Loop adds subscription automation and dynamic reward banners
Table of contents: 2 sections
Loop introduced new Flow triggers that fire when subscription status changes and dynamic variables for Reward Journey banners. These features let merchants automate loyalty workflows triggered by subscriber state and personalize banner messaging without rebuilding templates. For subscription-based loyalty programs, this addresses the gap between customer subscription lifecycle events and in-store loyalty actions.
Trigger loyalty actions on subscription status changes
Loop's new Flow triggers respond when a customer's subscription status changes. The update includes new targeting conditions that let merchants filter automation rules by subscriber state. This removes manual steps from subscription-linked loyalty programs. Previously, merchants managing loyalty tied to subscriptions had to manually update customer status or run external jobs. The new triggers fire automatically when subscription events occur, and merchants can define which loyalty actions should follow.
This is especially useful for tiered loyalty programs that change rewards based on subscription level or renewal timing. Merchants can now set up once and let subscriptions drive membership actions throughout the customer lifecycle.
Use dynamic variables to adapt reward messaging
Reward Journey banners in Loop now accept dynamic variables, which pull subscription and customer data directly into banner text. Rather than creating separate banner versions for each subscriber segment, merchants write one template and use variables to fill in subscriber-specific details.
Each customer sees personalized messaging based on their subscription state or account data. For loyalty programs managing multiple subscription tiers, this reduces duplication and ensures messaging stays accurate as customer status changes.
Loop documents the change in its product updates site.
