Vario ‑ Variation Swatches

Show product variants in style: color, images, custom swatches

by SeedGrow Apps · Launched: July 2021 · Free plan available.

4.9 (36) on Shopify Used by 297 Shopify stores Built for Shopify

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Show variant options as color swatches, image swatches & buttons on product page and collection page

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About Vario ‑ Variation Swatches

Want stunning color swatches across your product pages, collection page, and home page? Vario makes variant selection intuitive and beautiful. Customers can hover over swatches on the collection page to preview product images instantly. Clickable swatches (color, image, button) with full design control: shape, hover effects, product thumbnails & custom CSS. Where swatches appear: product page, collection page, or both. Custom image swatches and automatic variant images are built in. Install now! 80+ Shopify official themes and custom themes supported. Need more? Just ask us! Design buttons and swatches appearance along with out-of-stock effects. Hover on the swatches to see variant titles, image thumbnails, zoom effect, etc. Streamline the number of swatches in Featured section to fit the column grid. Works with AJAX loading pages, fully translatable, and supports custom coding Show more Show less

Last verified: July 15, 2026 · Fresh

App details

Developer: SeedGrow Apps
Category: Selling products
Pricing: Free plan available
Launched: July 2021
Rating: 4.9 (36) on Shopify

Key features

Free for development stores
Color swatches
Custom image swatches
Product page supported
Collection page supported

Integrations with:

ETranslate, PageFly, Shopify Admin, Transcy, Translate & Adapt, Translation Lab, Weglot

3 plans · starts free · 14-day free trial

Development

Free

Universe

$9/month

Metaverse

$19/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 60 Shopify App Store reviews

Use the arrows to read individual reviews

I have been looking for an app that shows images of variants on collections and couldn't find anything that worked. This app did exactly what I needed it to do. I also wanted to remove the images from the product page and they promptly customized it for me. Recommended.

— Sweet Violet

empty

— VEGAKNITS

top Service, lösen individuelle Probleme sehr schnell und zuverlässig!

— Hardgainerdistrict

Works Fine

— Milk Denmark

Good and simple app, and good customer support!

— Svelt-Amsterdam,

Very good customer service!

— Title MTB

This app is the absolute best app if you have varieties in your store. Without having to implement code or make things complicated, Vario takes care of all that. The icons that they use are adjustable so you can change them to fit your design. Also, there is a red line for sold-out products which is huge! This makes shopping and seeing what types of items are available for customers exactly as the...

— Be Easy Brewing 業務店様用

Amazing app. Very good customer service and a very good price for all those functions. I am glad to use Vario!

— POLEMO

There is no option to display variation in home page. Can you please explain about display variations on home page

— Addaxplay

Great App! & Amazing customer service !

— Evokies

We've been using this app for a few years now, it's really easy to use, it takes the hassle out of creating swatches and variant selectors and allows a variety of options to suit all our products. Their customer support is also quick and friendly, any issues (such as connecting the app after a theme change) were solved fast, even after hours as I'm in a different time zone!

— Velvet Heartbeat

Great app, saved us dozens of hours of custom coding.

— EyewearMix.com

Vario is easy and quick to customize. The SeedGrow Team has a very fast and friendly support, i love it!

— BMRNG

Love this app. So easy to use. Had it for months. Had an issue with it because I was messing with my websites code. Contacted customer service via email and they helped by fixing issue on the same day. I'm not saying that's always going to happen so may take more patience but they were on it today and I really appreciated it.

— Ratchet Mystic

Amazing team that supported us with the customisation we wanted. Prompt response and very helpful! Also nice design and simple to use that worked very well for us!

— Façade

Prompt replies and great support team. Excellent and functional app, definitely helps to improve the appearance of the website. Support team is very helpful and responsive to my enquiries and I appreciate their effort in helping to fix the problems. Thank you!

— home-atelier-f31a

Flawless app with excellent execution. By far the best and most customisable swatch app out there with a top team of developers who are more than happy to help.

— Peaty's

orgi porgi menorgi, very good help from mila with my issue. very grateful for the fix on my store ...

— Liquera

The app works right out the box. I needed a few adjustments and had to contact customer service, they responded very quickly, were kind, and made the adjustments quickly as well. Great customer service. The app is also easy to use. TFC&H Co. approved!!!

— TFC&H Co.