Vela | AI, optimization & more

Optimize listing content and appearance to improve performance

by Vela · Launched: August 2018

4.6 (219) on Shopify

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Analyze and optimize listings with AI. Higher-quality listings can increase sales and drive growth.

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About Vela | AI, optimization & more

Vela leverages AI to analyze your listings and assign each one a unique score ranging from F- to A+ based on data from millions of listings, channel-specific guidelines, and proven SEO best practices. We then provide 100+ AI-powered tools to help you optimize key attributes, including photos, titles, descriptions, pricing, and more. You can also connect multiple shops, copy and publish listings between shops, or activate entirely new channels to reach more customers and accelerate growth. Analyze and optimize listing quality based on a score ranging from F- to A+ Create beautiful photos, including custom AI backgrounds and more Connect multiple shops in Vela and optimize listings for each channel with AI Simplify the effort of creating and managing multiple listings with Profiles Prepare for important events by scheduling listings to be published in advance Show more Show less

Last verified: July 17, 2026 · Fresh

App details

Developer: Vela
Category: Store management
Pricing: Paid
Launched: August 2018
Rating: 4.6 (219) on Shopify

Key features

AI listing scoring & optimization
AI photo studio
Profiles to create & manage listings
Bulk edit all listing attributes
Cross-channel copy & channel activation

Integrations with:

ChatGPT, Etsy, Faire, Instagram, Intercom, eBay

2 plans · 7-day free trial

Vela Lite

$19.95/month

Vela Plus

$29.95/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 100 Shopify App Store reviews

Use the arrows to read individual reviews

Absolute gamechanger, great interface, super polished, great support with awesome employees!

— Norra Collective

I've been using this app for 5 years now and love it!! Customer service, and the constant improvements and updates can't be beat!! Helps my e-commerce business tremendously! Thank you, Vela!!

— Ohana Modern Decor

Love, love, love this app! It was a game-changer for us! We have shops on Shopify and Etsy, so being able to update, modify, and create listings in one place saves us tons of time. Recently, Vela made an upgrade to their platform that uses AI to optimize copy, create product images, and write SEO ehanced alt tags. I had the privilege of speaking to Justin, one of the creators, and he clarified h...

— Maine Salty Girl

I’ve been using Vela and so far it’s been a great experience. The app is easy to use, smooth, and does exactly what I need it to do. Justin was especially wonderful—he answered all my questions clearly and made everything feel simple and stress-free. That kind of support really makes a difference. I’m loving the app so far and looking forward to using it more. I’ll come back and update my review...

— The Luxx Express

Vela is a complete game-changer. Managing listings across different platforms used to be my biggest headache, but this app makes everything so much faster and easier to optimize. To top it off, their support is incredibly dedicated. If you want your time back, this is a no-brainer.

— Atelier Pirate

We only tried the app for switching photos for products, but it seemed great. A slightly confusing structure but otherwise very useful.

— A&O

THIS APP *USED* TO BE GOOD....many many many years ago.... Then the glitches started...then the duplicates started...then the DISAPPEARING OF LISTINGS. That's when I stopped using it...WEEKS of work down the drain. Contacted customer service, "YOU WILL NOT BE CHARGED AGAIN" and here I am 4 months later discovering that they have been charging my shopify account all along. 0 STARS.

— Sweet Caroline Confections | The Original Sparkle Lollipops

The app itself works well and I like the user interface. Customer Service was where it came off of the rail: Justin, responds promptly and starts off helpful to resolve issues; even on a Sunday in my case. However, disagree with him or critique the service or any part of an ongoing issue and process in anyway and the environment quickly changes. Justin became argumentative and rude during the in...

— Dreams2things.Com

Mediocre experience overall. It’s reasonable that the app charges more as you add listings, but the pricing enforcement is aggressive—once you exceed the limit, it can disconnect immediately and prompt you to pay right away. On the other hand, if you remove listings to reduce usage, there’s no refund or credit issued. Use with caution. Do not recommend this app for beginners or anyone without leg...

— Shirt King