Products import Wizard

Import products from XML, CSV, JSON and Excel files

by Dalibor Stojcevski · Launched: November 2019 · Free plan available.

4.5 (8) on Shopify

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Import Shopify products from XML, CSV, JSON, and Excel files with ease. This product importer helps merchants migrate, update, and sync product catalogs

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About Products import Wizard

Import and update products in bulk from XML, CSV, JSON, and Excel files. Automate product imports from supplier feeds and keep product data, prices, inventory, variants, and collections synchronized. Products imported through the app can be updated later, allowing easier synchronization between multiple stores or catalogs. You can also import files directly from your computer for one-time migrations or updates.

Last verified: August 25, 2026 · Fresh

App details

Developer: Dalibor Stojcevski
Category: Sales channels
Pricing: Free plan available
Launched: November 2019
Rating: 4.5 (8) on Shopify

Key features

10 file sources
Import 20 products
Import unlimited categories, variants
Constant app updates
20 file sources

4 plans · starts free

Free

Basic

$19/month

Professional

$49/month

Ultra

$99/month

Plans and prices as listed on the Shopify App Store.

Ratings & reviews

based on 23 Shopify App Store reviews

Use the arrows to read individual reviews

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— Apartmentshop

coś pięknego. tylko trzeba to ogarnąć

— WszystkoCoChcesz

As it contains approximately 6-7 thousand products, it is very fluid and adequately covers my workload. I would definitely recommend it if you are integrating products into your website.

— Nuakids

L'app funziona molto bene. Bisogna prenderci un po’ la mano ma fa il suo dovere. Per qualsiasi problema l'assistenza risponde in brevissimo tempo! Consiglio!

— adcosmetix.com

I am happy with the app and support so far! Miroslav Bochev

— ALLPOWERBG

So far, everything works perfectly.

— PICK A BOO

I used this app to import my XML products to Shopify and despite a lot of mapping issues the developer helped me in many ways. I ordered the Professional package for 40.000 products but keep in mind that Shopify restricts you to 1.000 variants p/day after 50.000 variants so cant really blame the developer about it if you see that products take days to import.

— IDYLL

App is working very good! Maybe needs some additional fields for configuration (for complecated feeds), but in my opinion it is by far the best XML importer I have used (I have tested all of them). In addition support is also very good. Thank you Dalibor for all your help!

— lfashion

It transfers categories and metafields very successfully. They are helpful even though it is difficult to communicate when there is a problem.

— Samsuns Group

We use this app to import and update products on our site from xml file. The support of the application is amazing, very friendly, they answer immediately and they helped me with every question and problem I faced.

— instylecollection.gr

This app does majority of what our store needs. It's fast and has a lot of features & flexibility. Most of all, support is the best, responds to inquiries swiftly and tackles issues asap. Very reliable.

— Eleganté

I have a very large catalogue, of more than 29000 products each with average of 2 variants; my CSV feed has a totally customized format. I have also complex requirements to handle price calculation, remap/merge fields, and handle removed products. This is the only existing app which is able to fulfill all these requirements and helping me managing the import and daily update in a smooth way. The s...

— petiterobe

The support team is unresponsive. They don't respond to emails. They immediately charge $19 without even giving me a chance to try it. They have no interest at all. modahamile

— Moda Hamile

Hello, I am having a big problem with the application. I need your urgent help. The program does not update the stocks in the xml link I received. I am currently losing money on my sales.

— Nuakids

I can't access the website, the domain has expired.

— chekich.com

Contacting the developer doesn't solve anything, products are not imported bulky, and we needed to upload all products individually. When we complained about it, the developer said you need to use the app, what do you think we were using and contacted you???

— Hasema

I pay for 10 000 products but only imported 209 ..... Why?????? Any help me for this problem?¿??????

— Sport Wear

You can only import 20 products. Do not take time for this app. After 20 products you can not use it any more

— 2TTOYS: LEGO, PLAYMOBIL & COBI

I want to import more than 100,000 products, what can I do? I'm paying for the 99$ plan but is to small for me.

— Tiendas Rosy

The idea is cool but I believe there is a lot of space for imprvement. It's not easy to set up, it requires a lot of time and the documentation and tutorials are really few. I know it's a pretty hard field to deal with, but I believe an app should make hard tasks a bit easier. I will be happy to try it again when it will be more user friendly.

— Concetto è

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