Variant Image Wizard + Swatch

Customize color swatches and add multiple variant images

by ProductWiz Inc. · Launched: May 2020 · Free plan available.

4.7 (210) on Shopify Used by 8,300 Shopify stores Built for Shopify

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Increase conversion by showcasing professional color swatches and multiple images per variant

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About Variant Image Wizard + Swatch

With Variant Wizard, you can easily personalize how your variants appear on your product pages. We make this possible with an advanced swatch configurator that allows you to customize product options however you want to better emphasize your offerings. In addition, we provide you with an elegant drag-and-drop user interface where you can configure multiple images per variant. This declutters your product pages and minimizes returns by ensuring that your customers buy the correct product variant. Variant images: show only the relevant product images for the selected variant Customize product options as image and color swatch, buttons and dropdowns Add tooltips, titles, subtitles, alerts, etc. to your product options Easily link products together with our Group Products as Swatches feature Compatible with videos, 3D models, and supports a wide variety of themes Show more Show less

Last verified: July 12, 2026 · Fresh

App details

Developer: ProductWiz Inc.
Category: Store design
Pricing: Free plan available
Launched: May 2020
Rating: 4.7 (210) on Shopify

Key features

Product options
Variant images (up to 5 products)
Product image gallery
Only Shopify free themes
Everything from the FREE PLAN

Integrations with:

GO Product Page Gallery + Zoom

3 plans · starts free · 14-day free trial

Free Plan

Free

Starter Plan

$4.99/month

Pro Plan

$7.99/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 99 Shopify App Store reviews

Use the arrows to read individual reviews

The Variant Wizard + Swatch App works great. Solved an issue for us. We appreciate you guys.

— SNAP-LOC CARGO CONTROL

Great, easy to use, does it job, and the support is quick and responsive

— SON27

Huge thanks to you for the amazing support — truly appreciate it! Your magic words made it happen: “WOW WAH Absolutely loved it — Thanks again

— LINEN FASHIONS

The developer personally collaborated with me and fixed any issues that a translation app caused for the app to function properly.

— frellio

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— Sun Active

Great app. The support is excellent — Jake is very responsive and replies quickly. He even helped us resolve an issue that required adjustments in the theme code. Really appreciate the fast and helpful support.

— GOLDAMMER

Very easy to use. Amazing support team.

— Tru

Love this app! Top tier support too! The multi-color swatches are exactly what I needed for my store and this app delivered on them!

— Hat Patch Supply by Hat Foundry

Really nice app to upgrade product page color swatches and sizes from the standard Shopify variants. Price is really good compared to other ones out there and the support is top notch! Jake is really responsive and answers inquiries fast. He helped me through some issues that involved needing code and I'm very appreciative he took the time to go back and forth with me to get it resolved. Highly re...

— Head for the Trails

Die App bietet viele Möglichkeiten der Darstellung der Variantenbilder. Für unseren Shop ein absolutes Muss und der Support hat unsere Wünsche schnell und zuverlässig erledigt!

— wunderwunsch

Great customer support

— Yemak Sweater

Loving this so far! Great customer service and help when I needed a question answered.

— Made by Minga

Dont have this app anymore but it keeps taking my money...

— Maison Velours

I have uninstalled this App months ago and they are still sending me bills. How an App can continue to bill me, at their most expensive plan, for months after I have unsintalled is beyond me. I have tried to contact them, no response so far. I have browsed their app for any indication that I have to unsubscribe prior to uninstalling, and there is none. STAY AWAY FROM THIS DEVELOPER, THIS IS A...

— Pacific Urban Finishes

Very bad I can't find any support to solve the problem They have no live support They are very worried I don't know when and how I will solve my problem

— EverName

DO NOT install this app. It completely broke my DAWN theme. Now I can't even apply a template to a product. It destroyed my code

— Isavie

Je ne conseille pas.

— My Store

malísima aplicación fue ponerla en mi web y de más del 80% de productos aparecen sin stock cuando en mi shopify tengo stock de más de 500 por variante, encima contacto al soporte y me dicen que no que el problema no es suyo y en vez de resolverme nada me mandan a help.shopify, para que contacto con ustedes si me van a pasar un link? la próxima vez miro el link sin preguntar y listo, mala atención...

— Lightmons

Too complicated to use. Everything has to be done manually, not practical. Seriously don’t have time to go through every single product importing images that I’ve already uploaded through shopify. I have hundreds of products within my store so this is too time consuming. Uninstalling asap.

— Seaux Gigi