Whatnot

The Live Shopping Marketplace

by Whatnot · Launched: December 2025 · Free plan available.

3.5 (6) on Shopify

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Publish products to Whatnot for Livestream and Buy It Now sales. Orders and shipping info sync back!

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About Whatnot

Whatnot helps you turn products into repeat customers. Unlike traditional marketplaces where you sync inventory and wait for orders, Whatnot puts you in front of shoppers who are ready to buy. Go live, sell products in real time, move inventory quickly, and build a loyal audience that follows your business and comes back for future shows. Connect your Shopify store, bring your catalog to Whatnot, and build lasting customer relationships through live shopping and product discovery.

Last verified: September 2, 2026 · Aging

App details

Developer: Whatnot
Category: Sales channels
Pricing: Free plan available
Launched: December 2025
Rating: 3.5 (6) on Shopify

Key features

8% fee on sales price
2.9% + $0.30 payment processing fee
Fees may be lower based on the category
Fees may be lower based on region

Integrations with:

Shopify Admin Whatnot

1 plan · starts free

Whatnot Fees

Free

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 7 Shopify App Store reviews

Use the arrows to read individual reviews

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— Webbysdesignco

The integration has been fantastic and super easy to set up. It’s completely eliminated the need for manual inventory adjustments between Shopify and Whatnot for our team. The Whatnot team alone is great to work with - highly responsive, receptive to feedback, and quick to roll out new features and improvements. We've processed 2,500+ orders since the app's official launch and it has worked seaml...

— Gaines Family Farmstead

LOVE LOVE LOVE this integration. The Whatnot team (shoutout Luis, David, and Scott) really listened to our needs and built an amazing integration. We have stress tested it with thousands of orders at this point and its working perfectly!

— Battlbox.com

I had my whatnot account first and wanted to upload my inventory to Shopify and apparently it does not work the other way around. Can't use it if it doesn't work in both directions. Who's the genius that purposely didn't do that feature?

— LOONEYVERSOLE

doesn't sync

— Best Coast Music

I like it but it doesn't give any option to change the categories and keeps reading the categories wrong and putting women's clothes and others because it doesn't know how to read things like pants and dresses as women's clothes. I would be happy to manually change it and whatnot itself but there seems to be no option to bulk edit category

— More To Love Consignment

No option to amend price for flash sales or any sale, all products go to inactive and can't amend anything. Uninstalled until fixed as not great for sellers wanting to run at different prices to our retail sites

— Wirral Bargains

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