Visually A/B Testing & CRO

by Visually.io · Free plan available.

4.7 (120) on Shopify Used by 3,960 Shopify stores

See which stores use it — by country, co-installs & competitive gaps → Unlock with Pro

Manage this app

Verify your developer profile to earn a badge and build trust for your app.

A/B Testing With AI. Personalize & A/B Test Price, Offer, Theme, Upsell. Scale CRO With AB Testing

Get it on Shopify →

About Visually A/B Testing & CRO

AI-powered A/B testing, split testing, and personalization. With Visually AI, test every stage of the shopper journey: AB test homepage, PDPs, carts, A/B test checkouts and post-purchase upsells. Instantly generate site components and uncover what drives conversion rate. Visually connects to your Shopify data for full-funnel analytics and segmentation in one place. Run smarter, no-code A/B testing and CRO and reduce dev time. Migrate from abconvert, vwo, shogun AB test, intelligems or shoplift. A/B testing in minutes: Generate, edit and launch an AB test using Visually AI Personalize by segment using catalog + behavior signals, Optimize with AB tests Leverage advanced A B testing statistical tech via powerful AB testing analytics Run a split test to max conversion rate on themes, discounts, prices & shipping Ensure no flickering and high page speed using an AB test-focused architecture Show more Show less

Last verified: July 12, 2026 · Fresh

App details

Developer: Visually.io
Category: Marketing & conversion
Pricing: Free plan available
Rating: 4.7 (120) on Shopify

Key features

A/B Testing With AI
Personalize & A/B Test Price, Offer, Theme, Upsell
Scale CRO With AB Testing

Integrations with:

Checkout, Clarity, Google Analytics, Klaviyo, Meta, Yotpo

4 plans · starts free · 14-day free trial

Free

$15/month

$25/month

$80/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 96 Shopify App Store reviews

Use the arrows to read individual reviews

empty

— Engelbert Strauss Inc

We've had a GREAT experience using Visuall! I had never worked with A/B testing before, but the interface is intuitive and easy to learn. Setting up experiments has been straightforward, and the support team has been quick to respond and very helpful whenever we've had questions. :) One of the most rewarding parts is seeing the results come in and discovering that a new variant actually performs...

— Amor

Visually has made it easy for our team to set up and launch A/B tests quickly, without needing dev resources for every change. The support team has been consistently responsive and helpful whenever we've needed guidance. Since using the platform, we've seen a solid uplift in conversion rate and incremental revenue across our tests. Highly recommend for any Shopify store looking to run CRO experime...

— Early Settler Australia

Visually is an amazing and easy to use AB Testing tool, we have been using it for a few months and already had some really great results. Madeline has also been a great account manager to us and the support team are always quick to help! Thank you

— Micro Scooters IE

Amazing experience. Testing works well and support is excellent.

— CaddieCrate

We've been using Visually for the last couple of months, and we've been able to get AB tests up and running really quickly. I can code HTML and CSS, but I normally rely on a developer for JavaScript. With Visually, I don't need a developer to support me. I use a combination of the AI and coding but even if you don't know how to code, you can still get many tests up and running with an idea or by u...

— Pixi Beauty

Top app. Vooral de ondersteuning is erg prettig. Je krijgt snel reactie en ze helpen met alles. Heel blij mee!

— Fossy.nl

Very happy with our visually experience! Their app in great, unfortunately not the right fit for our bright at this time but we will be back for sure! Glad to have experienced the team of visually who really went above and beyond with our CRO experience!!

— Bright Swimwear

We’ve been using Visually for over a year, and it has become an essential part of our A/B testing and conversion rate optimization workflow. The platform is intuitive, reliable, and has helped us make data-driven decisions that improved our website performance. What truly sets Visually apart is their outstanding customer support. The team is always responsive, knowledgeable, and proactive, and our...

— Zumra Jewels

Fantastic app, super easy to use and the support is incredible.

— Mallet London

Great tool for A/B testing. Easy to use, intuitive, and backed by a great support team. Strong partners for bouncing ideas, implementing + overall collaboration. Will definitely recommend Visually for anyone looking to improve conversions.

— Colorful Standard

Very annoyed by this app. Have uninstalled but the code remains slowing my homepage down immediately. No 'support centre' to contact, no response from my emails to company. Buyer beware!!!

— LILLY PILLY COLLECTION

There is no "Free Plan" as suggested. There is a Free Trial.

— Saint Piran Service Course

empty

— The Lorene

We had a disappointing experience with Visually’s billing model. The app charges based on order volume, but this was not clearly notified in advance. We only discovered the additional fees after reviewing our invoice, which felt unexpected and unfair.

— PowerSmart

Absolutely avoid them. This has been one of the worst experiences I’ve had with an app. After installing their code, it caused major issues with our Shopify store. Orders weren’t coming through properly, and tags were being applied incorrectly. I reached out and asked for the code to be removed, but even that didn’t resolve the issues. Eventually, I went ahead and removed everything myself - onl...

— Pound Fabrics

Completely scammed us, technology wouldn't work, charged us $400, we had to switch to a different provider, refused to refund us, would stay clear away from them

— AAA Membership Offer

It's unfortunate that we've had to leave a bad review for this app. We were looking for something easy for our team to A/B test product images. After believing the misleading advertising and description that the app will allow us to test "EVERYTHING" in minutes including product images, we went ahead and installed the app. After struggling for a week to set up a simple image test we booked a...

— Luxo Living

As a high-volume, data-led brand with over 400 tests run on Visually.io, we have serious and documented concerns about the integrity of the platform’s underlying data, rendering the tool unusable for tests for us. More troubling is the shifting narrative: we were initially told there were no issues, only for technical problems to later be confirmed by their team. This raises real doubts about the...

— DROOL

Overview 1 / 19