal Replacement Shake
We found this CAPI to better than others that we tried. We did have some initial challenges installing due to customizations on our end - but Michael and team were excellent in working through those issues and we have been live for several months. We've had steady performance over that time and our scores in META are strong. I recommend.
— Printfresh
Support is next to none, extremely happy so far. Michael Alt has been an amazing partner to work with and is very honest. Just ask him any questions you have and if you are satisfied with the answers, DEFINITELY go for it!
— Mika and Sammy's Gourmet Pet Treats
Upstack is a must-have tool for improving conversion rates and maximizing ROI. Highly recommended! Michael is an expert and wonderful to work with.
— Crazy Compression

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