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Vela | AI, optimization & more

Optimize listing content and appearance to improve performance

by Vela · Launched: August 2018

4.5 (221) on Shopify
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Vela allows you to connect and manage all of your shops from a single account. Optimize listings in bulk to save time and improve listing quality.

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About Vela | AI, optimization & more

Vela leverages AI to analyze your listings and assign each one a unique score ranging from F- to A+ based on data from millions of listings, channel-specific guidelines, and proven SEO best practices. We then provide 100+ AI-powered tools to help you optimize key attributes, including photos, titles, descriptions, pricing, and more. You can also connect multiple shops, copy and publish listings between shops, or activate entirely new channels to reach more customers and accelerate growth.

Last verified: August 13, 2026 · Fresh

App details

Developer
Vela
Category
Store management
Pricing
Paid
Launched
August 2018
Rating
4.5 (221) on Shopify

Key features

  • AI listing scoring & optimization
  • AI photo studio
  • Profiles to create & manage listings
  • Bulk edit all listing attributes
  • Cross-channel copy & channel activation
Integrations with:

ChatGPT Etsy Faire Instagram Intercom eBay

2 plans · 7-day free trial

Vela Lite

$19.95/month

Vela Plus

$29.95/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 104 Shopify App Store reviews

Use the arrows to read individual reviews

Great customer service!
— Bayside Printing
I've been using Vela for years. It's very effective and has saved me days of manual labor. Justin is a remarkable service person. The app also keeps evolving regularly. It's a must for large catalog shops.
— Studio Meme
Absolute gamechanger, great interface, super polished, great support with awesome employees!
— Norra Collective
I've been using this app for 5 years now and love it!! Customer service, and the constant improvements and updates can't be beat!! Helps my e-commerce business tremendously! Thank you, Vela!!
— Ohana Modern Decor
Love, love, love this app! It was a game-changer for us! We have shops on Shopify and Etsy, so being able to update, modify, and create listings in one place saves us tons of time. Recently, Vela made an upgrade to their platform that uses AI to optimize copy, create product images, and write SEO ehanced alt tags. I had the privilege of speaking to Justin, one of the creators, and he clarified h...
— Maine Salty Girl
I’ve been using Vela and so far it’s been a great experience. The app is easy to use, smooth, and does exactly what I need it to do. Justin was especially wonderful—he answered all my questions clearly and made everything feel simple and stress-free. That kind of support really makes a difference. I’m loving the app so far and looking forward to using it more. I’ll come back and update my review...
— The Luxx Express
Vela is a complete game-changer. Managing listings across different platforms used to be my biggest headache, but this app makes everything so much faster and easier to optimize. To top it off, their support is incredibly dedicated. If you want your time back, this is a no-brainer.
— Atelier Pirate
We only tried the app for switching photos for products, but it seemed great. A slightly confusing structure but otherwise very useful.
— A&O
I've been using Vela for several years and the value is amazing! I've saved hundreds of hours (literally) with Vela and their support team is incredible! I can't recommend this AI tool enough over everything else. If you're on the fence about Vela, take this as your sign to give it a try.
— Humraha
Vela has saved us hours and hours of work - we use it to manage thousands of listings across multiple platforms. It makes bulk edits so much simpler, it is very user friendly and would highly recommend for anyone trying to manage listings across multiple platforms. They also have great customer service, resolve things quickly (Justin has been so helpful whenever we are dealing with issues that ari...
— Liesel Anne Studios
I Love Vela and have seen it continue to improve over the last year or 2 that I've been a user. I use it multiple times a week as I'm continuing to improve and grow my own business, and having Vela allowed me to expand beyond Etsy and create my Shopify site and my initial offerings on Faire. Justin and the team are great, and are eager to listen to requests and suggestions, too. I could not be g...
— Aphantastic Designs
We use this to manage multiple online stores. Makes it easy to adjust pricing, quantities, descriptions, etc. The new AI feature comes in handy if you're looking to optimize your listings for better search results. Justin and team respond right away and have helped us tremendously. Recommended app.
— Stencil Space
**UPDATE after Vela’s public response:** Vela’s response proves my point: instead of addressing the problem, Vela blames the user and publicly calls my review “blatant lies.” Vela claims my listing count changed pricing tiers. That is simply not true. My shop has always stayed around 2,200 listings, below the 2,500 threshold, and my monthly price remained $23.95. If my listing count never crosse...
— Juju + Nana
I have used Vela for many years. Unfortunately, my experience with Justin from customer service/developer has often been frustrating. Whenever there is a problem with the app, I feel that he tends to blame the user first instead of considering whether there may be an issue with the app or its design. If you read some of the other poor reviews here, you will see that other users have complained ab...
— Juju + Nana
THIS APP *USED* TO BE GOOD....many many many years ago.... Then the glitches started...then the duplicates started...then the DISAPPEARING OF LISTINGS. That's when I stopped using it...WEEKS of work down the drain. Contacted customer service, "YOU WILL NOT BE CHARGED AGAIN" and here I am 4 months later discovering that they have been charging my shopify account all along. 0 STARS.
— Sweet Caroline Confections | The Original Sparkle Lollipops
The app itself works well and I like the user interface. Customer Service was where it came off of the rail: Justin, responds promptly and starts off helpful to resolve issues; even on a Sunday in my case. However, disagree with him or critique the service or any part of an ongoing issue and process in anyway and the environment quickly changes. Justin became argumentative and rude during the in...
— Dreams2things.Com
Mediocre experience overall. It’s reasonable that the app charges more as you add listings, but the pricing enforcement is aggressive—once you exceed the limit, it can disconnect immediately and prompt you to pay right away. On the other hand, if you remove listings to reduce usage, there’s no refund or credit issued. Use with caution. Do not recommend this app for beginners or anyone without leg...
— Shirt King
Only edit 1 product by 1, cannot bulk edit. Take caution before use
— Shirt King
Price almost doubled for no reason at all - who asked for all this AI garbage? Why does the "Lite" plan have limited profiles whereas the top level plan which matches the Lite pricing did not have this limitation?
— Ebon Emporium
RUDE AGENT JUSTIN SHOUTING AT ME IN ALL CAPS BECAUSE THIS APP IS TRASH AND HE CAN'T SOLVE MY ISSUE. FIRE HIM! NEXT APP....
— RYAN AND REMI

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