Variant Description OMG

Add unique variant descriptions and display variant metafields

by Sections Design Vandelay SRL · Launched: January 2021 · Free plan available.

5.0 (67) on Shopify Used by 947 Shopify stores Built for Shopify

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Display unique, dynamic descriptions and metafields for every product variant

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About Variant Description OMG

Give shoppers the exact information they need when they choose a variant.Variant Description OMG lets you add unique descriptions, specs, images, tables, shipping notes, sizing details, materials, care instructions, to each product variant. Help customers understand what they’re buying, reduce support questions, and make complex products easier to purchase. Add a unique description for each product variant Use your own custom variant metafields No coding require. Easy installation for both Online Store 2.0 and Legacy themes Rich full text editor that supports images, videos, links, tables and many more Bulk import and export Show more Show less

Last verified: July 15, 2026 · Fresh

App details

Developer: Sections Design Vandelay SRL
Category: Marketing & conversion
Pricing: Free plan available
Launched: January 2021
Rating: 5.0 (67) on Shopify

Key features

Up to 3 products free forever
No limit for development stores
All features included
Unlimited products
Custom variant metafield description

Integrations with:

2048 Variants, Shopify Admin

2 plans · starts free · 14-day free trial

Free

Monthly plan

$5/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 100 Shopify App Store reviews

Use the arrows to read individual reviews

it is an excellent app; we can add an individual description to each variant. Also, it supports bulk import—great support from Mircea Piturca.

— Cusack Lighting

Well this has to be the best tech help I have ever received. I just could not get the app to do what I wanted so contact tech support. Mircea came back to me almost immediately and said he would have a look. A few minutes later, and it was setup, not just the standard config but a tailored setup to include variant descriptions within a collapsible row. Wow.

— SRH Lighting

Excellent feature for products that have different descriptions. Their customer service is great because they helped modify the functionality for features in our theme that are not native to the app.

— Hammond's Pretzels

Mircea had been really helpful in resolving some of the issues that I had with the app by guiding me every step of the way. Amazing support, and the app is working great now!

— Whimsy Tales Art

This is a great app for adding descriptions to product variants. Customer service was excellent and very helpful in troubleshooting an issue I had, despite my being on the free plan. It would definitely be worth paying for if I needed it for more of my products. Thank you Mircea!

— Shanti + Tula

This app is easy to use, intuitive, and is built in a way that doesn’t require users to be fluent in computer jargon. Beyond the quality of the app, the customer service is truly exceptional. When I initially looked at the app I sent a message to their support with some basic questions. Mircea, the lead developer of the app responded quickly and thoroughly. When I decided to upgrade to the paid pl...

— Honey Brook Tools and Woodworks, LLC

What a great app! Thanks Mircea for always being so helpful and creating a wonderful app that helps immensely! The support Mircea provides is above and beyond! He is fast at solving any issues if you run into any troubles!

— 444 & Co.

10 Gold Stars! We needed to add custom descriptions to showcase our multiple option products. This app is easy to use and does everything we needed for adding a variety of variant selections for buyers to choose our products. The customer service is beyond helpful, with quick responses and polite assistance. But... I must say, we had an overly complex set up with multiple templates, multiple ta...

— JAT Mysticals

Such a useful app. We have ovr 184 variants with 22 products and this has been a blast to use. The bulk loads, the backend metefield control. Well thought out and I can't beleive how helpful the support team were for such an amazing price. Thanks Mircea and Team. Customer for life!

— SRSLY Health

A fantastic app that really helps me offer different variations with different best-before dates. At first, I wasn't sure if the app would work the way I wanted. But Micera quickly helped me! Now it's just up to my backend to provide the data so the best-before date can be displayed. No more problems thanks to this great app, and thanks to Micera's help!

— Schoko Wunderland

I have used this app and it works like a charm. The best thing about this app is the support - outstanding... Mircea (Owner & Lead Developer) really helped me customize my product features and he is always there to help.

— GeZu Impex Scandinavia AB

Wow what a great app! We had a specific requirement displaying a custom metafield with our variants and with some help Micera put a solution in place for us that works really well. Super helpful and we are absolutely going to use the app to further customize our variants. If you've got variants and need to display some custom metafields or custom descriptions, this app is a winner! A+++ for suppor...

— Trustico® Online Security

I'm dissapointed cause it says it's free but you need to pay monthly 5 dollars for it. Sorry guys, but I'm not gonna recommend it, better use coding ;)

— www.cordi.lt

Micera couldn't have been more helpful in helping us figure out how to best deploy the app. Would recommend this app and team to anyone who needs help with metafields!

— Lux Perfume

Super und schneller Support. App macht was sie soll. Einwandfrei und ohne unnötigen Schnick Schnack :)

— Melicia.de

was doing fine at first but we have to let it go. It began glitching and was mixing up descriptions

— Bloom and Beam Centrepieces

A brilliant app with great support! Highly recommended!

— Broadware

This is a brilliant concept! Variant Description OMG solves a basic flaw in Shopify where products are build on a variant level but descreptions are not! This should be built into Shopify. Special shoutout to Mircea for taking the time to give me A+++ support!

— Store Supplies

This app is a must-have if you have many variant products and want to display different information dynamically. Super intuitive and the developer is super fast, responsive and has helped us a lot. A clear recommendation!

— casimum®